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MyNSA.org   Find a Speaker    Aug. 16, 2011
 

 
 
In presentations, kill your darlings
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Writers, who labor over their ideas and words like expectant mothers, invariably fall in love with their offspring and are reluctant to find fault, and even more reluctant to part with them. In the same manner, presenters who live, breathe, walk and talk their businesses want to share every last detail about them with their prospective audiences. But audiences do not share their interest, and so presenters, like writers, must kill their darlings. More



Easier ways to make smarter decisions
BNET    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Sometimes, your brain just won't give you a break. New research shows that when a decision is easier than people expect, they often make it more difficult. That way, it matches preconceived notions of how hard a given choice is supposed to be, and people feel like they've done the right amount of work in reaching a conclusion. More

5 Facebook must-dos for entrepreneurs
Overdrive    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Social media can be daunting, especially for small business owners strapped for time and manpower. However, leveraging your presence on Facebook can be a simple, effective way to generate buzz for your business without draining your marketing budget. And, getting started on Facebook doesn't have to take a ton of time. More

A fresh look at Google Docs
Inc. Tcehnology    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If you're not a heavy Google Docs user, you probably aren't familiar with how the service has evolved in the two years it's been out of beta and how you could be putting the free Web-based office suite to use for your business. If that description fits you, you're in luck. More

Indie authors: How to build a Bieber-size audience
The Huffington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In the wild world of publishing (both indie and traditional), the Holy Grail has always been finding an audience or conversely, having an audience find you. There are many tools out there today to help make this possible: Facebook, Twitter, Amazon. But nevertheless, climbing the mountain of "discoverability" remains a daunting and exhausting task. One of the first things an author should consider is what audience they're trying to reach. More

Basics of accounting are vital to survival for entrepreneurs
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Few people start a business because they are good with numbers. In fact, the terms accounting and financial analysis tend to put business owners to sleep or send them screaming from the room. But to run a business effectively, most owners need to have some understanding of their finances. More

Data thieves target hotels and resorts
Los Angeles Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If you're a business traveler who books hotel rooms via the Internet, you may be at higher risk of being victimized by computer hackers and identity thieves. Insurance claims for data theft worldwide jumped 56 percent in 2010, with a bigger number of those attacks targeting the hospitality industry, according to a new report. That could spell trouble for business travelers who submit credit card numbers and other personal information to hotel websites, said Laurie Fraser, global markets leisure practice leader for Willis. More

The calories in the sky: Why travelers eat badly while on the road
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Travel is both stressful and liberating — and that's probably a bad combination for our diets. Look around at restaurants, fast-food outlets, grocery stores and every other business trying to sell food to consumers. Big portions and less-healthy choices abound, and so it is no surprise that food offerings on airlines reflect some of those tactics. Add in the stress, the freedom, the conditions aboard an airplane, and it's no surprise junk food sells. More
 



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