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INDUSTRY NEWS

Poll: Ebola not keeping business travelers home
USA Today
A new poll of corporate travel managers has found that the Ebola outbreak is not keeping businesses from sending employees on the road, but they are keeping a close eye on the crisis. Of the 421 North American corporate travel managers who took the online survey, 80 percent said trips abroad had been either affected very little, or not at all, over the past month, says the Global Business Travel Association Foundation which conducted the poll. Over 90 percent said that the Ebola crisis had little or no impact on domestic corporate trips.
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How does a leader transform an organization?
By Betty Boyd
It's a simple question with a not-so-simple answer: How does a leader transform an organization? According to researcher Bernard M. Bass, transformational leaders "garner trust, respect and admiration from their followers." It starts with having a vision, which helps establish the direction the organization should strive to achieve. The next step is taking that vision and formulating a strategy, which is an organization's compass and helps to keep on course.
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Delta Air Lines makes mileage program 20 percent more expensive, eliminates upgrades for discount tickets
Forbes
Atlanta-based Delta Air Lines continued the bloodletting in its SkyMiles mileage program, announcing new qualifications for earning elite status in their 2016 program and eliminating upgrades on some deeply discounted fares. The changes come after the airline reinvented their SkyMiles program earlier this year to include a revenue component to any earned elite status — no longer could a passenger earn silver status after flying 25,000 miles, for example, to qualify for the 2015 program the passenger would have to fly 25,000 miles and spend a minimum of $2,500 on the airline.
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The new meetings strategist
Associations Now
Technology advancements, rising competition and revenue imperatives are changing the meeting planner’s role. Today, it’s more integral to an association’s success than ever. Say hello to the new strategic meetings manager. Was running an association get-together always this complicated?
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  Printing, eBooks, eCommerce

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Public speaking tips to maximize your reach and revenue
Entrepreneur
Conferences can be expensive ways to market yourself and your company because although you may get a free ticket as you’re speaking, there are often travel costs and hotel bills to take into consideration, plus you’re out of the office for a while. If you’ve been lucky enough to land a speaking gig at a conference or industry event, think about how to maximize the reach and return on revenue of your presentation.
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Writing the letter that gets you more referrals
By Jeffrey Dobkin
What's the best way to get more referral business? It's by writing a thank-you letter. Here's how it works: First, you get a referral. I know — I'm as surprised as you are, but sometimes it happens. Someone liked you, and somewhere down the line they passed on some good words to a new customer or prospect who calls you. To encourage them to refer you again and again, send them a "thank you for your referral" letter. Why? First, your thank-you letter elevates you from the silent majority — you know, the people who never bothered to express their appreciation for receiving a referral.
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Looking for similar articles? Search here, keyword(s): MARKETING.


12 essential elements of a social media marketing strategy
Business 2 Community
If you want to attract and engage social media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. If you don’t, it will be obvious to your fans and target market that you are disorganized. In addition to damaging your brand, you’ll risk losing sales by sending your audience to your competitors.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Poll: Ebola not keeping business travelers home
USA Today
A new poll of corporate travel managers has found that the Ebola outbreak is not keeping businesses from sending employees on the road, but they are keeping a close eye on the crisis.

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Marriott's future: 4 things to watch
The Washington Post
Marriott International executives and institutional investors gathered recently at the new Marriott Marquis Washington, D.C., to discuss industry trends, the company’s financials and prospects for international growth.

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5 unforgettable leadership qualities for successful entrepreneurs
Entrepreneur
Entrepreneurs are a different breed of leader. Renegades, rebels, world changers &mdash these are just a few of the names we are called by both those who love and don't understand us.

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3 tips to help you give a great presentation every time
American Express OPEN Forum
It's not just what you have to say, it's how you say it. In business especially, presentation skills matter. And when it comes to the critical proposals and pitches that owners and leaders so often have to give, how you explain an idea to others, in the moment, can mean the difference between failure and success.
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What happens to key actions and decisions after a board meeting?
By William D. Pawlucy
How much time, care and preparation do we put into board meetings? If we attempted to put a value on the cost of holding and executing a board meeting, the costs would be in the tens of thousands of dollars when you factor in volunteer leader and staff time. Why does a well-run and well-thought-out meeting sometimes fall short when it comes to action? Instead of a minute taker do we need a project manager?
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What's wrong with being a perfect public speaker?
Forbes
Is it good to be a perfectionist? Perfectionists would say yes, of course; it leads to better results in work and life. The psychologists say it leads to misery, and a higher risk of suicide. A specialist in the field, Professor Gordon Flett of York University, has written a book on the subject, and a recent article in Review of General Psychology.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    How airline loyalty programs seduce and abandon you (Fortune)
Stop storytelling and start story-sharing (By Timothy Clark)
Speechless: 3 big sins of public speaking (BBC)
Airline miles: How to double dip on travel savings (WLS-TV)
10 strategies to retain and motivate employees (Standard Examiner)

Don't be left behind. Click here to see what else you missed.


 



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