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INDUSTRY NEWS

Lost something at the airport? TSA's new map can help you find it
Thrillist
Ever accidentally forgotten something at security while rushing to catch your flight? Dropped your wallet on the airport shuttle? Inadvertently abandoned your bag of Black Friday holiday sweaters at D12 because you got so excited they called Boarding Group One? Besides luggage, a lot of stuff can — and does — get lost at the airport. Thankfully, the TSA's come up with a super-handy way to help you locate it, or at least start the process of locating it: an interactive "Lost & Found" map.
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How technology is changing the way we plan and experience events
CrowdCompass via Mashable
Events and event planning are evolving into new, dynamic formats. Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work. "It's been fascinating watching just how fast things have changed," said Brian Solis, principal at Altimeter Group, at a New York conference this year.
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Do associations still pay speakers?
Speaker Magazine
I hear this all the time when I present at NSA Chapter meetings. Generally the whine goes something like this, “Well, I’ve tried to get associations to pay, but they all say they don’t pay speakers.” So let me get this right, Bill Clinton speaks for free at association meetings? I don’t think so!
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Delta's new seating arrangement somehow makes coach even worse
Bloomberg Businessweek
Delta Air Lines has a request for the traveling public: please don't confuse the bespoke airfares available on our airplanes as anything like what our rivals have to offer. Starting next year, Delta plans to segment its airplane cabins into five sections based on price and service, with three flavors of economy and two premium cabins. The marketing scheme is aimed at identifying certain products and services with particular fare classes, an attempt at creating brand recognition inside the airplane cabin.
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How to change your name and keep your professional identity
Harvard Business Review
The hallmark of the digital era is the past you can never erase: middle school friends can find you in an instant on Facebook, and legions of young professionals have sweated over which college photos the HR department might stumble across. But if you decide to change your name — often due to marriage or divorce — a new problem results. Instead of being haunted by the past, you’re now a ghost, lacking the typical identifiers of professional credibility.
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Target your Facebook posts with new publisher tools
BusinessNewsDaily
Targeting audiences is key to any marketing campaign, especially on social media. And now, Facebook lets you control the targeting of more than just ads. You can target posts, too. Recently, Facebook released new publishing tools and an improved Insights dashboard to help businesses better reach, connect with and understand their followers.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    How to write a speech for the tweets (Business 2 Community)
7 tips to take your panel discussion from terrible to terrific (Speaker Magazine)
How to shake up your speaker lineup (Successful Meetings)
Tips for creating marketing emails that stand out on mobile devices (Forbes)
How to make your conference or event journalist friendly (The Next Web)

Don't be left behind. Click here to see what else you missed.


Cleverly convertible: Multi-purpose items for business travel
Mashable
Business travel can be, to put it lightly, stressful, but there are things to arm yourself with to ease the pain — things that can help make business travel effortless. With the help of these beyond-handy, multipurpose and convertible items to smooth the way, there’s no reason business travelers should have to skip a beat while on the go.
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Mobile marketing tips for 2015: Local notifications and more next-gen trends
The Guardian
Mobility continues to drive major behavioral change in our day-to-day lives. Research has shown that 86 percent of Americans now use their mobile phones for what is called "just-in-time information," opening up a world of on-the-go opportunities for creative marketers to sell their wares. So where should they be focusing their efforts?
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Looking for similar articles? Search here, keyword(s): MARKETING.


More meetings make for more successful business trips
Successful Meetings
Meetings are the key to a successful business trip, finds a new survey published by CWT Solutions Group, the consulting division of Carlson Wagonlit Travel (CWT). Titled "The Value of Business Travel: The Travelers' Perspective," the survey asked 10,000 business travelers how they view the ROI of a trip, and offered guidance on how to increase business-trip satisfaction. Eighty-eight percent of travelers, it found, rated their last business trip as "successful."
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Things professional keynote speakers do differently from amateur public speakers
Forbes
As a professional keynote speaker, the author, Micah Soloman, has the same tools at his disposal as every amateur public speaker: his voice, his subject, his slides. Those three elements are essentially all Micah brings to the conferences, events and summits where he speaks. But the way he uses these elements is different from most.
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Ways to keep employees motivated and productive during the holidays
CIO
Keeping morale and productivity high during the holiday season can be tough. The pull and stress of family and holiday shopping can cause workers to be distracted, or lose interest, as can going to work while their coworkers take vacation days.
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Will diversification boost publishing industry?
Zacks Investment Research via Investing.com
The U.S. newspaper publishing industry has long been grappling with sinking advertising revenues, and the global economic turmoil of the last few years only worsened the situation. The downturn in the newspaper publishing industry, seen over the last few years, aggravated as print readership declined with more readers opting for free online news, thereby making the print-advertising model increasingly irrelevant.
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American Airlines set to upgrade fleet and finally compete with Delta
Forbes
Ask any regular passenger on American Airlines for an assessment of the carrier over the last couple of years and you’ll receive a raft of complaints. As the company slogs through its merger with U.S. Airways, the user experience has lapsed. In-flight entertainment, while strong in the WiFi category, is still fairly weak in the seatback entertainment area.
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