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The 100-to-1 rule: Creating the best headlines

Nobody uses the first draft in copywriting — at least none of my friends do. This, of course, depends on their hangover. While I don't like to waste time writing copy that isn't going to be used, it's just as important to edit severely as it is to write succinctly....

source: By Jeffrey Dobkin
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Jump-start your career in technical communication by registering for Leah Guren's TechComm Fundamentals Bootcamp (formerly TechComm 101) online course running from June 15-July 27 at 11 a.m.-12:30 p.m. EDT (GMT-4). You will learn and understand the role of the technical...

source: STC

Let STC help you access tools and resources to help you achieve your professional needs and stay current with what is going on in the industry. Join STC today and receive discounts on professional education and networking opportunities, receive the Salary Database, access...

source: STC

Upgrade your 2017 Classic membership to the Gold Value Package and attend the STC Summit at the Early Bird rate of only $895 (that's a $555 savings off the current Summit registration price)! That's right, for only...

source: STC

Get live training, pick up tips and tricks, do hands-on exercises, and learn from renowned industry experts. What's more, upon successful completion of the workshop, you get to walk away with an official participation certificate...

source: STC

Are you interested in continuing your professional education and staying current with industry trends? Then make time to attend the 2017 STC Technical Communication Summit, May 7-10 at the Gaylord National Resort in Washington, D.C. You'll be in good company, with attendees...

source: STC

If you want a quick update on the current state of the mobile web, rewind to the good ol' WAP days of 1999. Although responsive web design has given us a few years of web compatibility between desktop and mobile browsers, today's Google...

source: InfoWorld


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