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Despite Trump's talk, 'Brand USA is here to stay'

"You can print this: Brand USA is here to stay. It's as simple as that," Roger Dow said. Dow, U.S. Travel Association’s president, delivered the opening remarks of the Brand USA news conference at IPW. Brand USA promotes the U.S. overseas as a tourist destination...

source: By Suzanne Mason
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Authenticity is attractive. While most people are inherently suspicious of brands, 80 percent of consumers say that authentic content can compel them to engage with a company. In a world increasingly filled with "fake news," "alternative facts," and a deluge of marketing...

source: Inc.

Are you marketing to millennials in Asia? If so, you may have noticed some cultural differences between the East and the West. For example, familial relationships in Asia affect an individual's buying decisions far more than peer pressure does. This and other quirks can...

source: Forbes

Since 2010, International Business Machines has gone deeper into marketing — including travel marketing — through a series of acquisitions. IBM acquired web analytics firm Coremetrics, multichannel marketing tool Unica,...

source: Skift

If you feel like you've been seeing more Facebook Live videos, you're right. Now, 1 in every 5 Facebook videos is live, and the daily watch time for Facebook Live broadcasts has grown by more than four times since 2016. In a single year, live videos went from a fad to a...

source: By Emma Fitzpatrick

A temple is midway through hosting one of the largest Hare Krishna celebrations in the world. Up to 60,000 people from across the world come to the Hindu festival hosted at Bhaktivedanta Manor Hare Krishna Temple in Aldenham on Sunday and Tuesday. The busy event is held...

source: Times

In addition to regular tourist hotspots, religious sites also attract more and more visitors. More than 20 popular Marian shrines in Croatia will attract many visitors soon when Croatia marks the feast of the Assumption of Mary. The largest number of the faithful is expected...

source: Total Croatia News

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