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News from CFM

Entrepreneurship Week
Center for the Future of Museums
What does it take to start, fund and scale up a nonprofit in this still-struggling economy? The CEO of one NGO struggles to decide whether his charity would do more good as a for-profit; a new museum turns to crowdfunding to raise capital; and uber-fundraiser Dan Pallotta deconstructs "Nonprofit Apartheid." It's Entrepreneurship Week on the CFM Blog!
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PRODUCT SHOWCASE
  CASE STUDY: CHARLES LINDBERGH

The San Diego Air & Space Museum is small, with limited resources for interactive product development. They sought to make content mobile and available to libraries. Using BiblioBoard Creator, they were able to produce a Charles Lindbergh Anthology, which is available on mobile devices to libraries and consumers worldwide.
 


Trends


Smartphone addiction: 7 in 10 adult owners keep them close most of the time
Marketing Charts
American adults who own smartphones just can't seem to separate themselves from their devices, according to an online survey conducted by Harris Interactive on behalf of Jumio. Results indicate that 72 percent of smartphone owners are within five feet of their devices the majority of the time, another data point to add to a growing list that includes three in four young smartphone owners checking their devices as soon as they wake up and 40 percent checking them every 10 minutes.
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Does in-store location tracking cross the 'creepy line'?
Marketing Land
The New York Times recently reported on the relatively new phenomenon of indoor location tracking. There's an emerging ecosystem of technology companies, startups, venue owners and retailers that are investing in and starting to experiment with and implement indoor location systems. Google, Nokia and Microsoft/Bing are investing significantly in venue mapping and, to varying degrees, indoor location and navigation. ♦ We say, "Yes, it's creepy when buildings (and their owners) know exactly where you are and what you are doing" — but museums will explore this technology anyway.
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SHOWCASE
  Research: The Post-Recession Traveler

In the wake of recession, travel consumers are back on the road. But they are wiser, seek greater value, and are more sensitive to pain points than ever before. PGAV Destinations’ latest research compares recent findings to pre-recession studies to track key shifts in consumer behavior in the post-recession era. MORE
 


Bit rot is the bane of post-analog libraries
Motherboard
Will the post-analog library be a bookless "bibliotec" full of MacBooks and high-speed Internet? Librarians replaced by search algorithms? Internet pioneer Vint Cerf mulled these questions recently, while speaking at the Guardian's Activate 2013 conference in London. He dismissed the idea that digitized information is putting libraries out of business. Instead, it's more important than ever to manage and curate all that knowledge.
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Projections


5 million jobs will go unfilled by 2020
Smart Planet
That's the gist of a new report out of Georgetown University's Center on Education and the Workforce, which suggests that 65 percent of all new job openings by 2020 will require some form of post-secondary education or training. Currently, 59 percent require training beyond high school. In 1973, less than a third of all job openings required post-high school education.
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PRODUCT SHOWCASE
  Borroughs Museum Storage Products

At Borroughs, our museum storage products include cabinets, flat files, art racks, herbariums, textile rolls and more to bring together all the essential elements of great museum storage:
Protection, Security, Longevity, Affordability, Organizational Efficiency and Customizability
.
 


By 2030 more than 50 percent of colleges will collapse
World Future Society
Futurist Thomas Frey projects that, thanks to disruptive changes in digital technology and the world economy, "we will begin to see the mass failure of traditional colleges. But out of this will come an entire new education era unlike anything we have ever seen."
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Why the destination marketing organization model is broken
Social Media Today
Social media expert Frederic Gonzalo offers five reasons why destination marketing organizations (also known as convention and visitors' bureaus or CVBs) will fade away if they don't "rethink their business model and role within the travel ecosystem." ♦ Especially important to read if you work closely with a CVB to promote your museum.
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'Never Built: Los Angeles' explores LA's lost urban plans
laist
Los Angeles, the Architecture and Design Museum has a big question that can only be answered by imagination: What if? What if the masses of inventive urban projects created with the aim of propelling L.A. into the future made it past the drawing board and came to fruition? The highly anticipated exhibit "Never Built: Los Angeles" proposes the query and showcases the original plans in all their gloriously sketched and blueprinted failure.
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Museum Innovations


How zoos and museums use big data to refresh and reset visitor experience
Laurie McCabe's blog
Marketing consultant Laurie McCabe describes how Point Defiance Zoo & Aquarium (Tacoma, Wash.) and History Colorado (Denver) are using analytics and big data to better understand what visitors want and to deliver it. ♦ Follow these links for more details on how IBM partnered with the two museums: Port Defiance Zoo and History Colorado.
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Grand Rapids Public Museum hawking its wares (or is it?) in new membership campaign
PR Web
A finback whale skeleton, an ancient Egyptian sarcophagus and George Washington's hair all appear to be for sale, through the "Be a proud owner" campaign launched by The Grand Rapids Public Museum — the institution's first membership campaign. The concept is based on the premise that by purchasing a museum membership, you can become the owner of the Grand Rapids Public Museum and all the organization has to offer. ♦ This raises interesting questions about the changing definition of "public" for museums.
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PRODUCT SHOWCASE
 
Didn't Get a Grant for Your Mobile App?

With the MustSee service you can create mobile audio guides at no cost . You can give your guides away for free or sell them at your own price. Add photos, audio, text, and floor plans for a multimedia experience. Visit www.getmustsee.com/creator Start creating your guide and download the app.
 


Dalí Museum develops corporate training program
Tampa Bay Business Journal
A training program for businesspeople is taking shape at the Salvador Dalí Museum in St. Petersburg. "The Edge" launched about a year ago to offer experiential training using principles of creative problem solving.
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Sensory experience at the museum
Unmaking Things
Zenia Malmer visited a contemporary design exhibit at the Red Dot Museum in Singapore — and describes how it differed from most museum visits: "The website to the museum promised a form of interaction with the objects on display that is now an uncommon one: Visitors were allowed to touch the artifacts. ... There is a certain learned etiquette that is activated once you step into the space of the museum, and although admiring exhibits is encouraged, you can only do so from a safe distance. In this respect, the Red Dot's take on visitor experience seemed refreshing."
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Bringing baroque to babies: Engaging new (and newborn) audiences
The Guardian
Despite performing Monterverdi's masterful melodies to 750 babies and their carers in less than two weeks, our five musicians are still fully engaged. A singer and baby are investigating the percussive potential of a brush head, while another musician multitasks with a tiny bell in one hand and a violin in the other. ♦ If it works for Monteverdi, will it work for museums?
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Tools for the Future


Building an analog 'camera' to capture the smell of life
The Verge
Though we can easily record thousands of images and hours of audio just to remember a single moment in time, the memory of a moment's scent — be it the smell of a spring day, or the remnants of a campfire — is still lost forever. Designer Amy Radcliffe wants to change that, and she's built a prototype device that could become an analog "camera" for capturing odors.
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Calculating art: Meet e-David, the painting machine
Phys.org
VideoBriefSometime in the future, you will be at an art gallery where you are drawn to a nice-looking tree, or haunting line drawing of a woman's face, or historical portrait and you will wonder who is the artist. Eye the lower corner of the canvas and it will tell you, "David." What you might not realize is that David is a robot—e-David, to be exact.
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Have you met The Amazings?
Bored and Crafty
The Amazings is a for-profit, Web-based, intergenerational learning platform that preserves the knowledge of "crafty elders" (knitters, quilters, etc.) and shares it with younger people who may not have their own grandmothers' wisdom to draw upon. The Bored and Crafty blog explains how it works. ♦ We see this as a model for distributed education that museums could adopt.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read the most in recent months.

    Should Chicago museums charge entry fees? (Chicago Sun-Times)
Data dive: QR codes (Marketing Charts)
How the West Coast will look under 25 feet of water (Popular Science)
Could Los Angeles museums be more generous to the public? (The Huffington Post)
Collaborative museums (Harvard Gazette)

Don't be left behind. Click here to see what else you missed.
 

Dispatches from the Future of Museums
Colby Horton, Vice President of Publishing, 469.420.2601
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