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AGS Delivers Cutting-Edge Programs for Conclave
GIA Classes Deliver a Gemological Hands-on Revolution

The American Gem Society (AGS) knew that with a theme of "[R]evolution" for the 2010 Conclave, they were implying a promise of cutting-edge programs. With the announcement of new GIA Lab classes and lectures, they are delivering on that promise.

AGS Conclave is offering seven hours of hands-on GIA Lab classes and three lectures designed to not only further enrich the gemological and business skills of the AGS membership, but to provide practical tools that can help revolutionize their business.

"This is a great opportunity not to be found at any trade show," said Ruth Batson, CEO and Executive Director of AGS. "Our Conclave attendees have access to these GIA classes at no additional cost. This is the value of a revolution: a GIA gemological hands-on experience!"

Three classes will focus on the different treatment processes used in gemology. In Identifying Diamond Treatments, participants will be taught how to identify the most important commercial diamond treatments using a standard gemological microscope and sample diamonds. In Emeralds and Other Gemstone Treatments, participants will learn to detect important treatment processes including fillers, dyes, and coatings. Students taking Identifying Rubies and Sapphires will learn how to distinguish between the different kinds of treated and untreated sapphires, as well as how to separate natural from synthetic rubies and sapphires. Andrew Lucas, C.G. and GIA's Course Development's Product Manager of Gemology will teach all three of the classes. Previous gemological experience is recommended, and registration is limited.

In the Certified Gemologist's Clinic, participants will put their gem identification skills to the test as they explore the microscopically beautiful and often complex world of inclusions while gaining a deeper appreciation of the connection between nature, gemology, and the microworld of the gems. John Koivula, C.G., Chief Gemologist at GIA, will teach the clinic; registration is required and class size is limited.

Robert Weldon, Manager, Photography & Visual Communications at GIA will give two lectures designed to help AGS members sell more jewelry. In Making Your Gem and Jewelry Photography a Magnificent Snap, Weldon will show attendees how to use digital photography to dazzle and inform customers. A Photo Safari to Colored Gems Around the World will give attendees a competitive edge by helping them experience gem sources from around the globe---and will give them a photo tour of the geography, animals and people of the various regions.

Boston: The Birthplace of the American Round Brilliant, a lecture given by Al Gilbertson, G.G. and a valued member of GIA's Research Department, tells the unique story of how diamonds evolved into the modern round brilliant. The session gives context to the world's most popular cut diamond, allowing participants to add some history and romance to their sales presentations.

"Our members come to Conclave to network with their peers, and to supplement and enhance their knowledge and skills of the jewelry industry and gemology," said Mr. Batson. "We know that these are tough economic times, and we want to exceed our members' expectations. These hands-on classes and lectures provide additional value by giving them practical experience that they can use to help them sell more jewelry."

To view the complete 2010 Conclave registration catalogue for session information and bios of class leaders and lecturers, visit:

The American Gem Society Conclave will be held April 21-24 at the Westin Copley Place in Boston. For additional information about Conclave, please contact Jennifer Dennis at 866.805.6500 x1031.

The American Gem Society, founded in 1934 by Robert M. Shipley, is a not-for-profit trade association dedicated to proven ethics, knowledge, and consumer protection within the jewelry industry. The American Gem Society is an international professional organization awarding credentials for its members, who are held to the highest ethical and professional standards in the industry and must pass annual recertification examinations to maintain their titles. Less than five percent of jewelers in the country have met the exacting requirements necessary for membership.

For more information regarding the American Gem Society, please call 866.805.6500, or visit their Web site at


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