The chairman of the board explained his perspective about directors benefiting from board service: "Because our board members are volunteers, the best way to ensure they receive payback is give them first bite at business opportunities in the association." In other words,...
It's an old song, but it's still ringing out from the global marketplace: e-book sales are down, print sales are up, and we think the kids are to blame. In all seriousness, the very early days of the digital publishing revolution showed us that e-books could hold their own...
Working in graphic design today means working across multiple mediums: one piece of design might be applied in print and on a desktop computer, tablet, and phone. As designers' skill sets expand, so too do their toolkits —...
Disruptive technologies, changing customer behavior and shifting economic and political winds have led to complex challenges requiring innovative, nimble solutions that are not business-as-usual. To discover these new opportunities and reshape towards digital transformation,...
Jack McNamara, Chief instigator at TruEngery, writes: "Traditional advertising is dead. I don't mean that it's waiting on deck for the Pearly Gates in hospice, or being read it last rites. I mean the era of Mad Men has full-on flat lined....
Advertising revenue for the U.S. newspaper and magazine industry will continue to decline, per a negative forecast from rating company Moody's Investors Service. Moody's predicts ad revenue will fall faster than publishers can cut costs and boost digital ad sales.
On My Marketing Manager, the vast majority of our clients are entrepreneurs, VSEs and SMEs — like more than 90 percent of companies in India. Like most of these companies, they do not have a marketing department, let alone digital marketing, and they do not have anyone...
Subscribe to Sidebar
|State / Province:|
|Zip / Postal Code:|
|Are you a member of Association Media & Publishing?||Yes No|