ASA Insights
Dec. 10, 2015

WaterSense™ Authorization Passes House
American Supply Association
One of ASA's key priorities, authorizing the federal water conservation and labeling program known as WaterSense passed a major hurdle in the waning days of 2015. The legislation, included as a bipartisan amendment to H.R. 8 the North American Energy Security and Infrastructure Act of 2015, would authorize or codify the voluntary WaterSense program at EPA. It specifies the categories of products that are eligible for WaterSense listing and also the guidelines for developing criteria and reviewing standards. With this authorization, Congress could exercise its oversight role of this valuable program and gain more permanence.More

Metal Thefts Trend Downwards
ASA Materials Market Digest©
Looking for a silver lining in the cloud of depressed metal prices? The National Insurance Crime Bureau (NICB) reported that, continuing a recent trend, insured metal theft claims in 2014 were down 8.0% from 2012 levels. In 2012, a total of 13,731 metal theft claims were processed. The number dropped to 13,632 in 2013 and decreased again in 2014 to 12,630. During this three-year period, 39,993 insurance claims for the theft of copper, bronze, brass or aluminum were handled, of which 38,985 claims (98.0%) involved copper. Log in to MY ASA for the December installment of ASA's Materials Market Digest©.More

Talks Stall as Shutdown Deadline Nears
Facing a government shutdown at the end of the week, GOP and Democratic leaders have made little progress on finalizing a massive omnibus spending package they had hoped to introduce by Monday. While senior Republicans are confident they will reach an agreement on the yearlong funding measure at some point, it appears increasingly likely that no deal will be in place by the Friday Dec. 11 deadline, meaning a short-term spending bill will have to be enacted in order to avoid a repeat of the 2013 shutdown. More

What is Your Showroom Missing?
American Supply Association
You know how to attract residential and commercial customers to your showroom - but what about the designer? What makes a showroom attractive to a designer, and how do you make the connection that YOUR showroom is the right fit for their needs? Join your industry colleagues during this special event being held during KBIS. This powerful panel of industry experts consists of fellow wholesaler-distributors, manufacturers and designers who will discuss how they drive business into their showrooms. Hear how thinking outside the box with creative marketing and other observations will yield great results in the long run. This breakfast event takes place Wednesday, January 20, in Las Vegas from 7:00 – 10:00am. REGISTER NOWMore

Read the Latest from Morris Beschloss on USA Today
American Supply Association
This week's news: Has 'Climatology' Undercut US Employment Levels? (USA Today)

Want to read more from Beschloss? Click here to go to USA Today for a full archive of past articles.More

5 Tips For Killing 'Feardom' to Unleash Your Employees' Brilliance
Thirteen years ago, I almost left Widen, the digital media solutions company I lead today. At the time, I sold and marketed printing services, and another company invited me to run its marketing program with what appeared to be full autonomy. I accepted the job, eager to start the next chapter in my career. But then I had a change of heart and stayed at Widen. Why?

Want help developing your own training program? Go to ASA-U Advisory Service today for more information.More

What Separates the Best Customers from the Merely Satisfied
Harvard Business Review
Brands put billions into boosting awareness, satisfaction and loyalty, but they often overlook the most powerful driver of customer value: emotional connection. Research involving hundreds of brands across dozens of categories shows that consumers who are emotionally connected with a brand are anywhere from 25 to 100% more valuable in terms of revenue and profitability than those who are "merely" highly satisfied with it.More

Gene Marks: The 19 Most Influential People in DC Who Can Affect Your Small Business
The Washington Post
If you're a small-business owner like I am, much of what you do is affected by policies that come out of Washington. Of course, there are plenty of powerful people and organizations that aren't located in D.C. And there are some who have more of an effect on certain industries than others. But for most small-business owners like me, you're going to be affected by the following people who live and work in the nation's capital.More

Top 10 US Container Ports
Inbound Logistics
The extent to which the Panama Canal expansion will impact U.S. container trade patterns remains to be seen. But to some degree, the knock-on effect is already apparent. East Coast ports have been aggressively seeking funding to deepen harbors and improve accessibility that will entrench long-term support from carriers and shippers alike.More