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On the wire:
Voice for America's sailors joins Coalition to protect benefits
The premiere advocate organization for the Navy has added its voice to help promote and protect commissary and exchange benefits for our troops, veterans, and their families. The Coalition to Save Our Military Shopping Benefits announced today that the Association of the United States Navy has been "piped aboard" the Coalition as a Valued Associate member.
AUSN joins the growing number of Save Our Benefit Valued Associates concerned by ongoing threats to commissary and exchange benefits. In the past year alone, military resale was the target of five major attempts to undermine this "quality of life" benefit which saves military patrons $4.5 billion annually and contributes billions of dollars to the military communities they serve. In addition, due to budget cuts and sequestration triggering, commissaries are now operating under a hiring freeze and may face possible furloughs and Monday closures. Since commissaries and exchanges are the largest employers of military families in the world and the leading employer of veterans in the nation, this further impacts the military community.
"On behalf of the Association of the United States Navy, we are proud to join the Coalition to Save our Military Shopping Benefits," says Anthony Wallis, Director of Legislation for AUSN. "Commissaries and exchanges provide financial stability for our Sailors and their families. A deployed Sailor knows that while overseas the family that he or she has left behind has a facility that is accessible, affordable and dependable," says AUSN Deputy Executive Director, CMDCM Jerry Featherstone, U.S. Navy (ret). "We look forward to working with the Coalition to ensure that during these fiscally constrained times our service members and families maintain the reliability they've come to count on with military commissaries and exchanges," concluded Wallis.
"We are honored to welcome AUSN to the Coalition and we encourage all Sailors and their families to join our efforts," said Patrick Nixon, President of The Coalition to Save Our Military Shopping Benefits. "With budget cutters in and outside of Congress continuing to overlook the fact that military resale is part of the solution to curbing defense spending not part of the problem, it will take all of us to protect this vital benefit," added Nixon.
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Millions of veterans, service members and their families rely on commissaries and exchanges to stretch their household budgets. An average military family of four can save $7,000 a year. In remote and overseas locations, it is often the only affordable shopping opportunity available. In metropolitan areas, where prices are consistently higher, commissaries and exchanges help keep prices affordable. For some junior enlisted military families and fixed income retirees, savings are the difference between making ends meet and filing for public assistance.
AUSN advocates for the needs of the Active Duty Navy, Navy Reserve and Veterans. Formerly known as the Naval Reserve Association, which traces its roots back to 1954, AUSN was established in 2009 to expand its focus on the entire Navy. AUSN works for not only their members, but the Navy and Veteran community overall by promoting the Department of the Navy's interests, encouraging professional development of officers, and enlisted and educating the public and political bodies regarding the Nation's welfare and security.
Service members and their families, veterans, concerned citizens and organizations who wish to join The Coalition to Save Our Military Shopping Benefits or to learn more, please visit www.SaveOurBenefit.org.
More reductions on the horizon:
Hagel warns of 'deeper' cuts in Pentagon budget
Read the Full Story
The Washington Post via The Journal Gazette, Craig Whitlock
Defense Secretary Chuck Hagel recently told the Pentagon to brace for further cuts in defense spending and said the military needs to make fundamental changes in the way it operates to cope with new fiscal realities.
Pentagon's budget fears fall on media's deaf ears
Read the Full Story
The Washington Times, Rowan Scarborough
The Pentagon's intense public relations campaign is designed to sell Congress and the public on how the first year of "sequester" budget cuts is leaving the U.S. military unable to train or deploy overseas. But there have been signs in recent weeks of a backlash from the Washington press corps. Still, Pentagon overspending has become a hot topic for reporters, analysts say. "The press corps finally realized that the 'back office' is the problem," said Gordon Adams, a White House budget official in the Clinton administration. The "back office" consists of the myriad infrastructures that make up the military's "tail" to support war fighters, or the "tooth."
In act of solidarity, top Pentagon officials will return a share of salaries
Read the Full Story
The New York Times, Thom Shanker
In an unusual act of solidarity with the Pentagon's civilian workforce, Defense Secretary Chuck Hagel and the department's deputy secretary, Ashton B. Carter, will return a share of their salaries to the federal Treasury for the same number of days that employees are docked because of furloughs.
Patrick B. Nixon
President, American Logistics Association
In partnership with more than 200 Brands having distribution in the Commissaries and Exchange Stores, The MyMilitarySavings.com Distribution Network has developed and introduced a highly targeted, state of the art shopping list program for our Military Families. For a Demo of the “My Shopping List” Program and or more information on reaching the more than 1 million Authorized Shoppers now participating, please visit MyMilitarySavings.com, email to email@example.com or call 619.522.2957.
Obama to take pay cut to draw attention to plight of federal workers facing furloughs
The Washington Post
President Barack Obama plans to give up 5 percent of his salary this year to draw attention to the financial sacrifice of more than 1 million federal employees who will be furloughed by automatic spending cuts starting in less than three weeks, the White House recently said.
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Contact: Military Media Inc. 845-454-7900.
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Hagel warns of big squeeze at the Pentagon
The New York Times
Ending his first month as defense secretary, Chuck Hagel invited six young enlisted personnel for lunch in his private Pentagon office. Without military or civilian aides, Hagel himself took extensive notes as the sergeants and petty officers poured out their concerns about pay, benefits, training and sexual assault — issues that would decide whether they make the military a way of life or just a way station in life.
US ups its show of force in Korea
The Wall Street Journal
The U.S. recently flew F-22 stealth fighter jets to South Korea for joint exercises, a further demonstration of advanced military capabilities meant to deter provocations from Pyongyang.
Exiting the budget 'fog'
Navy Times via The Association of Naval Aviation
Nixing overhauls. Ships in limbo. Aircrews bracing for a slowdown. Even the possibility, at one point, that two carrier strike groups would be stuck on cruise — indefinitely. "We have reconciled that," Chief of Naval Operations Adm. Jon Greenert said of the last possibility, one of the many drastic measures considered during the months-long budget crisis that the Navy only began to emerge from in late March, when lawmakers passed a spending bill. But the service, still short billions of dollars, will not be able to fully restore all of its accounts; it will fall to the CNO and other top leaders to decide things such as which ships will deploy and which will be repaired — choices certain to ripple beyond the next six months.
Kaine to introduce bill aimed at easing veterans' transition into civilian jobs
The Washington Post
Sen. Timothy M. Kaine says he will file his first bill as soon as next week, aimed at helping veterans looking for civilian jobs to get professional credit for their military expertise.
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North Korea drives US to speed up Asia plans
USA Today via Current Mil-Tech News
North Korea's increased belligerence is prompting the Pentagon to accelerate its expanded military presence in Asia and the Pacific, a shift underway for the past year to counter China's growing power in the region.
Missed last week's issue? See which articles your colleagues read most.
Santoni's launches grocery shuttle service
On Monday, April 1, owners of Baltimore-based Santoni's Supermarket will launch East Baltimore's first-ever "Grocery Store Shuttle Service," dedicated to providing free transportation for residents in communities with low-vehicle ownership and little access to healthy foods.
With top lines drooping, firms reach for vitamins
The Wall Street Journal
Like a lot of aging Americans, consumer products and drug companies are hoping vitamins will give them an energy boost. Supplements appeal because they can tap into the desire for health remedies and claim high prices, without the hassle of tough U.S. regulatory oversight. Sales of vitamins, minerals and supplements totaled nearly $23 billion in the U.S. last year, according to Euromonitor International, and are growing at a 5-7 percent annual clip.
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Procure desk calculators
Federal Business Opportunities
Anticipated issue date: April 10, 2013. This solicitation is being issued as 100 percent total set-aside for service disabled veteran-owned small businesses for desktop calculators to be delivered to Defense Commissary Agency commissaries in the continental United States. The Request for Proposal will be posted on Fed BizOpps at www.fedbizopps.gov.
Wal-Mart strains to keep aisles stocked fresh
The New York Times
Michelle Obama visited a Wal-Mart in February to extol the fresh, healthy food in the company's grocery aisles. But Wal-Mart, Obama's corporate partner in a campaign to make food healthier and more affordable, has been running into problems with food that is not so fresh.
Grocery stores use smartphone deals to spur sales
The Christian Science Monitor
It's a commonly held belief amongst grocery store chains that the further a shopper walks into a store, the more likely it is that he or she will spend more money. But as it turns out, most shoppers actually end up covering less than half the area of an average grocery store, which equates to approximately 1,400 feet (or one-fifth of a mile, for you fitness buffs). So even though you may feel as if you're pushing your cart down aisles for hours, stores actually still aim to get us to walk around even more — and our own smartphones may be helping them accomplish this end.
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Frozen entrees give microwaves a cold shoulder
The Wall Street Journal
This should be the frozen entree's finest hour. As more Americans work longer hours, families are starved for convenient and satisfying options at dinnertime. And with growing awareness not only of what they are eating but also how much it costs, more families are looking for these options at home. Yet supermarket sales of frozen dinners have shown no growth in recent years.
Door to Door Organics delivers fresh prepared meals
The Gourmet Retailer
Door to Door Organics, the Louisville, Colo.-based online-only natural and organic foods retailer with delivery into nine states, added fresh prepared meals to its Kansas City menu beginning March 15. Other Door to Door Organics locations, based in Colorado, Illinois, Michigan (including delivery into Ohio), and Pennsylvania (including delivery into New Jersey and Delaware), will add fresh prepared meals to their offerings over the next six to 12 months.
More children influencing in-home breakfast occasions
Children are eating 43 more meals at home each year than they did a decade ago, and maintain influence over some but not all in-home eating occasions, finds new food market research by The NPD Group. A recently released report, NPD's "Generation Mom: How Moms Provide and Kids Influence Consumption Patterns in the Home," finds that 31 percent of children influence what they eat for breakfast but few (3 percent) control what they eat for dinner.
Grocery store RDs offer money-saving tips
U.S. News & World Report
We've all been there. Fueled by a New Year's resolution or inspired by the upcoming bikini season, we load our grocery cart up with fresh fruits, vegetables and whole grains, only to take it all home and throw the bulk of it away days later as it turns limp and stale in our kitchen. Is it any wonder that the most common misperception about healthy eating is that it costs too much? The following are some money-saving grocery shopping tips straight from the experts — registered dietitians who work for grocery store chains.
Commissary Web Posts
The following commissary items were posted to the ALA Website as of 10 a.m., April 4, 2013.
DP #11, Far East Quantities.
May Mix and Match Sale (Case Lot), Update #1.
NOTICES TO TRADE
Performance Measures – Items & New Items, 16-31 Mar 13.
FY 13, February 13 Sales Data.
Adds/Changes/Deletes for Week 13-14.
Guard & Reserve On-Site Sale Schedule updates.
SAVE THE DATES
April 24, 2013: ALA/DeCA Customer Appreciation Golf Tournament, Fort Lee, Va.
Registration open - April 25 – 26, 2013: ALA Commissary Roundtable, Marriott Hotel, Richmond, Va.
June 18, 2013: ALA Congressional Caucus, Washington, D.C.
Sept. 30 – Oct. 2, 2013: 66th ALA National Convention, Hyatt Regency, New Orleans, La.
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Federal employees respond as sequester takes toll
By Maurice Leach
With the arrival of April 1, the across-the-board automatic spending cuts known as the sequester are still on schedule to go into effect. The $1.2 trillion in cuts authorized under the Budget Control Act negotiated by President Barack Obama and Congress were signed into law in August 2011.
Service workers at base at risk of cut hours, layoffs
Hundreds of civilian employees at Wright-Patterson Air Force Base dubbed "non-appropriated funded" workers are exempt from furloughs that could affect 13,000 other civilian employees on the base, but they may not be safe from a reduction in work hours or layoffs, one supervisor said.
Commissaries change furlough days to Mondays
Marine Corps Times
Commissaries will close on Mondays if furloughs are required for DoD civilian employees because of sequestration, according to an agreement negotiated between commissary officials and an employees' union, the American Federation of Government Employees Council 172, obtained by Military Times.
MEMBER COMPANY ANNOUNCEMENTS
Congratulations Newcorp and their returning veterans!
We share this in huddle this morning with the Crestview Leadership team ... thought we would share with you as well.
Robert, a DTV employee, was called to active duty (Army) Feb. 6, 2012. Robert traveled to overseas where he served our country for 12-plus months.
Upon his return to the United States, Robert notified NEW that he wanted to return to his former job and we were happy to respond that his job was waiting on him. Robert explained to HR that many service personnel who have returned from active duty have found out that their jobs were not available for them to return to.
The military, in appreciation for NEW's commitment to military personnel has presented us a "Coin of Appreciation." Robert is very happy to be home and a part of the NEW team!
Melisa (Missy) Dalrymple
Human Resources Manager
Amazon's head of mobile interfaces
MIT Technology Review
Sam Hall doesn't just eat his own dog food, as the Silicon Valley saying goes. He also orders it on his mobile phone. As vice president of mobile shopping at the world's largest online retailer, Hall is in charge of making sure it's easy, and very fast, to shop on Amazon using its apps and mobile websites. His mantra is that people should go from "wanting to buying in 30 seconds," and Hall is a compulsive tester of the process, using his phone to buy basketball hoops, dental floss, shampoo and even a gorilla costume for Halloween.
3 retail trends you have to know in 2013
Five short years ago, brick-and-mortar stores were pumping away quite solidly. Sure, they were feeling some of the changes that e-commerce and a little mobile shopping brought on, but it was hardly the explosion that we are seeing today. The following article takes a look at three trends retailers should be aware of, along with the key takeaways to help them keep their heads above water.
As Amazon gets physical, Wal-Mart goes digital
The Wall Street Journal
Wal-Mart Stores Inc. recently said it will install lockers in some of its stores, fulfill online orders from its store shelves, and launch a new in-store mobile app as the retailer tries to marry its digital and physical assets and count on its network of 4,000 stores to help it compete with rival Amazon.
McDonald's caters to job-seekers on the go
The Wall Street Journal
Job-seekers are growing comfortable looking for and applying to jobs on their mobile phones, but employers aren't keeping up with the trend. Just 3 percent of Fortune 500 companies offer a way for people to apply for jobs from a smartphone. These companies may be missing out on good job candidates as more people around the world use their phones for everything from paying bills to pursuing a career, said Mahe Bayireddy, CEO of iMomentous.
CVS/pharmacy's new iPad App features 3-D virtual store, digital pharmacy experience
Drug Store News
CVS/pharmacy has launched a first-of-its-kind interactive app, delivering a virtual 3-D digital drug store experience for customers using Apple iPads. With the new CVS iPad app, customers can explore a virtual 3-D CVS/pharmacy and access services from the pharmacy, ExtraCare, photo center and MinuteClinic, as well as browse departments to shop.
J.C. Penney revives 'mark-up to mark-down' tactic to boost sales
J.C. Penney Co Inc said it had resumed a marketing strategy of raising prices and then discounting them on its own brands in a move to protect profit margins and win back the bargain-conscious shoppers it lost last year.
Military shopping gets some private-sector upgrades
The Dallas Morning News
The first civilian to run the military's $10 billion-a-year retail business has his work cut out for him. The CEO of the Dallas-based Army & Air Force Exchange Service, Tom Shull, is the first retailer to hold the post, which had been a two-year officer assignment for 117 years. Shull, 61, joined AAFES in June under a 2011 Defense Department "efficiency initiatives" program, and his tenure doesn't have a time limit. "We've got to better understand the dynamics of our competitors and provide better value," said Shull.
Sears promises big push in e-commerce
The Wall Street Journal
Sears Holdings Corp., already one of the largest online retailers in North America, is aiming even higher, this week rolling out a new program where it will ship merchandise supplied by other online retailers. The fulfillment service is meant to build fees and draw more sellers to Sears.com Marketplace, which already provides a forum for online merchants to connect with buyers. It also shows Sears wants to better compete against bigger online guns like Amazon.com Inc., which already offers a similar service.
Wal-Mart to open concept store at Arizona State University
Phoenix Business Journal
Big-box retail king Wal-Mart is bringing a new small concept store to Arizona State University's Tempe campus. The ASU Wal-Mart store will open in May and include a pharmacy, check-cashing and bill pay services, convenience foods and other merchandise that geared towards college students and ASU faculty, said Wal-Mart communications director Delia Garcia.
Oscar fashions stage a mall-store sequel at chains such as Sears, Forever 21
A month after all the office pools, breathless acceptance speeches and star-studded post-show parties, the Oscar telecast is rapidly becoming a fading memory. Nonetheless, the looks from the red carpet are entering their second act: Be they prom frocks inspired by the strapless Dior dress donned by Jennifer Lawrence, accessories that draw from Halle Berry's metallic Versace gown or spring tops in the myriad blush tones and creams seen on the parade of stars, mass market versions of Oscar couture are turning up in America’s malls at chains from Sears to Forever 21.
Understanding the stages of retail
Harvard Business Review
Consumers do not just wake up and make a purchase. The purchase process is staged. First, consumers recognize a need, then they search for information about products that might solve that need, they create a consideration set, and finally make a choice. That the purchase process is multi-staged is something we've known for years, but in this new age of radical change in retailing and hyper global competition, it is easy to forget the basics.
The 2013 Global Retail Supply Chain Summit
National Retail Federation
The Global Supply Chain Summit is hosted by the National Retail Federation, the world's largest retail trade association. The summit is an exclusive gathering focused on creating a collaborative atmosphere that promotes learning, networking and idea sharing among senior level executives and their key supply chain partners. Make powerful connections and leave with innovative ideas. Click here to register.
'The Transportation Path Forward'
National retail Federation
The Administration is putting a priority on infrastructure, including the supply chain. Department of Transportation Deputy Secretary John Porcari will address the Administration's key initiatives including the implementation of freight related initiatives under MAP-21, the next highway bill and other key initiatives impacting retail supply chains. Click here to register for the 2013 Global Supply Chain Summit.
DG to surpass 11,000 stores in 2013
Fourth quarter same store sales increased 3 percent at Dollar General as the company capped of another record year and indicated it would open 635 stores this year.
Esurance to market coverage at select Wal-Mart stores
Online car-insurance retailer Esurance launched a pilot program on March 22 to market coverage within 150 Illinois Wal-Mart stores. Esurance, which Allstate Corp. bought for $1 billion in 2011, is setting up unmanned kiosks at which shoppers in the world's biggest retailer may pick up a savings card to buy coverage. Customers may then use a code on the card to get a discount on car insurance.
Economy: Consumers will keep spending as US hurdles fade
American consumers, who kept shopping through rising fuel costs and delayed tax refunds, will probably continue buoying the world's largest economy as these hurdles dissipate. Employment gains, the drop in energy costs, rising stock prices and reduced debt mean households have the wherewithal to overcome a payroll-tax increase that took an additional 2 percent out of take-home pay this year.
The best sales associate for a retail brand? Educated ... not trained
You have to start with selecting people who have certain personality traits. Our absorption with social media these days is often a cop-out in one respect. Something far more fundamental is involved: Do sales associates genuinely like people? Do they want to know about people? Are they thoughtfully interested in how their customers behave as people?
Wal-Mart may use customers to deliver packages to online buyers
San Jose Mercury News
Wal-Mart is considering a radical plan to have store customers deliver packages to online buyers, a new twist on speedier delivery services that the company hopes will enable it to better compete with Amazon.com. Tapping customers to deliver goods would put the world's largest retailer squarely in middle of a new phenomenon sometimes known as "crowd-sourcing," or the "sharing economy."
Nordstrom woos young women with lower prices
The Seattle Times
For young women in a wired world, a mobile device is as much a fashion statement as the clothes they wear. Even if money's tight, many will find room in their budgets for a smartphone and tablet and make the most of old clothes. That's a challenge for Nordstrom, which now hopes to attract 20- and 30-somethings with more trendy, moderately priced clothing that better suits their spending habits.
OfficeMax tries new format targeting small businesses in Milwaukee
Milwaukee Journal Sentinel
The future of retailer OfficeMax may be taking shape in a single store in downtown Milwaukee. The Naperville, Ill.-based office supply chain says it has refashioned its existing outlet in The Shops of Grand Avenue into a new format that is smaller in size but bigger on services it can offer to its key customers small-business owners.
Prolonged winter puts retail sales in deep freeze
Abnormally cold weather curbs consumer demand for spring goods and apparel, but some companies, including drug chains and dollar stores, are benefiting from the spring's delay. "Right now, March is trending the coldest since 1996 in the U.S. It's also the snowiest March since 2002," said Evan Gold, senior vice president of client services at Planalytics, a company that analyzes how weather affects consumer demand.
As teens abandon malls, trendy retailers suffer
Crain's New York Business
Winter's grip on the Northeast is causing more than grumbles from fed-up New Yorkers. It's one more blow to teen retailers that had hoped early-spring shoppers would revive struggling sales. "No one is going out and buying shorts and dresses and lightweight spring product right now, and that's a challenge when the floors are all merchandise for spring," said Stephanie Wissink, a retail analyst at Piper Jaffray.
How Sears got into the data-services game
Would you hire Sears to manage your data strategy? The troubled retailer known for brands like Kenmore and Craftsman is promoting a business-to-business brand called MetaScale that does just that.
Wal-Mart offers gasoline discount to woo shoppers
Wal-Mart is cutting gasoline prices by up to 15 cents a gallon for drivers in 21 U.S. states who pay with its cards in an attempt to woo shoppers grappling with high prices at the pump. The discount will be 15 cents a gallon for customers paying with a Wal-Mart MoneyCard or credit card from April 1 through July 7, and 10 cents a gallon for those using a Wal-Mart gift card, Wal-Mart Stores Inc said in a recent statement.
American Greetings agrees to go private
American Greetings Corp., which sells digital greeting cards and related products online, recently announced it has reached a deal to be taken private by a buyout group owned by the Weiss family, which dominates top management of the company. The deal is valued at $878 million, including the e-retailer's debt obligations.
J.C. Penney's home revamp is make or break for CEO Johnson
It's crunch time for J.C. Penney Co Inc Chief Executive Ron Johnson. The struggling department store chain is poised to open the first of its new home goods boutiques on April 5, a launch that Johnson himself has called "pivotal" to his efforts to revive Penney.
Will dollar stores rule the retail world?
Recently, Dollar General, the U.S.'s largest dollar-store chain, posted better-than-expected profits, helping boost the company's stock, which is up 15 percent year to date. And Dollar General isn't the only dollar chain to have had success in recent years. Competitors Dollar Tree and Family Dollar have also experienced significant growth in revenue since the 2008 recession.
Best Buy and Target end Geek Squad experiment
The Geek Chic experiment has come to an end. Best Buy Co. Inc. and Target Corp. recently confirmed they agreed to end a partnership that stationed Geek Squad agents at Target stores in Denver and Minneapolis. For Best Buy, the decision was not entirely surprising. Since CEO Hubert Joly joined the company in September, the Richfield-based consumer electronics retailer has refocused the company's attention on fixing store operations, which accounts for most of its $51 billion in annual sales.
Retailers track employee thefts in vast databases
The New York Times
Facing a wave of employee theft, retailers across the country have helped amass vast databases of workers accused of stealing and are using that information to keep employees from working again in the industry.
Survey predicts busiest summer hiring season in years
This year's summer hiring season is expected to be busier than it has been in recent years, according to the sixth annual summer jobs survey commissioned by Snagajob, an hourly employment network. The number of hiring managers planning to hire more summer staff this year is up 10 points from last year (19 percent up from 9 percent), and wages are at their highest level since the survey's inception.
Why you should focus on reverse logistics
By Archita Datta Majumdar
Though it's not a new concept, the importance of reverse logistics is being more keenly felt in the last decade. Fluctuating economies and stiff global competition have made profit margins change while demanding more of service and quality than ever before. In such situations, dealing with returned, recycled and damaged goods is an entire area of business by itself. It can no longer be dealt as an afterthought by the sales, merchandising or procurement teams to match their monthly figures.
Industry Pulse: Do you have a reverse logistics team in place?
57 percent of consumers rely on product videos
If your brand doesn't produce product videos, start now. Consumers are watching them, viewing them, and making purchase decisions on e-commerce sites because of product videos. About 57 percent of consumers said that product videos make them more confident in a purchase and less likely to return an item, up from 52 percent a year ago, according to a white paper from e-commerce services company Invodo.
Wal-Mart is allegedly considering customer-to-customer delivery service
Reuters via Fast Company
Wal-Mart, king of big-box and the world's largest retailer by revenue, is considering a new delivery plan that would have in-store customers deliver packages to online buyers, Reuters reports. In exchange, the customers making deliveries would receive a discount off their shopping bills.
Loyalty requires satisfaction with all channels
"Omnichannel" is the latest retail buzzword, signifying merchants' attempts to satisfy consumers however they choose to shop. Customers are coming at merchants from all sides in today's mobile-fueled world and retailers have to be prepared to meet customers' needs anytime, anywhere.
4 ways to get customers to open your emails
If you want to be a successful email marketer, it's essential that subscribers open your messages. After all, if your audience isn't opening your emails, it's impossible for them to take action, such as clicking through to your website or making a purchase. But how do you keep them opening your emails on a regular basis? There are four primary ways: solve a problem; save them money; make them smarter; or entertain them.
The convenience of co-branding
Convenience Store Decisions
Retailers large and small are wise to vie for a piece of the foodservice pie if they want their business to grow amid changing margins in core areas of business from fuel to tobacco. But running a successful food program can be a daunting task, especially if your expertise does not reside in the foodservice arena. That's why many chains are turning to co-branded options, partnering with a program they run inside their stores using their own employees, but backed by larger national or regional advertising programs and first rate training and market research.
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Save the dates:
April 24, 2013: ALA/DeCA Customer Appreciation Golf Tournament, Fort Lee, Va.
April 25 – 26, 2013: ALA Commissary Roundtable, Marriott Hotel, Richmond, Va.
June 24, 2013: NY Chapter Golf event at West Point - To benefit the Military Commander's Scholarship Fund.
Aug. 19 – 22, 2013: 2013 Hawaii Trade and Food Show, Honolulu, Hawaii
Sept. 30 – Oct. 2, 2013: 66th Annual Convention, Hyatt Regency, New Orleans, La.
Dec. 5, 2013: ALA NY Chapter Annual Holiday Luncheon, New York City.
Go to: www.ALA-National.org, sign in and CHECK OUT the information.
Army creates access card for Gold Star families
The U.S. Army Installation Management Command recently implemented a program to ensure Family members of Fallen Soldiers have easier access to Army installations. On March 14, Army installations began issuing a standardized Gold Star Installation Access Card to parents and siblings of deceased active duty Soldiers to allow unescorted access to the installation, so they are able to receive services and support.
America pays tribute to spouses, family members of fallen military
America will pay respect April 5 to the spouses and families of fallen members of the U.S. Armed Forces. A resolution to designate Gold Star Wives Day was approved March 20 by the U.S. Senate in recognition of the sacrifices made by these spouses and family members.
ACAP equips soldiers to find civilian jobs
As Fort Sill's Army Career and Alumni Program entered the second week of evaluating the pilot curriculum of the Transition Assistance Program, they had a special visitor the program's top director. Walter Herd serves as Director of the Army Transition Office, which is part of the Human Resources Command at Fort Knox, Ky. Herd's program has developed new resources for the enhanced TAP pilot, which revised the 22-year old program in response to President Barack Obama's executive order issued Dec. 29 of last year mandating that Soldiers who are transitioning out of the Army begin the pre-separation counseling at least 12 months prior to their separation date.
Are you a wounded warrior transitioning to civilian employment? IMCOM wants YOU!
There are vacant positions throughout the U.S. Army Installation Management Command which need to be filled so IMCOM can provide world-class customer service and deliver programs and services to soldiers, civilians and families. Throughout the command, about 40 percent of civilian employees have served in uniform. Use the following resources and join the team today!
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