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International visitors in US spend at record-setting pace
from eTurboNews
The U.S. Department of Commerce's International Trade Administration has released tourism data revealing that international visitors spent an estimated $14 billion on travel to, and tourism-related activities within, the United States in April 2012 — $1.5 billion, or 12 percent, more than was spent in April 2011. The new data reaffirms the importance of the Obama administration's efforts to increase travel and tourism in the U.S. and comes on the heels of the release of the National Travel and Tourism Strategy. More
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US, Korea approve trusted traveler agreement
from Travel Agent Central
The U.S. Travel Association applauded a reciprocal trusted traveler agreement between the U.S. and Republic of Korea. The agreement represents the first permanent trusted traveler program the U.S. has in Asia. Countries already in the program include Mexico, the Netherlands and Canada. "The trusted traveler program increases security and improves efficiency for travelers," said Roger Dow, president and CEO of the U.S. Travel Association. More
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US tourism campaign puts Canada on back foot
from The Globe and Mail
The United States is putting out the multicultural welcome mat in its first national effort to sell itself to the world since the Reagan administration. And it's scaring the daylights out of the tourism industry in Canada — a key target of the richly financed campaign by Brand USA, a new government-industry partnership. "The giant has awoken," said David Goldstein, president and chief executive officer of the Tourism Industry Association of Canada. "They're the best marketers on the planet, and they're putting their shoulder into it. It's frightening to our industry." More
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Where Memorable becomes Unforgettable.

Situated in Key West's Old Town, The Reach offers a captivating escape. This charming boutique hotel fuses both beach side fun and relaxation. Featuring the only natural beach on the island as our own backyard where you can enjoy the soft sand, endless sunshine, and an array of exciting water sports. For information visit www.reachresort.com



US, Europe travel seeing growth in both directions
from Travel Weekly
Travel between the U.S. and Europe is growing in both directions, though the number of U.S.-bound visitors has been growing faster than the increase in travelers from the U.S. to Europe. In 2011, 16.9 percent more Europeans visited the U.S. than Americans visited Europe. And those Europeans on average spent 24 percent more per person in the U.S. than Americans spent in Europe, according to the most recent Trans-Atlantic Report, which cites data from the U.S. Department of Commerce. More
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U.S. Travel urges expanded PreCheck, better customs process
from Targeted News Service via Aviation Pros
Roger Dow, president and CEO of the U.S. Travel Association, praised the recent Department of Transportation announcement that airline industry performance has improved. "With airlines improving their performance and the federal government making improvements to airport security screening, business and leisure travelers should find flying a little more enjoyable this summer," Dow said. "But we can't stop here. By growing enrollment in PreCheck and making the customs process at our airports more efficient, the government can continue to encourage travel — and grow the economy — by improving security and decreasing hassles." More
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Travel South introduces International Showcase!

Increase your international tourism business while EXPERIENCING the Southern U.S. at Travel South International Showcase! Space is limited! Atlanta, GA. November 26-29.



Airlines up chase for corporate traveler with new come-ons
from USA Today
Airlines are racing to fill premium cabins on their planes with bed-like seats. They're speeding up access to the Web. And they're carving out space in coach class for those who'll pay more to stretch their legs. The goal? To woo business travelers, who often book the more expensive, last-minute fares, as well as others willing to pay more to fly. More
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Tourism and destination marketing: Smart investments
from U.S. Chamber of Commerce
As municipalities struggle with lagging revenues, budget deficits and ongoing demands to provide citizens vital services, destination marketing and tourism investment may be perceived as frivolous. Nothing could be further from the truth. More
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Worldwide travel and tourism: One voice, major economic impact
from Association Meetings
The World Travel & Tourism Council's inaugural The Americas Summit focused top tourism leaders on key questions: What is the economic impact of tourism? What would it look like if the worldwide industry spoke with a united voice and governments worked with the private sector to support travel and tourism? More
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It's summer — so why won't Americans travel abroad?
from Travel Research Online
William Maloney, CTC, writes, "I currently work with many foreign countries, helping them attract more American visitors. One constant question I receive is, 'Why don't more Americans hold passports? Why don't they want to travel overseas more?' My standard answer is that the competition from domestic destinations almost always wins, for a variety of reasons." More
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