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Home   Join/Renew   Certification   Member Services   Education   Research   Foundation Aug. 10, 2010



In this issue:

Active Voice: Marketing Physical Activity Resources—A Missed Opportunity
Webinar Addresses Concussion Management in Collegiate Student-Athletes
September: National Childhood Obesity Awareness Month
Sept. 9 Webinar Gives a World View on Healthy Culture
Policy Corner: ACSM to Meet with WHO
Six ACSM Books in Must-Have Library List
Anytime Fitness Offers Free Passes
Sports Medicine & Exercise Science Headlines





Active Voice: Marketing Physical Activity Resources—A Missed Opportunity
by Deborah Cohen, MD, MPH    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Active Voice is a column by experts in science, medicine and allied health. The viewpoints expressed do not necessarily reflect positions or policies of ACSM.

Deborah Cohen, MD, MPH, is a senior natural scientist in the Center for Population Health and Health Disparities at the RAND Corporation. Her research focus is health and the built environment, including aspects related to physical activity and obesity prevention. She presented research related to this commentary at ACSM’s Annual Meeting and World Congress on Exercise is Medicine™, held in Baltimore in June 2010.


Just as most business ventures cannot succeed without a healthy marketing effort, we cannot expect our patients to increase their physical activity without a lot of nudging. Given that hundreds of millions of dollars are spent on promoting electronic media and leisure activities that are sedentary, more effort is needed to attract people outdoors to our public recreational facilities, parks and streets, where people can exercise for free.
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Webinar Addresses Concussion Management in Collegiate Student-Athletes
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ACSM sponsored a live video webinar for athletics healthcare staff on July 16th, hosted by the National Collegiate Athletic Association. This recorded video and related materials for Concussions in Collegiate Sports: An Overview of Facts, Policy, & Practice are now available for viewing. Click here to access the webinar.

During this webinar, scientific experts from various fields of medicine and healthcare provide presentations and answers to questions on the management of sports concussions in the collegiate student-athlete population. Presenters include Ruben Echemendia, Ph.D.; Kevin Guskiewicz, Ph.D., FACSM, ATC; Jeffery Kutcher, M.D., and Margot Putukian, M.D., FACSM.

The NCAA also has published educational materials on concussions on its website at: www.NCAA.org/health-safety.



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September: National Childhood Obesity Awareness Month
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This September is the first-ever National Childhood Obesity Awareness Month, as declared by Congress and supported by ACSM and a large number of other organizations and advocates. Those who support healthy lifestyles are invited to visit a new website, created by ACSM in conjunction with 200 other collaborative organizations, with background information, links and resources to help promote National Childhood Obesity Awareness Month.

The site includes a toolkit with sample news releases, op/ed letters, proclamations and fact sheets. Organizations may submit local events that encourage youth and families to follow healthy diets and to be physically active. Event submissions are reviewed, then added to a map searchable by state.

National Childhood Obesity Awareness Month was sponsored in the House by U.S. Representatives Marcia L. Fudge (OH-11) and Kay Granger (TX-12) and in the Senate by Senators Kirsten Gillibrand of New York and George Voinovich of Ohio. The measure passed unanimously in both chambers, reflecting a clear consensus on the importance of a unified fight against this compelling health threat.

Please help us promote this website and resource center to your colleagues and other associations.





Sept. 9 Webinar Gives a World View on Healthy Culture
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Thursday, Sept. 9 marks the next webinar by the International Association for Worksite Health Promotion, an ACSM affiliate society. Join us to get a global perspective on healthy culture while earning Continuing Education Credits. The presentation will highlight how culture influences health behaviors in specific countries as well as how it affects workplace health promotion programming. Save money by having several individuals participate at your site under a single registration fee. View complete session and registration information.




Policy Corner: ACSM to meet with WHO
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ACSM will be meeting in Washington D.C. on September 22 with the Pan American Health Organization (PAHO) Deputy Director Dr. Jon Andrus, Dr. James Hospedales, Director of Chronic Disease Prevention and Control Team, and executive staff to discuss potential collaboration and strategy between the two organizations. PAHO is an international public health agency that works to improve health and living standards of the countries of the Americas. It serves as the Regional Office for the Americas of the World Health Organization and enjoys international recognition as part of the United Nations system.

ACSM and the Exercise is Medicine collaborative honored the World Health Organization and PAHO with our inaugural award for "Global Health Achievement in the 21st Century" during ACSM's Annual Meeting and World Congress in Baltimore (June, 2010). Dr. Hospedales received the Global Achievement Award on behalf of the World Health Organization, and also spent considerable time with ACSM leadership discussing potential areas of commonality. The September 22 meeting is a result of the many areas of agreement shared between ACSM and PAHO that would be beneficial to explore further ways to achieve both organizations' mission and goals.

Stay tuned for updates on the meeting in late September.



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6 ACSM Books in Must-Have Library List
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Six ACSM books are included in Doody's Core Titles in the Health Sciences 2010, a list librarians consult when acquiring new titles for their collections. The books are:
  • ACSM’s Exercise is Medicine™: A Clinician’s Guide to Exercise Prescription
  • ACSM’s Exercise Management for Persons with Chronic Diseases and Disabilities, 3rd edition
  • ACSM’s Guidelines for Exercise Testing and Prescription, 8th edition
  • ACSM’s Health-Related Physical Fitness Assessment Manual, 3rd edition
  • ACSM’s Primary Care for Sports Medicine, 2nd edition
  • ACSM’s Resources for Clinical Exercise Physiology, 2nd edition
The list is aimed primarily at medical, nursing, and allied health libraries. A core title is a book that represents essential knowledge needed by professionals or students in a given discipline and is highly recommended for the collection of a library that serves health sciences specialists. More than 200 librarians participate on a volunteer basis to select the titles.

More information about the books may be found at www.acsmstore.org.



Anytime Fitness Offers Free Passes
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As a Founding Partner of Exercise is Medicine™, Anytime Fitness is committed to making it as easy as possible for people to lead healthy lifestyles. To that end, Anytime Fitness is encouraging all health care providers to inform their patients that they can receive a free, seven-day pass to any of the more than 1,300 Anytime Fitness clubs worldwide simply by downloading the pass on the homepage at www.anytimefitness.com. Providers are also encouraged to tell their patients that they can get an entire month free at participating Anytime Fitness clubs, with a one-year membership, by simply asking for the “Exercise is Medicine” special offer at the club. Download a free poster to promote this exclusive offer.

Anytime Fitness clubs are open 24 hours a day and located in seven countries and all 50 states. To find the nearest club, visit www.anytimefitness.com.



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Exercise and Science Headlines


Headlines include recent stories in the media on sports medicine and exercise science topics and do not reflect ACSM statements, views or endorsements. Headlines are meant to inform members on what the public is reading and hearing about the field.

 


Medical Fitness Industry Shows Growth
CLUB INDUSTRY.com    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In spite of a lagging economy, the medical fitness industry continues to grow steadily, according to survey results and analysis included in the “Benchmarks for Success 2010, Eighth Edition.”

Newly published by the Medical Fitness Association (MFA), the report identifies nearly 1,100 medical fitness and wellness centers in the United States, Canada and internationally. The industry has experienced continued growth at a rate of approximately 6 percent per year since 2003. The growth in the number of centers is coupled with an increase in the number of individuals being served by medical fitness facilities. The most recent report estimates more than 3.3 million members. This number is expected to reach more than 4 million by 2015.
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Muscles May Get a Boost from Cool Palms
Los Angeles Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
You're going for one last set of bench presses, but fatigue is setting in. Do you reach for a sports drink? Look to your trainer for motivation? A new study suggests you may want to cool your palms.

Cooling muscles between weight-lifting sets has shown in some studies to be helpful in tamping down muscle fatigue. But researchers wanted to know if similar results could be achieved by cooling an area that doesn't include active muscles -- the palms.
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SonoSite's M-Turbo®
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Sports Concussion Management for Athletes
CogState Sport is a computerized concussion test and management system used by professional, elite and amateur athletes all over the world. CogState Sport is proven sensitive to mild cognitive changes and helps guide medical decisions about return-to-play and rehabilitation. More
KinetiSense™ Wireless 3-D Motion Analysis
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OUTDOOR MOTION CAPTURE
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