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Women gamers suffer from stereotypes based on avatar attractiveness
Tech Times
It's bad enough that women are often forced to live up to stereotypes of perceived beauty in the real world — it also happens in virtual worlds. According to a new study, researchers at Penn State examined the perceived attractiveness of avatars, and found that female gamers operating unattractive or male avatars received far less attention and help from other players than those operating attractive avatars. They also received less attention overall than male gamers — regardless of the gender or attractiveness of the avatars operated by men.
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It's like Mario Bros. — with tampons
CNN Money
Try bringing up menstruation in your next conversation and notice the uncomfortable responses. Periods are still a taboo topic reserved for women's bathrooms and hushed conversations. Enter Andy Gonzales and Sophie Houser, two New York City high school students who coded the feminist game Tampon Run.
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PRODUCT SHOWCASE
  New Art of Game Design MFA, LCAD

The new Art of Game Design MFA, at LCAD will give graduates the professional knowledge they need to become innovators in the gaming industry. The program is a 90% on-line, low residency program that offers students the opportunity to learn in a virtual environment that simulates a working game production studio where, within structured classes they conceptualize, design and build their own games.
 


How game developers can master social media in 5 simple steps
Gamesindustry.biz
For any indie studio looking to make its name within the games industry in 2015, the pressure to master social media has become unavoidable. Successful indie outfits make amassing a loyal following across social platforms look a breeze, but for others the prospect of managing their presence across multiple social networks feels like learning an entirely new language.
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A bird's eye view
Christa Scherck via Blog.SyncBuildRun.com
This past week, I attended the 2015 LA Games Conference as a volunteer for Digital Media Wire. It took place at the W. Hotel in Hollywood, and I was able to listen in on some of the biggest trends affecting the game business today. Here's some of the highlights from my three favorite panels that caught my ear.
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This is how you make a new, cartridge-based retro video game console
VentureBeat
Do you miss the days when a home console was nothing more than a slot for cartridges, a device that immediately played games as soon as they turned on? Well, someone is trying to make those days come back.
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Work/life/work balance: Making 2 games at once, and surviving
Gamasutra
Work/life balance is still a rocky topic in the game industry. Too many developers feel compelled to put in extra hours on nights and weekends, even as studies suggest crunching can actually hurt a game's outcome. Even so, many game makers still work overtime of their own volition, designing their days around both paying work and personal projects while enjoying as much of a personal life as they can jam into the cracks.
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Industry Event Calendar
Date Event Location
June 1 Los Angeles WIGI WAM Networking Mixer Santa Monica, California
June 10-12 Mobile Gaming USA 2015 San Francisco, California
June 16-18 E3 2015 Los Angeles, California
July 14-16 Develop Conference 2015 Brighton, United Kingdom
Aug. 3-4 Game Developers Conference (GDC) Europe 2015 Messe Köln, Cologne, Germany

See the full calendar of events here.



Study: Playing action video games is good for you
Forbes
In a recent scientific study it was shown that expert action video game players had a marked improvement in their cognitive functions, motor control and overall perception. The study involved 27 expert and 30 amateur gamers who had their insular cortex scanned by MRI. They found that the experts had an increase of grey matter and increased functional connectivity between the attentional and sensorimotor networks.
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I Make Games — video channel providing female role models in game development
Women in Games International and International Game Developers Association

Research shows that middle school girls are interested in developing video games, but they often lose confidence as they get older. Role models can make a difference. I Make Games is a new campaign sponsored by WIGI and IGDA to provide female role models in game development.

Our goal is to cultivate a YouTube channel that female game developers are continually adding to, with their own stories about game development. We are reaching out to developers, asking them to help seed the channel with videos. Please check out imakegamesproject.com to see the research, and learn how to create your own videos for the channel.

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The future of video game graphics: Soap and soft, beautiful skin
Kotaku
What in 2012 looked like the distant future now looks a lot closer to adaptation, especially since the project now has the official support of Activision. The specifics behind it are very technical (you can read the full papers and technical breakdown here), but the gist is that our eyes perceive translucent materials — like human flesh — differently than they do more solid surfaces, so we need different techniques to represent that.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Why do mobile games often fail at international expansion? (GameDev.net)
Women are being 'virtually raped' while playing online video games (The Huffington Post)
IGDA director: Women leaving games over harassment is 'a real shame' (Gamespot)
Mobile gaming will be $45 billion market by 2018, leaving console gaming behind (VentureBeat)

Don't be left behind. Click here to see what else you missed.


 



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Colby Horton, Vice President of Publishing, 469.420.2601
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