ePrism
June. 30, 2010

Visit AGTA Pavilion at JA New York Summer Show
AGTA
AGTA again will host a pavilion of colored gemstone and cultured pearl suppliers at the JA New York Summer Show from July 25 to 27. AGTA exhibitors have had a presence at the JA Show for more than 20 years. The AGTA Colored Gemstone and Cultured Pearl Pavilion provides buyers with the opportunity to purchase a wide variety of gemstones and pearls from the most respected dealers in the industry. Buyers can also shop with confidence knowing that all of their transactions with AGTA members are backed by the AGTA Code of Ethics.More

Editors feast on color at JIC trend preview
National Jeweler
From Christine Brandt's amazonite ring on hand-carved olive wood to Jewelmer's dramatic golden South Sea pearl necklace, many of the standout styles splayed out for editors at Jewelry Information Center's 2011 trend preview luncheon were of the colored gemstone variety. Held at Vermilion restaurant in New York on June 23, the event featured nearly 100 pieces of jewelry from jewelry designers hailing from across the United States.More

4 ways to measure social media, its impact on your brand
Social Media Examiner
Do you know how social media is helping your business? Want to find out how Twitter, Facebook and other sites are affecting your brand awareness? The good news is social media finally has made it to the grand stage of "accountability" — a place where there are lots of people who want to measure it. The bad news is there isn't a single clear-cut answer. However, with a few simple steps, you can build a measurement strategy that accomplishes your goals.More

Research: April US jewelry sales show solid gains
IDEX
The continuing recovery in the American economy is driving solid sales gains for U.S. jewelers. Sales for both specialty jewelers and other merchants selling jewelry rose by about 7 percent during April 2010, based on the latest data just released from the U.S. Department of Commerce. There were three significant drivers of demand in April, which we have dubbed "The 3 B's": bridal, beads and barter (buying gold). Further, retail jewelers report that sales of fashion goods have shown improvement.More

What jewels are hot for fall 2010?
The Deleuse Jewelers Blog
Jewelry to compliment your fall fashion should be subtle, simple and elegant — remembrance of the classic 1960s with a bit of '70s boldness. Necklaces, bracelets and rings with large single stones, whether set alone or in large clusters in complimentary earth-tone colors are the fresh new look in jewels. Faceted or cabochon-cut gems in mixed combinations of colors such as topaz, beige, shades of browns, greens and blush pinks in a soft rose gold set the tone for fall 2010.More

Argyle pink diamond tiara makes sparkling appearance at London fair
Antwerp Facets
Rio Tinto's rare Argyle pink diamonds made a royal debut at the Masterpieces London Fair, a unique showcase of some of the most desirable objects on earth. The one-of-a-kind Argyle pink diamond tiara, displayed by jeweler Asprey, features 178 Argyle pink diamonds and showcases the beautiful appeal of the rarest diamonds in the world. The Argyle pink diamond tiara is on display at the Asprey showcase at Masterpiece London from June 24 to 29, along with other rare Argyle pink diamonds and pink diamond jewelery.More

Kimberley Process diamond meeting ends without consensus on Zimbabwe
www.DiamondNe.ws
The lack of consensus among Kimberley Process certification scheme members over whether Zimbabwe can resume diamond exports from the troubled Marange area was welcomed by the KP civil society coalition June 26 as the "least bad" outcome. The scheme's annual meeting in Tel Aviv broke up without agreement after through-the-night talks. The Marange diamond fields have been plagued with violence in recent years.More



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Black diamonds
Color-n-Ice
Every diamond has a story to tell. Some diamonds claim a paper trail that spans centuries through wars and royal romances. Other diamonds leave clues to their earlier whereabouts by inclusions found deep within through the scrutiny of high-powered microscopes.More



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Marketing to moms on Twitter? Make them laugh
Social Times
A new study says that a majority of moms like to see humor in businesses' tweets. Further, what moms want most from businesses' tweets are links to interesting articles/news followed by links to sales or special offers on their websites and links to downloadable coupons/discounts. Analyzing data collected from 533 moms in April, Lucid Marketing and Lisa Finn find 52 percent of moms use Twitter to keep up with businesses they like or find out about new products. In open-ended responses describing what they like about the businesses they follow, moms say they like tweets with personality and companies that interact with them on Twitter.More