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A knowledge gap analysis will tell you what web analytics can't
Search Engine Watch
Web analytics are like footprints in the sand. They tell you where someone went, but not who they were or why they went that way. Designers often place too much emphasis on website analytics to determine what changes to make to improve a website's conversion rates. Analytics are a valuable tool to measure the effect of any design changes, but they can't tell you what changes to make.
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Have a question? Sears uses crowdsourcing to help loyalty members find solutions
Brandon Sun
Sears is adding another reason for shoppers to join its free loyalty program as it tries to rev up slumping sales. Last May, Sears launched a service called Member Assist where members of the Shop Your Way program can communicate directly with associates in more than 400 stores nationwide through a dedicated website or mobile app. After logging in, they pick their favourite expert associate at the nearest Sears location and can ask product-related questions.
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Brazil enacts Internet 'Bill of Rights'
ABC News
Brazil's president signed into law on a "Bill of Rights" for the digital age that aims to protect online privacy and promote the Internet as a public utility by barring telecommunications companies from charging for preferential access to their networks. The law signed by President Dilma Rousseff at a global conference on the future of Internet governance puts Brazil in the vanguard of online consumer protection and what is known as "net neutrality," whose promoters consider it profoundly democratic in part because it keeps financial barriers for innovators low.
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TRENDING ARTICLES
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Tech expert whacks the hackers
The Chronicle Herald
Using a single $600 Mac Mini computer, a hacker can generate enough online traffic to bring down most large websites. For as little as $15, a disgruntled customer with cursory computer knowledge can rent a compromised network and sabotage a company's web presence. And if that's not easy enough, online activist groups have released basically a dummies guide to cyber warfare, making it easier for hackers and Luddites alike to bring down their corporate enemies.
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VoIP vs. PSTN: Which phone system is right for your business?
Business Daily News
There are several ways to communicate with customers and team members — chat, social media, collaboration software and Web conferencing, to name a few — but for many people, old-fashioned phone calls are still the way to go. Small businesses have two main business phone systems from which to choose: Voice over Internet Protocol (VoIP) and Public Switched Telephone Network (PSTN), also sometimes referred to as Plain Old Telephone Service (POTS).
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A knowledge gap analysis will tell you what web analytics can't
Search Engine Watch
Web analytics are like footprints in the sand. They tell you where someone went, but not who they were or why they went that way. Designers often place too much emphasis on website analytics to determine what changes to make to improve a website's conversion rates. Analytics are a valuable tool to measure the effect of any design changes, but they can't tell you what changes to make.

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read more
Microsoft ends official support for Windows XP
CBC News
Windows XP users will no longer get security patches and other technical support from Microsoft, unless they're part of an exclusive group of governments and businesses — including Canada's federal government — paying for custom support. Microsoft has released its final official security patch for the 12-year-old operating system and is officially ending support for XP.

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How to combine your SEO and content marketing for explosive results
Search Engine Journal
Over the past year, headlines have been flying around telling the story of "content marketing is replacing SEO" or "SEO is dead, content marketing has taken over." In many situations, the two are made out to be total rivals — who will win: content marketing or SEO?

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Cloud computing enters its second stage, hypergrowth ensues
ZD Net
The public cloud services market exited 2013 with $58 billion in revenues according to Forrester estimates. Strong growth and maturity over the past three years has put fuel in its tank, which will push this market to $191 billion by 2020. While the last several years can best be characterized as exploratory for most enterprises, cloud services and cloud platforms are now an undeniable part of the IT landscape.
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Social media serious business
Blackburn News
Windsor, ON, police are stressing the importance of social media responsibility after the second incident this year which has caused a school to go on lock down. Comments on Twitter about someone potentially shooting up Walkerville Collegiate Institute have a 15-year-old in police custody. That follows an incident which saw St. Clair College lock its doors following comments made by a student at Riverside Secondary School.
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