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As 2013 comes to a close, the National Speakers Association would like to wish its members, partners and other industry professionals a safe and happy holiday season. As we reflect on the past year for the industry, we would like to provide the readers of the NSA Speaker Info a look at the most accessed articles from the year. Our regular publication will resume Tuesday, Jan. 14.


Lessons from the world's most captivating presenters
HubSpot Blog
From March 26: Steve Jobs, Scott Harrison and Gary Vaynerchuck are three of the world's most captivating communicators. Their ability to influence, entertain and inspire an audience is incredible. And yet, their presentation styles are totally different. What, if anything, do they have in common? What can we learn from them to improve our own presentation skills? In a word: plenty.
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Design a business card that gets noticed
Entrepreneur
From March 12: A good business card should convey the overall image of your business — not easy, considering the card measures only 2 inches by 3 inches. How can you possibly get a message across in such a small amount of space? You can't expect your business card to tell the whole story about your company. What you should expect it to do is present a professional image people will remember.
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5 times when 'faking it' is better than authenticity
Speaker Magazine
From Aug. 27: Randy Pennington writes, "There have been times when I have put on an act for my clients and audiences. And, contrary to the conventional NSA wisdom about always being authentic, I contend that faking it in those moments was the absolute best thing I could do to serve my clients."
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15 seconds to a better presentation
Inc.
From Jan. 15: It takes an audience about 15 seconds (at most) to decide whether your presentation is worth their attention. Fritter away those 15 seconds and your audience will either mentally check out or pull out their phones to start texting. The following talks about how to begin a presentation so that your audience really sits up and takes notice.
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Our dangerous obsession with external recognition
Harvard Business Review Blog Network
This obsession with external recognition is now entering our professional lives. Every day, even the most disciplined entrepreneurs, executives, and consultants are becoming addicted to the powerful endorphins associated with heightened visibility.

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What's your event risk factor? Do the math
MeetingsNet
When it comes to incentive events, everyone in the delivery chain bears responsibility for risk management. But there are different levels of severity when it comes to risk. How do you assess the risk levels of certain elements of your program so you can take appropriate action?

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5 B2B marketing trends to watch in 2014
Business 2 Community
This was the year of content marketing, social media marketing and marketing automation, among other things. In 2014, a continuation of these trends is predicted — along with some new trends and philosophical shifts that will make an impact.

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The deception of bestseller lists
Speaker Magazine
From July 2: Do the national bestseller lists actually measure what they claim? Any publisher will tell you they do not — unless a book has appeared on several lists for several months. So how should you really measure the success of your books?
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Public speakers: 5 tips for using a microphone
The Washington Times
From March 12: As a public speaker — either a beginner or a pro — you're already fully aware that you're generally going to have to use a microphone when you're making your presentation. But how you use that microphone can make all the difference in the world.
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Don't be caught tailoring your presentation with these 5 tricks
Speaker Magazine
From July 16: When you tailor your presentation to a particular audience, you not only prove your professionalism in understanding them and their needs, you also make it easier for them to relate your ideas to their work. Quick and easy tailoring is better than no tailoring at all, but not by much. Doing it wrong can definitely diminish your credibility.
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10 things you need to know if you want to be a professional speaker
Examiner
From May 7: First, all major sports teams have coaches. If you want to play in the major league, get coaching. Second, if you want to be good, hang around those who already are. And third, audiences remember only a few of your words. They never forget the essence of who you are. Work on who you are, more than what you say. Read on for more tips to becoming a better professional speaker.
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Jerry Seinfeld intends to die standing up
The New York Times
From Jan. 15: Since 2000, Jerry Seinfeld has spent a portion of nearly every week doing stand-up. He is on track to do 89 shows this year. For Seinfeld, whose worth Forbes estimated in 2010 to be $800 million, his touring regimen is a function not of financial necessity but rather of borderline monomania — a creative itch he can't scratch.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    5 easy steps to build your list community (Speaker Magazine)
The public speaker's holiday gift guide for 2013 (Forbes )
Get a confidence boost (Inc.)

Don't be left behind. Click here to see what else you missed.


 



NSA Speaker Info

Colby Horton, Vice President of Publishing, 469.420.2601
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Lisa Smith, Senior Content Editor, 469.420.2644   
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