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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit August 26, 2014
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Technology: Nothing but a hammer
Speaker Magazine
Whenever the author, Jerry Gitchel, responds to the question, “What do you do?” the conversation immediately takes a sharp turn toward cynicism, “Nobody can make technology work,” or longing, “I wish my technology worked.” Both are accurate, but the truth lies somewhere in between. Hardware manufacturers, software publishers and the technology press have brainwashed business professionals for so long that the reaction is swift, loud and emotional. So let’s not talk about technology, let’s talk about hammers.
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Amazon and Hachette feud could rewrite the book on publishing
The Guardian
The battle between Amazon and the French publisher Hachette is not just a spat about the price of books. Their row over ebook prices, which led to the online retailer freezing out pre-orders of Hachette books and has provoked angry words from authors such as Donna Tartt and Phillip Pullman, could determine the next chapter of the publishing industry.
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The importance of momentum in marketing
By Randall Craig
What is the difference between a successful marketing campaign and an unsuccessful one? ROI is certainly the standard answer, but it is also completely insufficient. A single marketing campaign is not much different than a car going uphill, battling gravity with a driver giving a single pump of the gas pedal. Let off the gas, and it will eventually slow down, stop and then start rolling downhill. Likewise, the inertia of the market — competitive noise, client disinterest and short-term memories — can only be overcome with more than a single pump of marketing energy.
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Looking for similar articles? Search here, keyword(s): MARKETING.


Tips to follow before putting pen to paper
PRNewswire
Becoming an author is an admirable feat, but before you commit your time and brain power to writing a book, be sure that your book has the potential to sell. The publishing market has grown even more competitive now that anyone can write and publish material on the web. However, researching keywords related to your subject of interest can offer competitive insight on a potential market for your story.
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PRODUCT SHOWCASE
  Free Self-Publishing Guide

Navigating the self-publishing process can be overwhelming. As a self-publisher you work directly with the printer to manage the production of your book. Sheridan has created a free guide to help you through the process, providing you tips and advice to make your book production flow as smooth as possible.
 


Ways to run a dynamic and productive business meeting
Metro
If there’s one thing most office workers have strong opinions about, it’s unproductive meetings. But despite all of the evidence, little has been done to change the way most companies conduct business. Metro recently chatted with consultants Dick and Emily Axelrod about their new book “Let’s Stop Meeting Like This: Tools to Save Time and Get More Done” and what managers can do to fix common issues.
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Global unrest affecting US travel
By Archita Datta Majumdar
The 2014 Portrait of American Travelers, the annual survey released by MMGY Global, shows the emerging preferences, travel habits and goals of Americans every year. The latest survey shows that while 71 percent of Americans are looking forward to going far away from home, a whopping 75 percent have voted for relaxation as their top priority. But in the face of current global events, such as the violence in Israel and Ukraine, how likely are we to get these desired travel points really fulfilled?
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Things that make a psychologically healthy workplace
PayScale
If you have ever torn your hair out wondering if you are going crazy at work, it is just possible that you're okay, and the workplace is to blame. The American Psychological Association recognizes that psychologically healthy workplaces are most likely to increase your motivation, your confidence and your job performance. There are five general areas in which employers may pass or fail the psychologically healthy workplace "test."
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Apps for mastering business meetings
PCWorld
Business meetings: they’re sort of like the office equivalent of a root canal. But meetings don’t have to be painful, drawn-out procedures. Whether you need to schedule a meeting, draft an agenda or simply remember who was there, there's an app for you.

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How much social media is too much?
Entrepreneur
With social media use by business owners continuing to grow and the number of platforms exploding, entrepreneurs are asking themselves, "How many social-media platforms should I use?"

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Own your empire: How the pros automatically improve their Internet marketing
Speaker Magazine
Have you ever visited a website and been instantly mesmerized with the headlines, colors and layout of the design? You find it fascinating and bookmark it as fast as you can.

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Budget hotel growth boosts business travel budgets
Business Traveller
The rise of the competitively priced hotel chain which has now established itself in towns and cities throughout the U.K. looks set to continue into the future. As existing and emerging brands expand their presence in the market it is likely to be welcome news for the business traveller aiming to strike a balance between value and comfort.
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What does it take to be a happy professional speaker?
Forbes
The professional speaking life takes a tough constitution. First of all, of course, it means travel, on today’s terms – which are not pleasant. Unless you’re going first class all the way, and even then, travel is stressful. You have to manage your health, and your time away from home, and your diet, and your exercise and, well, everything else. It’s all tougher out of a suitcase.
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Study: Employees benefit from natural light
Healthday News via Philly.com
Natural light during the work day may benefit employees by improving their sleep and quality of life, according to a new study. "There is increasing evidence that exposure to light, during the day — particularly in the morning — is beneficial to your health via its effects on mood, alertness and metabolism," study senior author Dr. Phyllis Zee, professor of neurology at Northwestern University Feinberg School of Medicine and director of the Sleep Disorders Center at Northwestern Memorial Hospital, said in a university news release.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Own your empire: How the pros automatically improve their
Internet marketing
(Speaker Magazine)
How much social media is too much? (Entrepreneur)
5 simple steps towards more mindful meetings (Fast Company)
How to create persuasive presentations with PowerPoint (Great Leadership)
How to plan your content marketing strategy (SocialMediaToday)

Don't be left behind. Click here to see what else you missed.


Employers not ditching employee health plans for private exchanges
Healthcare Finance News
U.S. employers plan to continue offering health insurance plans to their employees, even in the face of rising health care costs and the availability of the federal and state insurance exchanges. Eighty-three percent of employers consider offering health benefits to their employees important to keeping and attracting employees according to a survey from global professionals services company Towers Watson.
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Handling negative feedback on social media
By Mayur Kisani
Social media has become one of the most important and relevant forms of marketing, advertising and brand communication. For years, companies have had ways communicate to their audiences — newspapers, radio, TV — but now they have a way to listen to their audiences via the same channel. Social media is a dialogue, not a monologue. It's a platform where customers can give feedback — some of which will be negative. So how do you, as a business/brand, handle negative
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Tips to smarter business travel
The Telegraph
“Business trips can be especially taxing when trying to combine travel with performing normal, everyday work tasks,” says Russell Ridgley, head of cloud at data center specialist Pulsant. “Having access to your company network — via phone, tablet or laptop — and the confidence to access crucial business data securely is a top requirement.
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