Create Measurable Impact
from Entrepreneur
Call him a nerd, but David Rivers readily admits that each week, he waits with anticipation for a web analytics report to arrive from his marketing department. And as president of KegWorks, a beer equipment company that relies heavily on the web to generate customers, Rivers knows better than to take those reports lightly. For he has learned that analytics often prove revelatory - and beneficial to the bottom line.  More
 

Dealing with Demanding Customers
from Business Know-How
No matter how big or how small your organization is – you're always going to run into the very demanding customer who wants to make you pull your hair out. And just like with risks you analyze, there are some worth dealing with and some that are just too much of a bother for too little gain. Sometimes you have to pick and choose and decide which ones to cut loose.   More
 

Negate Competition by "Owning" Your Space
from Business Week
Why try to one-up the competition, thus starting a zero-sum race? Or sleep with the enemy, thereby risking the growth of a core business? What if you could simply negate the competition by creating your own market and owning the space?   More
 

How to Track Customers With CRM Tools
from Inc.
Keeping tabs on your customers can make the difference between a good year and a great one. Who's ready to buy? Who needs more coaxing? And what sort of cajoling has worked in the past? Customer relationship management, or CRM, software can answer these questions by tracking interactions with customers and plotting future tasks. Here are two of the best free CRM software programs on the market.  More