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Stop sabotaging your conference innovation planning process
Midcourse Corrections
Are we failing to cultivate innovation in our conference planning process? Do we focus so much on the details and logistics that we unknowingly sabotage our brains' potential to cultivate innovation and creativity? Keeping our minds engaged and inspired in the creative process is critical to conference innovation. Yet too often, we default to following the same process to create our conferences year after year.
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5 B2B marketing trends to watch in 2014
Business 2 Community
This was the year of content marketing, social media marketing and marketing automation, among other things. In 2014, a continuation of these trends is predicted — along with some new trends and philosophical shifts that will make an impact. The following is a short list of trends that may have the biggest influence on your marketing plans in 2014.
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Bootstrapping tips for the resourceful small business
Mashable
Small businesses must be resourceful to stay afloat. With smaller budgets, big ideas need to be as proactive as they are cost-efficient, taking into account everything from consistent industry changes, cash flow, customer needs and the unexpected challenges you never saw coming. Multitasking to keep up with the big guys on a fraction of the budget is why small businesses have become notorious for bootstrapping, and being creative about their approach to staying competitive.
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The content you read shapes how you lead
Forbes
People are consuming massive amounts of content each day via their smartphones, laptops, tablets and the multiple social media platforms, blogs and publications they engage with. This is why the leaders who write well, speak well and read often are generally those who effectively lead. Leaders gravitate towards content that fuels their knowledge and provides them the insights and wisdom that keeps them on their toes and helps them better serve others.
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The public speaker's holiday gift guide for 2013
Forbes
What do you get your favorite public speaking family member or friend for the holidays? The following are 10 suggestions for anyone who speaks, presents, or just worries a lot about speaking in public.

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Report: Organizations want speakers to do more than speak
Associations Now
Organizations are expecting more from professional speakers than their time on stage. They're also willing to spend more on speakers than they were a couple of years ago, according to a new report.

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Expand your digital footprint to get bookings
Speaker Magazine
Attracting bookings like a magnet is the goal of every professional speaker. But what happens all too often is a speaking business built primarily on referrals that may have begun to slow down. Sound familiar?

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Green meetings: How to get started
MeetingsNet
VideoBriefIn the following, Paul Salinger, vice president of marketing at Oracle Corp. and acting chairman of the Green Meeting Industry Council Board of Directors, discusses both tactical and strategic steps involved in getting a green meeting program off the ground.
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Networking with bloggers is an essential marketing tactic
Duct Tape Marketing
As blogging continues to expand and content marketing becomes a foundational element of marketing for every industry, the need to connect with other bloggers goes far beyond that of a public relations tactic. Blogger outreach is a way of addressing business practices that deliver highly relevant marketing results today. It's simply the act of finding other relevant content producers and networking with them in ways that create mutually beneficial relationships.
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Looking for similar articles? Search here, keyword(s): Alternative tactics.


Ride the work-life seesaw without getting slammed
American Express OPEN Forum
Work-life balance is one of those topics that seems to be perpetually debated. But as any small-business owner knows, work-life balance is a myth, and trying to chase that elusive goal is about as productive as searching for Bigfoot. Use the following tactics to successfully master the work-life seesaw most of us find ourselves on.
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Delivering holiday bonuses? Remember these rules
Workforce Management
As the year draws to a close and the holiday spirit abounds, employers can anticipate reviewing year-end figures to determine who goes on the naughty or nice list. Whether erring on the side of Scrooge or St. Nick, here are a few points on bonuses and gifts that employers should keep in mind.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Expand your digital footprint to get bookings (Speaker Magazine)
Leadership psychology: Are great leaders born or made? (Business 2 Community )
What comes 1st: Employee engagement or great work? (O.C. Tanner)
Who has 1 billion users and is about to overtake Facebook? (LinkedIn)
Top 20 essential tips for becoming a better speaker (VKool)

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Colby Horton, Vice President of Publishing, 469.420.2601
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