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INDUSTRY NEWS

Charismatic public speaking found not in what you say but how you say it
Medical Daily
Is your favorite politician really as charismatic and likeable as you think, or is it all just an auditory illusion? That’s the basis of a recent study from the University of California, Los Angeles, which suggests that what a politician has to say isn’t nearly as important as the pitch in which he or she says it.
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24 social media tips to engage your audience
Speaker Magazine
How do you extend the relationship with your audience beyond the duration of your keynote? This a challenge that the author has definitely grappled with, and fortunately, social media is a great tool to overcome it.
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Remarkable ways to prepare for a business presentation
Entrepreneur
Sales and investor meetings come with the territory of being an entrepreneur. Some people love the adrenaline rush that comes with it, while others dread it entirely. The author can’t talk about meetings without thinking back to her first investor pitch.
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Alternatives to flying for business travel
IT PRO
For a long time, flying for business has been a necessary evil for professionals seeking to connect with clients, fellow companies and other important figures in the industry. For many, it is as essential as that daily morning commute but, for some, it is also the most dreaded part of the job.
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Successful people never bring smartphones into meetings
Business Insider
You are annoying your boss and colleagues any time you take your phone out during meetings, says new research from USC's Marshall School of Business, and if you work with women and people over forty they're even more perturbed by it than everyone else. The researchers conducted a nationwide survey of 554 full-time working professionals earning above $30,000 and working in companies with at least 50 employees.
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Alternatives to Facebook for small business marketing
The Huffington Post
Small businesses are largely ignored in social channels like Facebook and Twitter, where the trending topics are dominated by household brands, celebrities and technology giants, unless of course one of those brands experiences a social fail, like Amy's Baking Company. And because of that, user engagement levels are super low, especially for service professionals, and continuing to sink.
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Looking for similar articles? Search here, keyword(s): MARKETING.


Amazon's crowdsourced publishing venture Kindle Scout goes live
The Guardian
First they dominated the book industry; now retailing giant Amazon is increasing its investment in the publishing sphere, by outsourcing its selection process to readers through Kindle Scout, a self-publishing crowdsourcing venture solely for its Kindle e-reader. Would-be authors can now submit their novels to Kindle Scout for readers to peruse, who can then vote whether or not Amazon’s e-book publishing company, Kindle Press, should publish them as e-books.
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How to prevent your next presentation from haunting you
PRWeb via Digital Journal
Richard Butterfield is a presentation coach to some of the nation's most prominent business leaders and has years of experience helping people overcome their fear of speaking in public. "It is perfectly natural to take the stage with butterflies in your stomach," says Butterfield.

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Delta Air Lines makes mileage program 20 percent more expensive
Forbes
Atlanta-based Delta Air Lines continued the bloodletting in its SkyMiles mileage program recently, announcing new qualifications for earning elite status in their 2016 program and eliminating upgrades on some deeply discounted fares.

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Public speaking tips to maximize your reach and revenue
Entrepreneur
Conferences can be expensive ways to market yourself and your company because although you may get a free ticket as you’re speaking, there are often travel costs and hotel bills to take into consideration, plus you’re out of the office for a while.

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Motivating your team without carrots or sticks
Forbes
One of two things is going to happen when a newcomer joins your team. They’re going to see right away how to plug into their own power source on the job and feel great about coming to work, or they’re not. When you make it easy for a person to learn, to succeed and to grow a little bit every day on the job, you never have to worry about motivation.
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Business travelers get creative to keep expenses down
USA Today
Andrew Naugle, a management consultant in Seattle, has come up with a number of strategies to save his company money when he travels for work. He takes public transportation instead of a taxi from the airport to the hotel. He rents cars outside of the airport because they are less expensive.
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Leveraging live marketing with social media before, during and after events
Entrepreneur
Social media and event marketing have two things in common: they are effective, intimate and high-impact ways to reach consumers, with the potential to create long-lasting and meaningful relationships. Several brands are successfully merging the physical nature of live experiences with the social media world. In a recent white paper, Legacy Marketing Partners says, "It’s up to brand marketers to create compelling brand experiences that blend the two realities as seamlessly as the targets they’re trying to reach."
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Public speaking tips to maximize your reach and revenue (Entrepreneur)
Delta Air Lines makes mileage program 20 percent more expensive,
eliminates upgrades for discount tickets
(Forbes)
The new meetings strategist (Associations Now)
Writing the letter that gets you more referrals (By Jeffrey Dobkin)
12 essential elements of a social media marketing strategy (Business 2 Community)

Don't be left behind. Click here to see what else you missed.


Some advice on improving your public speaking performance
The Denver Post
Want to become a top-paid executive? Better work on your public speaking. This highly valued communications skill is also among many people's top fears — 74 percent of people suffer from speech anxiety — but it's one that can be conquered.
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Book minnow opens new chapter in publishing
The Telegraph
Eileen Gittins doesn’t like to tell people she is chief executive of the world’s largest specialist self-publishing book company when she’s on a long flight. “If I do that, they tell me about their book for the next three hours and I don’t get any sleep,” she laughs. “I don’t mind telling people on shorter flights.”
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Dressing for a business meeting
Entrepreneur
Note to business people everywhere: don’t show up for a business meeting in flip-flops, shorts and a hoodie. Suit up and dress like the professional you are or aim to be. Because, as the tried-and-true adage goes, you never get a second chance to make a first impression.
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The key 2015 trends that marketers can act on right now
Marketing
Over the coming months, you’ll be seeing many more of these lists packed to the brim with innovative ideas that — in most cases — have no practical application. The truth is, as more brands capitalize on trends by integrating tech aimlessly into their products, only a select few offer truly functional enhancements to our lives.
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Business travel spending expected to increase in 2015
Inc.
According to The Global Business Travel Association, U.S. business travelers spent an average $72.8 billion in the second quarter of this year, a 7.1 percent increase over that same period in 2013. And a forecast from BCD Travel's consulting unit Advito sees that uptick extending into 2015 with business travel in the U.S. and Canada set to go up 3 to 4 percent next year.
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