Business and consumer buyer preferences no longer look much different. Both business and consumer expectations continue to increase due to Amazon’s influence on the product market. The rise of Amazon Business in the B2B space is affecting all B2B product companies and businesses must react strategically.
How are B2B companies responding to Amazon Business? How do companies decide whether to work with, or compete against, Amazon Business? Hear directly from leading B2B companies on how they’ve altered their business model in response to Amazon’s B2B entry and their decision of whether or not to partner with Amazon Business.
Director of Sales, eCommerce Channel
Avery Products Corporation
Director of Marketing
Sr. Director of Industry Marketing