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The 100-to-1 rule: Creating the best headlines

Nobody uses the first draft in copywriting — at least none of my friends do. This, of course, depends on their hangover. While I don't like to waste time writing copy that isn't going to be used, it's just as important to edit severely as it is to write succinctly....

source: By Jeffrey Dobkin
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Contribute directly to the success of STC and be heard by participating in STC's upcoming election! The election opens February 27 and ends March 10, but you can make your voice heard on STC's Election Forum! Additionally, keep an eye on your inbox and STC's Notebook for...

source: STC

This brand new 2017 online course, "Hands-On DITA" presented by Bernard Aschwanden, will add a valuable skill (creating DITA-based content) to your toolbox. Attendees will build up a working knowledge of FrameMaker and DITA through concrete samples they create and publish...

source: STC

Looking to "Gain the Edge" in your professional development? Then look no further than the 2017 Summit. Come in early to attend one of several in-depth preconference workshops on Sunday, May 7, focusing on a variety of cutting-edge topics that will leave you with tangible...

source: STC

STC takes pride in your achievements as an industry professional, which is why we've invested in your success. With the STC Job Bank's exclusive career management solutions, the ability to create your own personal brand is right at...

source: STC

You've acquired the training. You’ve risen in the ranks. Now it's time to jump-start your career, discover your strengths and abilities, and market what you have to offer. Being an STC member provides you with the tools you need to help you stay a step ahead in the...

source: STC

STC is committed to your success. Let us help you achieve it. Renew your membership today, and with your skills, enhanced by our exclusive member benefits and Job Bank career resources, STC will give you the support you need for continued professional growth and success....

source: STC


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