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INDUSTRY NEWS

Are you asking the right questions?
Speaker Magazine
The phone rings. It’s a CEO you’ve never met, but he says a colleague told him about your high-quality keynote after seeing you some years ago. The CEO adds that your hand-out material is very insightful on the use of stories, and he would like to hire you for the opening keynote for his international conference nine months away. The focus is on “stories that educate the audience.”
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Employee health: CEOs put their money where their mouth is
Forbes
It’s fair to say policymakers don’t go out of their way to give American businesses a certificate of appreciation for their investment in health care. Obamacare acknowledges big business enough to impose regulations, mandates, and a “Cadillac tax” on them, but otherwise employers are relatively removed from the law and the raging debates around it. Yet employers and other purchasers of health care benefits voluntarily pay about a third of our nation’s $2.7 trillion health care bill.
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10 secrets to easy business marketing
Memphis Daily News
Sometimes it is difficult to be noticed for what you or your business does when there are so many voices competing for the attention of your potential customers. Maybe, in spite of the strength of your product or service, the revenue is not what it could be. So how do you let the secret out? This is particularly important if you are on a tight budget due to flat revenue.
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Looking for similar articles? Search here, keyword(s): MARKETING.


6 secrets of business travel revealed
Fortune
The next time you’re heading overseas, you could have some special flight options that will give you great service, and better fares. And yet, these flights are more or less unknown. These “secret” flights are actually on published airline schedules, but they don’t often show up online. And they are, by definition, counter-intuitive in terms of the cities served.
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Book publishing, not fact-checking
The Atlantic
“We journalists often rely to a considerable extent on people to tell the truth, especially when they have written unchallenged autobiographies,” says New York Times columnist Nicholas Kristof. There’s a basic problem with this line of logic, though: Most books are never fact-checked. “When I was working on my book, I did an anecdotal survey asking people: Between books, magazines and newspapers, which do you think has the most fact-checking?” explained Craig Silverman, author of Regret the Error, a book on media accuracy, and founder of a blog by the same name. Almost inevitably, the people Silverman spoke with guessed books.
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How to properly handle your company's meeting minutes
Small Business Trends
If you have incorporated your business as an "S Corporation" or a "C Corporation," most states require that you keep careful records of the company’s activities. Every time your board of directors meets, your company needs to keep a record on file for regulatory compliance purposes. There is a long list of possible transaction and resolutions that you might need to keep on record.
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How the top brands use social media for marketing
Business 2 Community
Top brands receive high leverage from social media marketing and Internet companies are getting highly interested on how they pull it off. By social media marketing, a brand or business is able to build its popularity by increasing its website presence and growing the number of its followers using the social media. There are many marketing tricks employed by many businesses in order to increase their website traffic and ranking by using the social media influence.
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A modern executive traveler's 5 demands
International Business Times
Advances in travel technology and changing standards in the travel industry mean that business travel doesn't need to be a stressful affair. There is, in fact, a lot of positivity towards business travel with 96 percent of business travelers saying they like business trips.

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How much social media is too much?
Entrepreneur
With social media use by business owners continuing to grow and the number of platforms exploding, entrepreneurs are asking themselves, "How many social-media platforms should I use?"

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Own your empire: How the pros automatically improve their Internet marketing
Speaker Magazine
Have you ever visited a website and been instantly mesmerized with the headlines, colors and layout of the design? You find it fascinating and bookmark it as fast as you can.

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1 publisher ditched Amazon and succeeded
The Slate
Ask Randall White, the 72-year-old CEO of the Educational Development Corporation, an Oklahoma-based book distributor, why he decided pull his company’s 2,000 titles — including the acclaimed potty bestiary, Everyone Poops — from Amazon.com, and the longtime publishing executive makes reference not to a book but to a movie. “Remember Butch Cassidy and the Sundance Kid, when they’re on the cliff and getting ready to jump and one guy says, ‘I can’t swim?’” asks the folksy 72-year old, referring to the classic Robert Redford–Paul Newman film.
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Motivate employees to do their best
Business Journals
There’s a lot of advice out there about motivating others, and the research many find most compelling focuses on overarching principles while acknowledging that motivators depend on the individual. That said, in this article are three ways that business leaders can support motivation in the workplace.
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Ways to host better meetings
Entrepreneur
Meetings come in all shapes and sizes. There are board meetings, stakeholder meetings, staff meetings, sales meetings — the list is endless. But no matter the purpose, every meeting has one thing in common: how clients, customers and stakeholders perceive you can directly determine the outcome.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    5 simple steps towards more mindful meetings (Fast Company)
How to create persuasive presentations with PowerPoint (Great Leadership)
If you have not mastered marketing on LinkedIn, you might be losing business (Small Business Trends)
How to plan your content marketing strategy (SocialMediaToday)

Don't be left behind. Click here to see what else you missed.


6 ways to take the stress out of business travel
Business News Daily
Anyone who travels frequently for work knows that business trips can be stressful. Between planning your itinerary, tracking your expenses and dealing with potential delays, it's often difficult to get everything done while staying connected to the office. But with enough preparation and forethought, companies and their traveling staff members can ensure that their trips go as smoothly as possible. Travel experts and business executives shared their best advice for how employers and employees can make corporate travel a breeze.
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Ways to prep your employees for open enrollment in health insurance
Entrepreneur
The next open enrollment period begins on Nov. 15. This is a busy time for organizations, and an especially busy time for HR departments. Before the open enrollment season kicks off is the perfect time to plan so employees are better informed, happier and ultimately satisfied with their coverage.
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6 marketing challenges and the shortcuts to solve them
Forbes
The rapid advance of technology presents a host of challenges for today’s marketing professional. Even when a marketer has found a strategy that works, innovation and competition can cause a shift in the paradigm of their success. These business challenges may be small hurdles or large obstacles, but a marketer can overcome these challenges and find even greater success.
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