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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit November 18, 2014
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INDUSTRY NEWS

America's most-hated airline creates 'State of Hate' report
Mashable
Spirit Airlines is notorious for its cheapness, its bare-bones service and its lackluster customer service. It's no surprise, then, that the carrier is the most-hated airline in the industry — earning a rate of complaints three times higher than other U.S. airlines, according to a major study released earlier this year.
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Why fee integrity is hurting you
Speaker Magazine
Mark Stiving, the author, first heard the term "fee integrity" when he started hanging around the National Speakers Association. It means as a speaker you should know your fee level and do not waiver from it. Don’t lower your fees. Don’t negotiate price. This goes against everything he knows and believes as a pricing expert.
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Taking advantage of the speed of today's business world
By Randall Craig
The world is changing. It's getting smaller. Ironically, the smaller it gets, the more choice there seems to be. Entire industries are being collapsed: The music industry, the book publishing industry, and the newspaper industry are just a few that are in complete disarray. And downstream from these are the retailers — When was the last time you went into a record store or book store? While this collapse might suggest less choice, a simple Internet search shows a vast number of places to purchase — or download — the product.
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Looking for similar articles? Search here, keyword(s): MARKETING.


Hachette and Amazon end publishing dispute
PBS
Hachette Book Group and Amazon recently announced their multi-year agreement to solidify the terms for print and e-book sales, ending months of public publishing dispute. Representatives from the book publisher and the online retailer both expressed satisfaction with the deal, which allows Hachette to set prices of its e-books.
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1 of TED's best advises your public speaking
Associations Now
Public speaking comes easier to some of us than others, but regardless of your comfort addressing crowds, it’s likely you’ll face the challenge of addressing a large group at some point.

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Charismatic public speaking found not in what you say but how you say it
Medical Daily
Is your favorite politician really as charismatic and likeable as you think, or is it all just an auditory illusion? That’s the basis of a recent study from the University of California, Los Angeles.

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24 social media tips to engage your audience
Speaker Magazine
This a challenge that the author has definitely grappled with, and fortunately, social media is a great tool to overcome it. Over hundreds of presentations, his business partner and he have worked to refine a checklist that they use over and over again.

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Avoid saying these 5 things in meetings
Business Management Daily
Meetings can be a wonderful collaboration tool or a wasteful, hostile time sink. Ideally they give colleagues an opportunity to share ideas, give kudos and enjoy one another's company. They “are also a place where people jockey for position, work out disagreements and hurt each others' feelings,” says Gretchen Rubin.
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US, China agree on new visa policy to spur growth
U.S. News & World Report
The U.S. and Chinese government have agreed to extend visa validity to citizens of the other country, President Barack Obama announced recently in Beijing. Obama outlined the new requirements on his first day in China at the CEO Summit of the Asia Pacific Economic Cooperation meeting.
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Press releases: Double the chance your release will be published
By Jeffrey Dobkin
When writing a press release write the "objective" first. The objective is the specific reason of why you are writing the release. What do you want to achieve? What do you want to happen? Most of my press releases are about marketing products. So I ask myself in a more sober — I mean somber — moment, "If the press release works perfectly, what do I want the reader to do?" Only after answering that question do I write the release — specifically to fulfill the objective.
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How to make meetings better, faster and more fun
Fast Company
Meetings can be one of the biggest time sucks in daily office life, but since we can't eliminate them completely, Fast Company has found three big ways to make them more enjoyable and productive. To start with, improve collaboration in meetings by removing the chairs from the conference room.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    24 social media tips to engage your audience (Speaker Magazine)
Alternatives to flying for business travel (IT PRO)
Successful people never bring smartphones into meetings (Business Insider)
Amazon's crowdsourced publishing venture Kindle Scout goes live (The Guardian)
Alternatives to Facebook for small business marketing (The Huffington Post)

Don't be left behind. Click here to see what else you missed.


Social media tips for small business
Forbes
Social media is a great way to get the word out about your business. But if it’s not delivering results, take a step back and see if you’re following the best practices listed in this article.
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3 keys to make change stick
By Adrian Davis
As a keynote speaker, I'm often called upon to help an organization's employees reframe the changes they are undergoing, and to move them from a sense of angst and confusion to a sense of purpose and conviction. Are you planning or in the midst of significant change in your organization? The keynote that inspires and galvanizes a team is but one ingredient in any successful change effort. Here are three things you can do to ensure the change sticks.
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Companies gain competitive advantage by improving employee health
Entrepreneur
Health care insurance has been a contentious national issue for a while now, even taking center stage in the recent mid-term elections for the Senate. While the jury is still out on whether the health care reforms brought in with the Affordable Care Act make sense in the long run; employers of all sizes have been racing to find the "golden mean" for their employee health care plans. And justifiably so.
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Love to lounge? Great airport lounges for business travelers
Yahoo
For frequent business travelers, airport lounges can be a home away from home. They’re oases of tranquility that offer sanctuary from the often cacophonous hustle and bustle of airport gates — quiet safe havens where you can either catch up on work or ignore it completely.
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Opportunity only knocks once
By Mel Kleiman
It's been a long time now since anyone went out and pounded the pavement in search of a new job. The Internet allows jobseekers today to let their fingers do the walking, and the once ubiquitous "Now Hiring" sign is fast becoming a relic. No matter how many new, "automatic doors" job applicants can use to apply for employment, however, the primary principle of successful employee recruitment remains the same: Make it easy to apply.
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Steps to superhero public speaking status
The Huffington Post
You're walking on stage and your heart starts beating out of your chest. You shake. You sweat. You sound like a robot. You forget your lines and freeze and probably turn red and then start apologizing before you continue an awful downward spiral of embarrassment. Here's the good news: you are not alone.
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What's the big deal about motivation?
By Anne Rose
Thousands of books have been written about motivation. It's a popular subject for seminar presenters, talk-show hosts and magazine columnists. Researchers study and publish scholarly articles on the subject. So what's the big deal? Why does the subject of motivation merit this amount of attention? Because it's crucial to a successful organization. Motivation spurs your staff to action. It inspires them to perform above minimum expectations. But what is the best way to achieve it?
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