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7 tips to take your panel discussion from terrible to terrific
Speaker Magazine
The only thing worse than a dull speech is a dull panel discussion, where the misery is multiplied by the number of bad panelists. We're accustomed to planning carefully for a big speech, but when it comes to serving on panels, it's tempting to just "wing it." But that does a major disservice to the audience. Being a good panelist is about more than just showing up and answering questions. It requires forethought and preparation. It's not just the moderator's responsibility.
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How to shake up your speaker lineup
Successful Meetings
Let's face it: As hard as they work, attendees don't go to meetings to see meeting planners. They go to meetings to see speakers. Without a stellar speaker lineup, therefore, even the best-executed events are destined to fall flat. Fortunately, there's an easy fix for stale speakers, according to Chris Lynn, vice president of business tourism for North America and emerging markets at London & Partners, London's official convention and visitors bureau: going global.
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How to write a speech for the tweets
Business 2 Community
Is your speech good enough to tweet? Or is it easy to tweet? With more and more conferences having their own hashtags and social media chairs responsible for live tweeting event, it is your job to write a speech for the tweets. Here are three suggestions for embedding tweets into your speech.
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How to make your conference or event journalist friendly
The Next Web
From keynotes and fireside chats, to demo days and roundtables about apps and market penetration, all events and conferences want the press to be there covering the onstage antics. But, not all events are created equal. While some make coverage a relatively painless process, others seem determined to make writing about an event mind-numbingly difficult. Here a few ways you can make your event journalist friendly.
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Cities to watch: 3 rising destinations
Successful Meetings
Here's a look at three cities that are making a move in the meetings and convention market: Detroit, which is building on a grassroots revitalization effort; Oakland, which is leveraging its location and growing gentrification to pursue the tech industry; and Chicago, an always-popular destination that climbed back to the top thanks to an administration dedicated to the meetings and conventions industry's needs.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Why fee integrity is hurting you (Speaker Magazine)
America's most-hated airline creates 'State of Hate' report (Mashable)
Avoid saying these 5 things in meetings (Business Management Daily)
1 of TED's best advises your public speaking (Associations Now)
US, China agree on new visa policy to spur growth (U.S. News & World Report)

Don't be left behind. Click here to see what else you missed.


Tips for creating marketing emails that stand out on mobile devices
Forbes
When a business deploys an email marketing campaign, it may initially picture emails filling user inboxes on their PCs. However, with data showing that 65 percent of all email is now opened on mobile devices, it's becoming increasingly clear that most of that email is being opened on smartphones and tablets. Here are a few tips to help you reach out to your desired customer base through mobile-friendly emails.
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Digital marketing experts share top tips for marketing any small business
Mobile Marketing Watch
There are more opportunities than ever today for a small business owner to market their business. In fact, the options are so plentiful that some small business owners are overwhelmed by the choices and instead do ... nothing. That's not good and, if you're a small business owner who's confused about the marketing tactics that you should be using, you'll find a number of good ones below so keep reading, take notes and get ready to put them into action.
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Looking for similar articles? Search here, keyword(s): MARKETING.


How to think about risk in retirement
The Wall Street Journal
What should we take away from the turmoil this fall in stock markets? Two things: a clear understanding of risk, and the importance of "glide paths." No, we aren't talking about skiing or aircraft, but rather adjusting a portfolio's stock/bond mix with age, particularly in retirement.
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4 key components to e-commerce success
Business News Daily
Being a small online retailer comes with a lot of challenges, but that doesn't mean it's impossible to create a successful e-commerce business — it just means you need a strategy that can compete with your bigger competitors. So how do you turn your online store into a huge success? Henry Kim, CEO of commerce application service company Symphony Commerce, shared his tips for an effective e-commerce strategy.
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