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With 2014 coming to a close, NSA would like to wish its members, partners and other industry professionals a very safe and happy holiday season.

As we reflect on the past year, we would like to provide NSA Speaker Info subscribers with a look at the most-read news stories.

Your regular news publication will resume on Tuesday, Jan. 13, 2015.



INDUSTRY NEWS

10 cringe-worthy speaker behaviors
Speaker Magazine
From March 11: Dawnna St. Louis writes, "We always hear about 'best practices on the podium,' and what we should do as platform professionals; but what about the stuff that seems to drive people crazy? I asked the uber-pros of NSA and PSA to use their keen skills to tell me what drives them over the edge when they are a part of the audience. Here is a top 10 list from our loquacious lectern lurkers."
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9 habits of highly effective speakers
Inc.
From Feb. 11: Whether you're giving a wedding toast, a TED talk, or an important address to an audience of thousands, you want your words to resonate. In the wake of the State of the Union address, the following are nine keys to success from some of the best public speakers in history.
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Seeking excellent speakers
Meetings & Conventions
From March 25: Being fabulous on stage won't cut it if the material isn't relevant to the audience. In fact, 91 percent of the 117 respondents to a recent M&C Research poll cited topical relevance among their key selection criteria, followed by cost (70 percent) and recommendations (53 percent).
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Create a powerful presentation with these simple steps
Entrepreneur
From April 22: We've all attended a training session or meeting where we sat quietly and stared at slides while listening to a presenter drone on about this and that. While slides are a great tool for training or pitching, they should not be the primary vehicle to convey your message. To begin, don't think of the event as training or a meeting, think of it as an experience. To create a meaningful experience, the audience, presenter and facilitator need to get their hands dirty — and that means getting involved.
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10 trends in book marketing for 2014
Business 2 Community
From June 17: In 1970, a poet named Gil Scott-Heron famously said that the revolution will not be televized. If he was talking about book marketing and publishing, he was right. Nobody in the book marketing business doubts that we are in the middle of a revolution, but it seems mostly online.
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Spending on corporate training soars: Employee capabilities now a priority
Forbes
From April 8: The economic recovery is clearly here: Spending on corporate training is soaring. The 2014 Corporate Learning Factbook was just released and the research is striking: U.S. spending on corporate training grew by 15 percent last year — the highest growth rate in seven years — to over $70 billion in the U.S. and over $130 billion worldwide. Corporate training is always a very good indicator of economic activity: When companies slow down they often cut training spending, and then as business grows they ramp back up to train new hires, sales people, and leaders. This is among the most discretionary of all corporate spending areas, so it is an excellent bellwether for business confidence.
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How much are you worth? A lot more than you think!
National Speakers Association
From June 17: You hang up the phone with the meeting planner, the engagement is perfect for you, the date is open and everything feels right. You’re even expecting the engagement to result in additional engagements, based on who will be there for the conference. The great feeling you have suddenly drops when you receive an email from the meeting planner stating how much they enjoyed talking with you, but they’re also looking at several other speakers. The email ends with the line we've all seen and heard: “The budget will determine what we can do.” Suddenly, you’re not feeling well.
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10 public speaking habits to avoid at all costs
Business Insider
From June 17: A habit is a routine way of thinking, feeling or behaving, which tends to occur unconsciously, explains Darlene Price, president of Well Said, Inc. and author of "Well Said! Presentations and Conversations That Get Results." "For instance, in golf, no player intentionally raises up on the backswing, as you're sure to top the ball and make a poor shot in doing so. However, it's among the most common errors on the course," she says.
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4 ways audiences challenge speakers — and how to respond
Inc.
From May 20: As soon as you step on stage, your listeners are already making demands on you as a presenter. How do you meet them? Start by structuring your presentation as a dialogue between yourself and the audience. Build it as if your audience were silently hurling the following challenges at you in sequence: Ho hum! Why bring that up? For instance? So what?
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3 things every aspiring professional speaker needs to know
Forbes
From Feb. 25: These days, Liz Wiseman is a successful consultant and professional speaker. But before launching her new career, for 17 years she was in charge of hiring professional speakers and trainers, giving her unique insight into the process. The following are three pieces of advice she learned over the years, and which she applies in her own speaking practice today.
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NSA Speaker Info

Colby Horton, Vice President of Publishing, 469.420.2601
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Lauren Swan, Content Editor, 202.684.7496   
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