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Home   About ACSM   Join ACSM   Meetings   Continuing Education   Get Certified   Access Public Information Oct. 30, 2012

In this issue:

Active Voice: Rebranding Exercise
ACSM-Initiated Commission Approves Historic Standards for Health & Fitness Facilities
Policy Corner Global Update: With Input from ACSM on the Importance of Physical Activity, WHO Releases Discussion Paper on Post-2015 Agenda
Post-Doctoral Training Opportunity: University of Alabama at Birmingham
Exercise is Medicine® Partner Technogym Opens New Headquarters in Cesena, Italy
Sports Medicine & Exercise Science Headlines

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Active Voice: Rebranding Exercise
By Michelle Segar, Ph.D., M.P.H.    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Viewpoints presented in SMB commentaries reflect opinions of the authors and do not necessarily reflect positions or policies of ACSM.

Michelle Segar, Ph.D., M.P.H., is the associate director of the Sport, Health, and Activity Research and Policy (SHARP) Center for Women and Girls at the University of Michigan and an incoming Fellow at the Center for Healthcare Research and Transformation. She is an ACSM member and researches how culture influences individuals’ exercise goals and motivation, as well as what fosters sustainable participation. Dr. Segar’s ideas presented in this commentary were recently featured in The New York Times and reflect her published research that “feel-good” benefits from physical activity predict greater participation than “health” benefits.

Communications promoting exercise and physical activity (PA) typically feature health and disease-prevention benefits. Clinicians also frequently recommend PA as a way to lose weight alongside with changing diet. People know about the health-related benefits of PA, with 75% of adults reporting exercising for health- or weight-related reasons. The good news is that we have done an excellent job branding exercise as medicine and educating the public about the valuable health benefits that accompany PA.

The bad news is that health-focused reasons for PA might not be the best ones to motivate sustainable participation. New research challenges the societal convention to promote PA for health-related benefits. There is growing evidence that “feel-good” benefits (improved mood, fun, etc.) more strongly predict PA intentions and behavior than logical, health-focused ones. Logic doesn’t motivate. Emotions do. This effect was recently seen in studies conducted among individuals in different life stages, with stronger effects among inactive individuals. Even among the elderly, those for whom disease prevention should be an especially relevant concern, the “feel-good” rewards from PA better predict participation over health-related benefits.

ACSM-Initiated Commission Approves Historic Standards for Health & Fitness Facilities
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An extensive, multi-organizational process set in motion by ACSM has produced a set of standards that will allow for rigorous certification of health and fitness facilities. The new standards meet criteria set by NSF International, an accredited, third-party body that sets standards and tests and certifies products to verify they meet these public health and safety standards. Widely recognized for its scientific and technical expertise in the health and environmental sciences, NSF is a World Health Organization Collaborating Centre for Food and Water Safety and Indoor Environment.

Walt Thompson, Ph.D., FACSM, led development of the standards—the latest contribution of a distinguished career. The new standards and certification process provide much-needed resources for the health and fitness sector, complementing ACSM’s Health/Fitness Facility Standards and Guidelines (Human Kinetics). The Guidelines present current standards and guidelines that help health and fitness establishments provide high-quality services and programs within a safe and appropriate environment. Now in its fourth edition, the book has become a definitive, must-have reference.

SMB asked Dr. Thompson to explain the significance of the new NSF standards and the process that developed them.


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Policy Corner Global Update: With Input from ACSM on the Importance of Physical Activity, WHO Releases Discussion Paper on Post-2015 Agenda
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ACSM continues to expand its international work, including close ties with the Pan American Health Organization and the World Health Organization. One manifestation of this global involvement is the globalization of Exercise is Medicine.

The World Health Organization has released a new discussion paper outlining its post-2015 agenda. The organization names several areas of long-term focus, including the spectrum of issues caused by non-communicable diseases, health as a human right and health security, and the development of a standardized system of measurement for national health care quality.

Click here to read the full paper.

Post-Doctoral Training Opportunity: University of Alabama at Birmingham
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The University of Alabama at Birmingham is currently accepting applications for their Center for Exercise Medicine’s Interdisciplinary Training in Pathobiology and Rehabilitation Medicine program. The overarching goal of this training program is to develop future leaders in translational rehabilitation research who are specifically equipped to test and disseminate novel rehabilitative strategies that will alleviate functional impairment and compromised life quality in the face of chronic disease management. Exercise medicine is a major focus of this training program.

  • Doctorate in a basic or applied biomedical science (e.g., PhD) or clinical doctorate (e.g., MD, DO).
  • Interest in translational research ranging from mechanisms of disease pathobiology to rehabilitation strategies (e.g., exercise medicine, experimental therapeutics, device development).
  • No more than 2 years of postdoctoral training.
  • U.S. citizen or permanent resident.

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Exercise is Medicine® Partner Technogym Opens New Headquarters in Italy
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Italian President Giorgio Napolitano and former U.S. President Bill Clinton both gave remarks at the recent launch of Technogym’s new headquarters in Cesena, Italy. Research and development, manufacturing operations, and a large wellness center are now located at the new headquarters, which was designed with to reflect the principles of health and wellness. Learn more about the event and the world’s first wellness campus here.

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To find out how to feature your company in the ACSM News Digest and other advertising opportunities, Contact James DeBois at 469-420-2618

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Exercise and Science Headlines

Headlines include recent stories in the media on sports medicine and exercise science topics and do not reflect ACSM statements, views or endorsements. Headlines are meant to inform members on what the public is reading and hearing about the field.

Doctors Gather in Zurich to Discuss Youth Football Safety, Concussions
Indianapolis Star    Share    Share on FacebookTwitterShare on LinkedinE-mail article
American and international doctors will discuss the safest ages to play tackle football at the Consensus Conference on Concussion in Sport this week. More than 100 medical experts from around the world, including leading U.S. doctors Stanley Herring and Robert Cantu, will take part Thursday and Friday. More

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Applied Physiology, Nutrition, and Metabolism (an NRC Research Press journal) publishes high-impact, international research on exercise physiology, physical fitness, exercise rehabilitation and more. 12 issues/yr. MORE

Chasing Armstrong With Truth
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Web is full of outliers who are constantly posting about vast conspiracies, advanced by powerful interests and enabled by the mainstream media. The truth, they say, is out there in plain sight.

Every once in a while, the outliers are right. This is a story of how a group of people at the low end of bicycle racing used the Web and social media to take back custody of their sport from powerful dopers and liars and their enablers in the media.




Sports Medicine Bulletin
Sports Medicine Bulletin is a membership benefit of the American College of Sports Medicine. There is no commercial involvement in the development of content or in the editorial decision-making process for this weekly e-newsletter. The appearance of advertising in Sports Medicine Bulletin does not constitute ACSM endorsement of any product, service or company or of any claims made in such advertising. ACSM does not control where the advertisements appear or any coincidental alignment with content topic.

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