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  Mobile version   RSS   Subscribe   Unsubscribe   Find a Speaker    Sept. 13, 2011

Tips for analyzing audiences and their motivations
Overdrive    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When developing strategic messaging, you need to analyze your target audiences. You must ask the following question: What would motivate them to take the desired action? However, this isn't always an easy question to answer. In fact, understanding motivation is the eternally elusive golden fleece of corporate executives, advertisers, political leaders, front-line supervisors and parents of teenagers. It is important to first understand the three principles of motivation. More

10 most useful travel websites
Budget Travel via    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Web should make things easier for travelers, but the sheer volume of services out there is often more overwhelming than useful. Unfortunately, you don't always know which outfits pay off until you've already invested your time. Budget Travel put together a list of the sites they keep revisiting because they're so helpful. Top picks can help you avoid overpaying for airfare and never miss a deal on a rental-car reservation again. Others are as handy as having a personal secretary track your frequent-flier balances. More

9 steps to find the right LinkedIn groups to join
BNET    Share    Share on FacebookTwitterShare on LinkedinE-mail article
LinkedIn is the social media platform of choice for many business owners and professionals. Once you've created and optimized your LinkedIn profile, what's next? LinkedIn Groups. Groups are like informal communities based on industries, professions, themes, niche topics and so on. But, since any LinkedIn member can create one, there are nearly a million groups. Learn how to find the right groups for you. More

Business costs in 2012
Kiplinger    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Businesses budgeting for 2012 should plan to spend roughly the same or a bit more for the products and services they use — with a few exceptions. The editors of The Kiplinger Letter forecast 2012 trends for the cost of money, pay raises, energy, health care, insurance plus much more. More

Mobile malware — what it is and how to protect your business    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As smartphone sales grow, the development of mobile malware, viruses that penetrate the security system of mobile devices, also increases. Mobile security is becoming more and more important, especially for businesses, and it is a good idea to implement some security measures in order to avoid spreading malware. More

When self-publishing a book is a great marketing move
American Express Open Forum    Share    Share on FacebookTwitterShare on LinkedinE-mail
You're an expert in your industry. You've got a blogroll of content displaying your business and showcasing your knowledge about your industry. And you've got a pretty decent following of people eager to glean information and advice from you. So it might feel like the right time to take that next step and write a book. Self-publishing isn't for everyone, but for some industry insiders, it may be the smartest route. More

E-book sales jump in June, print plunges
Publishers Weekly    Share    Share on FacebookTwitterShare on LinkedinE-mail article
E-book sales rose 167 percent in June, to $80.2 million, at the 15 houses that reported figures, and closed the first half of 2011 with sales up 161 percent to $473.8 million. In addition to e-books, downloadable audio sales, and the religious books and university press segments were the only categories to post gains in June. Other print book sales saw large declines. More

Reduce JPG size without visible differences
Ghacks Technology News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Digital cameras produce large image files that are not a problem for most flash cards or hard drives. However, it can become a issue when trying to send the photo via email or publish the photo on the Internet. JPEGmini is a new online server to optimize photos in JPG format. JPEGmini can be used in situations where you cannot install or run third party software, but need to reduce the size of a picture. More

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