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The 100-to-1 rule: Creating the best headlines

Nobody uses the first draft in copywriting — at least none of my friends do. This, of course, depends on their hangover. While I don't like to waste time writing copy that isn't going to be used, it's just as important to edit severely as it is to write succinctly....

source: By Jeffrey Dobkin
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The latest issue of Technical Communication is here! The May 2017 issue, edited by Dr. Sam Dragga and guest-edited by Drs. Huatong Sun and Guiseppe Getto, is focused on localization, translation, and international technical communication....

source: STC

The chief benefits of certification are clear. A certification program creates a preference in the job market for people who have taken the time to professionally invest in themselves to strengthen their skills and experience. Being certified...

source: STC

Kickstart your career in technical communication by registering for Leah Guren's, TechComm Fundamentals Bootcamp (formerly TechComm 101) online course running from June 15 through July 27 at 11:00 a.m.-12:30 p.m. EDT (GMT-4)....

source: STC

Now is the best time to join STC and save on your membership dues! Save 20 percent when you join as a Classic, New TC Professional, or Student member. No promo code is needed to take advantage of the discount. Let STC help you access tools and resources to help you achieve...

source: STC

The year is almost half over and now is the best time to renew your membership with STC and save on your dues! Renew today and automatically save 20 percent on your Classic, New TC Professional or Student membership rate. No promo code is needed to take advantage of the...

source: STC

Ask any online business owner or marketing professional what they need more of, and they will likely say traffic and site content. However, what online marketers and content creators need to be focusing their efforts on is creating better content that will work for them...

source: AllBusiness.com

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