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The 100-to-1 rule: Creating the best headlines

Nobody uses the first draft in copywriting — at least none of my friends do. This, of course, depends on their hangover. While I don't like to waste time writing copy that isn't going to be used, it's just as important to edit severely as it is to write succinctly....

source: By Jeffrey Dobkin
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Join STC today and become a Certified Professional Technical Communicator! Many of your peers have successfully become certified over the past year. In doing so, they have validated their skills to their current employers and made themselves more marketable to potential...

source: STC

The community race is at the halfway point! Have you recruited members for your community? Participating is easy! Chapters and SIGs receive points when a member from their community recruits a person to join STC or renew their STC membership online. The community membership...

source: STC

STC is not only a source for invaluable information, including standards, guidelines and education, but we are also one of the best resources for finding the most qualified candidates in the industry. With STC's Job Bank,...

source: STC

Register now for the brand new STC online course, International and Cultural Content Design with Kirk St.Amant! This four-week course provides attendees with the foundational knowledge and skills needed to effectively understand and address different international situations...

source: STC

Mass media is dead? I'm afraid not. 10 years ago, Marketers were panicking that marketing as they knew it was a dying art form. So how did marketing pull itself back from the edge? Everything you do in business tells a story. Whether it be the full business story in snippets...

source: Business 2 Community

Assets have long life, and their value depreciates over time. Does content meet that definition? Some content does not. A tweet is usually short-lived with relevance measured in hours or, at best, days. But other content lives for months or years. An aircraft maintenance...

source: Scriptorium

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