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U.S. Travel News Brief
  U.S. Travel Quick Links >   Home    Member Services    Events    Marketing    Research    News            July 7, 2010
 
 



Execs Say Tourism in Gulf Needs Marketing Money
from The Associated Press
States bordering the gushing oil spill in the Gulf of Mexico need as much as $500 million to boost tourism with marketing campaigns aimed at cleaning up their image, tourism executives said last week. The federal government should help Gulf states coordinate with BP to receive money for promoting a region dependent on visitors, the executives said during a breakfast meeting of industry representatives. More
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Social media and the leisure traveler.

Research now available on what social media travelers are using and how they share information about their trips.

This nationally representative study of 1,000 leisure travelers includes data on trip planning behavior, the process of choosing a destination, hotel brand usage, leisure activities, business travel, and more. Report available for purchase. Contact Laura Mandala: Laura@MandalaResearch.com or 703.798.5452.

Gulf Coast Tourism Spots Ask BP
for a $55 Million Grant for Marketing

from Daily Finance
A consortium of 11 tourism destinations near the Gulf of Mexico has asked BP for a $55 million grant to pay for a marketing campaign to promote the areas affected by the oil spill. Sent late last month by SouthCoast USA, a trade association established in 2000 to promote the region as one of the country's top leisure destinations, the request follows grants made by BP in May -- $25 million to Florida and $15 million each to Alabama, Mississippi and Louisiana -- to promote tourism. Tony Hayward, BP's chief executive, said the company made those funds available to "support the industry's efforts to provide accurate information about the state of the beaches across the region." More
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Comedy (Not on Spill) in Ads for Florida
from The New York Times
During Dan Aho’s vacation to the Florida Gulf Coast, he slurped seawater, spirited off shells from an old lady and destroyed a sand castle in progress, often snug in the most horrifying of tourist tog — the dreaded red Speedo. He would seem to be giving visitors to the Sunshine State a bad name, except that his goal is actually to bring more of them here. He is the star, after all, of the most ambitious and humorous effort yet to keep Florida’s tourism empire alive despite the oil spill in the northern Gulf of Mexico. More
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BP Oil Spill: Tourism Industry Suffering on July 4th Weekend
from ABC News
There is growing fear that the oil-polluted waters could soon spread beyond the boundaries of the Gulf of Mexico, threatening the tourism industry along the eastern Florida coast. Government forecasters now say there's up to an 80 percent chance that the massive spill will reach the waters off Miami by the middle of August, caught in the loop current around Florida and then pushed northward up the state's east coast at a rate of 100 miles per day. Along the Gulf Coast, it should have been a fun holiday weekend with free-spending tourists packing the beaches, but instead cleanup crews patrol the sand. More
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Trapped on the Tarmac? It Can Still Happen
from CNN
We weren't supposed to see headlines like this anymore: "Passengers held on hot plane for hours" -- not after a tarmac delay rule went into effect in April imposing stiff fines on airlines that kept fliers stuck in grounded aircraft for a long time. Yet the nightmare scenario unfolded again last week, prompting questions about the scope of the new rule. More
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Airlines Fret as Emission Rules in Europe Are Set to Kick In
from The New York Times
Aircraft like the Solar Impulse are on the cutting edge of technologies aimed at curbing the amount of greenhouse gases that come from flying. One of the most striking aspects of the experimental airplane is its vast wingspan, which makes it look like a giant insect. But the wingspan provides a huge surface area that can be studded with nearly 12,000 solar cells. The plane can use power from these cells to take off, fly and land without external power sources. The goal is to circumnavigate the planet, in stages, using another prototype sometime in 2013. More
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Visit Baltimore’s Budget Grows to $11 Million
from the Baltimore Business Journal
An extra $2 million raised by Baltimore’s higher hotel room tax will enable the city’s tourism bureau to avoid layoffs and go after big conventions. The city increased the hotel room tax to 9.5 percent, effective July 1. The increase, combined with the state sales tax, raises the total tax per room to 15.5 percent. Without the tax, Visit Baltimore, the agency responsible for luring visitors and conventions to town, was faced with its lowest budget since its $9.9 million spending package four years ago. The extra money will pump up the 2011 fiscal year budget to $11.5 million. More
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Maximize Your Potential at Marketing Outlook Forum
from the U.S. Travel Association
Are we there yet? New data are coming in and trends seem headed in many directions. In order to make the most of your marketing dollars, you need to understand the changes in the current marketplace. Join us at U.S. Travel's 2010 Marketing Outlook Forum held on Oct. 26-27 in Las Vegas. Learn more about The Road to Recovery and how to use new media and new traveler preferences to your organization’s advantage. Register by Sept. 10 and you’ll be entered into a drawing to win two free nights during the Forum at the Caesars Palace Hotel & Casino. Stay an extra night in Vegas, and attend Acxiom’s Travel Marketers Continuing Education Workshop on Oct. 28 from 8:30 a.m. to noon, brought to you at no additional cost by Acxiom, title sponsor of the 2010 Marketing Outlook Forum. To register, go to www.ustravel.org/events/marketing-outlook-forum. For program updates, follow us on Twitter at twitter.com/USTravelMOF.
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Mandala Research
Marketing to the African American Traveler
Sponsorships available for this one day workshop featuring research and strategies for addressing the unique needs of the African American market. E-mail us or call 703.798.5452

 
     
 
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