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Member Satisfaction Survey results
ASD
As president of the Academy for Sports Dentistry, I want to thank everyone who participated in the February 2014 Member Satisfaction Survey. Based on the numeric responses to each question and the other general comments, here are our action items.
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Role of mouthguards in reducing mild traumatic brain injury in athletes
AGD
There is continued speculation on the value of mouthguards (MGs) in preventing mild traumatic brain injury (MTBI)/concussion injuries. The purpose of this randomized prospective study was to compare the impact of pressure-laminated (LM), custom-made, properly fitted MGs to over-the-counter (OTC) MGs on the MTBI/concussion incidence in high school football athletes over a season of play. Four-hundred-twelve players from six high school football teams were included in the study.
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Fluoride toothpaste recommended at child's first tooth
Dental Tribune International
To fight cavities in children, the American Dental Association's Council on Scientific Affairs is updating its guidance to caregivers that they should brush their children's teeth with fluoride toothpaste as soon as the first tooth comes in. This new guidance expands the use of fluoride toothpaste for young children.
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Key mistakes that may be affecting your dental website's search rankings
Dentistry IQ
In an increasingly complex Internet search environment, it's easy for a website to lose the plot at some point, and the result could be a steady decline in search rankings. In some cases, the rankings of the website may not be affected, but the results in terms of new patients actually visiting the dentist's office may not be forthcoming.
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Intelligent mouthguard may lead to concussion-proof helmets
WKYC-TV
There is no football helmet on the market that can definitively prevent concussions. And researchers at the Cleveland Clinic say it may take many years to design one. However, they are hoping that a device Kent State University football players will start using this summer may give them the information needed to design that perfect helmet.
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Rise in teen concussion rates attributed to awareness
San Francisco Chronicle
Concussion rates for American high school athletes more than doubled from 2005 to 2012, according to Ohio State University researchers. That's the bad news. The good news is that the scientists don't think this means sports are becoming less safe. Rather, heightened public awareness may mean concussions are reported more than they used to be.

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5 must-track metrics for practice profitability
By Sasha Viasasha
Today's healthcare landscape is complex and constantly changing. Collecting data is essential for analyzing practice revenue and determining what changes can be made to increase profitability. The secret is to collect the right data to successfully determine what needs to be changed. Here are five key metrics practices should follow to achieve financial success.

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Meet the NHL dentist who stitches smiles during Stanley Cup playoffs
Dr. Bicuspid via TheraBreath
Dentists and hockey players should go together like teeth and gums. Perhaps no other group of athletes requires as much dental work as NHL players. Famous for their gapped-tooth grins and rub-some-dirt-on-it mentality, NHL players take the brunt of the battle, leaving everything — including their teeth — out on the ice. Now with the Stanley Cup Playoffs underway, the game and dental procedures have had to step things up. That's where Dr. Donald Goudy Jr. — the official team dentist for the NHL's San Jose Sharks — comes in.

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Could red wine be used to prevent dental cavities?
Medical News Today
Its healthful effects on the heart are well documented, but a new study suggests another part of the body may benefit from moderate red wine consumption: our teeth. The researchers behind the new study, which is published in the Journal of Agricultural and Food Chemistry, explain that the oral cavity is "an enormously complex" and unique habitat within the human body.
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Mayo Clinic says sideline tests detect youth concussions
KARE-TV
On the sidelines of youth sports, a new Mayo Clinic study shows a simple test, known as the King-Devick, can detect concussions. Dr. Amaal Starling of the Mayo Clinic is co-author of the study. "This is really the first accurate, rapid, cost effective, removal-from-play tool that is available for concussion screen," she said.
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Rise in teen concussion rates attributed to awareness
San Francisco Chronicle
Concussion rates for American high school athletes more than doubled from 2005 to 2012, according to Ohio State University researchers. That's the bad news. The good news is that the scientists don't think this means sports are becoming less safe. Rather, heightened public awareness may mean concussions are reported more than they used to be.
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TRENDING ARTICLES
Missed our previous issue? See which articles your colleagues read most.

    Power in numbers: The rise of group dental practices (Dentistry iQ)
Put your donation where your mouth is (ASD)
5 commandments every business owner — and self-employed professional — should live by (Yahoo)
Study: Girls suffer worse concussions (The Associated Press via CBS News)
Gum disease prevalence surpasses diabetes (The Herald)

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Lack of kids' dental care risky for health
The Clarion-Ledger
A small cavity left to fester can grow into a big health problem. Although the government made pediatric dental care one of the health law's "essential benefits," new data suggest a lot of parents didn't buy dental coverage during the online enrollment period. About 60 percent of U.S. children will have had cavities by age 5, according to a report from the American Academy of Pediatric Dentistry.
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Using video to boost your practice's visibility
Dental Economics
During the past 10 years, online video marketing has moved from a novelty to a pivotal role in the world of digital marketing. According to comScore Inc., more video was watched online last year than ever before with nearly 90 percent of the American Internet audience viewing online video in December 2013. By 2017, video traffic is expected to reach 69 percent of all consumer Internet traffic. So what does this mean for your practice?
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Rugby wants to study concussions, but few want to participate
The New York Times
Concussions remain one of the biggest issues facing rugby, but the sport is finding it a struggle to find even enough former players to take part in a study into the long-term effects of head trauma. One study at the Auckland University of Technology hoped to look at 600 former athletes, 35 to 55 years old, from several sports popular in New Zealand: 200 former top-level rugby players, 200 former recreational rugby players and 200 former cricket and field hockey players.
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ASD Update
Colby Horton, Vice President of Publishing, 469.420.2601
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Caitlin Harrison, Content Editor, 469.420.2657  
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Disclaimer: ASD Update is a digest of the most important news selected for the ASD from thousands of sources by the editors of MultiBriefs, an independent organization that also manages and sells advertising. ASD does not endorse any of the advertised products and services. Opinions expressed in the articles are those of the author and not of the ASD.


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