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How to build a buyer persona: A recipe for success

Successful businesses all have one thing in common: a deep understanding of their customers. But knowing who your customers are and knowing why they buy from you are two different things. One of the best ways to gain a deeper understanding of your customers is through buyer...

source: By Reuben Yonatan
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#3 — SCWA EXPO is expanding even more in 2018 to offer over 70,000 square feet of the very latest...

source: SCWA

A recent study by the National Bureau of Economic Research suggests that regular automobile emission testing may be approaching the point where it's no longer cost-effective to perform for the benefit gained. We may even already be at that point.

source: The Drive via MSN

Accountants tell us that numbers don't lie, because for them numbers are the same as facts. Mathematicians see it differently though. They see numbers as abstract representations of reality that, when combined with other numbers,...

source: Inc.

The U.S. Government Accountability Office issued a report Dec. 4 listing steps that the National Highway Traffic Safety Administration should take to improve the online vehicle recall areas of its website so consumers could make better use of those resources. The 94 consumers...

source: Occupational Health & Safety

For car wash owners looking to create long-term success, any option to boost sales and improve customer service can prove to be a valuable asset. Today, the opportunities to generate new profits go far beyond the vending machines and simple counter sales of yesteryear. Yet,...

source: Professional Carwashing & Detailing

Success of a car wash depends to a large extent on the qualities of the site location. Site refers to the physical property, whereas location refers to the market area within which a property is found. For example, if a developer is looking to create a network of stores...

source: Auto Laundry News

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