ntaonline Weekly Update MultiBriefs

The new rules of marketing, advertising and public relations

The role of marketing and public relations has shifted drastically with the advent of social media. Traditionally, organizations would simply broadcast news, or channel it through one specific type of influencer — members of the media — then respond on a somewhat...

source: By Scott Steinberg
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This week, more than 300 travel professionals—the majority of them NTA members—are converging on Washington, D.C., to meet with lawmakers during Destination Capitol Hill. Even if you didn’t make the trip to Washington, you can still make your voice heard...

source: NTA

With the official launch of the China-Australia Year of Tourism in February at Sydney's iconic Opera House, Australian tourism chief said here that one of the strongest ties between the two countries lies within the...

source: Ecns.com

Chinese ad spending is shifting away from traditional media like TV and into digital marketing, for a straightforward reason: That's where the customers are. Chinese consumers spend a large amount of their leisure time online — up to 70 percent, according to a McKinsey...

source: Forbes

The Trump administration is making it tougher for millions of visitors to enter the United States by demanding new security checks before giving visas to tourists, business travelers and relatives of American residents. Diplomatic cables...

source: The New York Times

Scotland outperformed the rest of the U.K. last year with an annual increase of more than 15 percent in visitors to its attractions, new figures show. The Association of Leading Visitor Attractions (ALVA) said Scottish destinations welcomed...

source: STV News

While Muslim, or "modest," fashion is a new phenomenon in Japan, halal products have been on the menu here for some years now. Japan Tourism Board figures show a record high number of visitors to Japan last year – more than 24 million people – says Tomoyuki...

source: The National

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