Policy Corner: New Focus for President's Council

Proponents of physical activity and exercise paid close attention June 23 as First Lady Michelle Obama presented the Administration’s long-awaited appointees to the President’s Council on Physical Fitness and Sports. In an event at a Washington, D.C. high school, Mrs. Obama also announced a new focus for the Council, now known as the President’s Council on Fitness, Sports and Nutrition.

As a White House news release explains, the change reflects the Administration’s emphasis on combating childhood obesity, embodied in the First Lady’s Let’s Move! initiative. Prior to the announcement, President Obama signed an executive order adding the phrase “and good nutrition” to language laying out the Council’s mandate. Answering to the secretary of Health and Human Services, the Council is to “develop and coordinate a national program to enhance physical activity, fitness, sports participation, and good nutrition.”

Shellie Pfohl, executive director of the Council, attended the announcement, as did three-time Olympian and former U.S. national champion gymnast Dominique Dawes. Dawes will co-chair the Council along with New Orleans Saints quarterback Drew Brees. Sixteen other members were announced, including celebrities such as Billie Jean King (tennis), Carl Edwards (NASCAR), Ted Bruschi (NFL) and Michelle Kwan (skating), among others. The appointment of chef Dan Barber signals the Council’s expanded emphasis. The Council is authorized for up to 25 members. Future appointments might include researchers, clinicians or educators who could clarify issues relating to energy balance reinforce the importance of physical activity in achieving and maintaining good health.

The American College of Sports Medicine is a science partner of the President’s Council. As part of that relationship, ACSM has recruited members to serve as state-level volunteer Demonstration Center Coordinators, helping to recognize model physical education classes and curricula.