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NCAA begins in-depth concussion study
The Columbus Dispatch
The NCAA has launched what is believed to be the largest longitudinal study of concussions — part of an effort to combat what has become an epidemic of the head injury in college sports. Those participating in the advanced research component — initially athletes from UCLA, Virginia Tech and the University of North Carolina-Chapel Hill, with the University of Wisconsin participating beginning next year — will undergo not only a baseline study but also exams six hours, then 48 hours, after every concussive event.
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Up to 3,000 times the bacterial growth on hollow-head toothbrushes
University of Texas Health Science Center at Houston via ScienceDaily
Solid-head power toothbrushes retain less bacteria compared to hollow-head toothbrushes, according to researchers at the University of Texas Health Science Center at Houston School of Dentistry. The results of the study are published in the August issue of the Journal of Dental Hygiene. Lead author and professor Donna Warren Morris, R.D.H., M.Ed., notes that microbial counts were lower in the solid-head toothbrush group than in the two hollow-head toothbrush groups in nine out of 10 comparisons.
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Starting a dental practice — how can you afford it?
Dentistry IQ
We all understand that dentists are healthcare practitioners. Dental schools are great at teaching us how to be healthcare providers. After dental school, dentists have access to great continuing education opportunities that help further our clinical skills. Unfortunately, the clinical side of dentistry is only half of what we do. To be successful, we must not only have great clinical skills, but we must also understand the business side of dentistry.
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Are you the cleanup crew? Discovering the patient accounts are a mess
By Jill Nesbitt
Congratulations! You just got the job as dental office manager for a really nice dentist. This dentist is kind and friendly, the office is beautiful and everything is starting out great. But then you start having questions. Why is there such a large balance on Mrs. Jones account? And what about that last patient, what is that balance from? As you start to research, you realize there are more questions than answers and, frankly, not enough time to clean up the mess of the patient accounts and do your regular job.
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Coffee may fight gum disease
Dentistry Today
Coffee may have an unintended benefit. Researchers recently determined that drinking coffee could lower the risk of gum disease. A research team at Boston University's Henry M. Goldman School of Dental Medicine conducted the study. Their research indicated that coffee did not have a negative impact on periodontal health.

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Marketing your practice through sports dentistry
Dental Economics
Imagine you were the only dentist in your area that offered a specific procedure. The competition would be minimal. Patients would seek your office because only you were providing that service. Today, there is still a segment of dentistry that is minimally offered by dentists — sports dentistry, whereby oral and facial injuries can be prevented.

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Most common dental injuries in youth sports
TheraBreath
If you had to guess, what sports do you think cause the most dental damage when it comes to oral health for kids? Yes, football has long been a looming culprit of knocked-out teeth and bleeding mouths, and with football season quickly approaching, it's time to suit up against injuries.

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Study links common antidepressant to dental implant failure
Dental Tribune International
Researchers have found that selective serotonin reuptake inhibitors, one of the most widely used drugs for the treatment of depression worldwide, may increase the risk of failure of osseointegrated implants. The antidepressant has previously been associated with reduced bone formation and increased risk of bone fracture.
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How do families with concussion concerns pick sports?
USA Today
When Generation X athletes were taking their first steps onto America's fields, courts and gyms in the 1970s, talk of concussion prevention was nonexistent in youth sports. Fast forward to 2014. Baseline concussion testing and research initiatives, such as the Healthy Kids and Safe Sports Concussion Summit hosted by President Obama in May, are informing coaches and parents about the consequences of concussions and preventive measures to take.
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Coffee may fight gum disease
Dentistry Today
Coffee may have an unintended benefit. Researchers recently determined that drinking coffee could lower the risk of gum disease. A research team at Boston University's Henry M. Goldman School of Dental Medicine conducted the study. Their research indicated that coffee did not have a negative impact on periodontal health.
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Missed our previous issue? See which articles your colleagues read most.

    Private donors commit $65 million to study youth concussions (Los Angeles Times)
Where do your new patients come from? (By Jill Nesbitt)
5 steps to keep angry dental patients from ruining your reputation online (Dentistry IQ)

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5 worst things overheard at a dental practice
Dental Practice Management
Do the walls have ears? Perhaps eyes? Are you surprised to think that your patients are listening and watching everything you do? That's a scary thought for some. There are five things overheard at dental practices that will make your toes cringe. Even scarier is the fact that some of them, you'll hear over and over again. Have you said any of these things or heard a colleague say them?
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What does your waiting room have to do with dental practice marketing?
Dentistry IQ
Everyone knows what it's like to be stuck in rush-hour traffic or a long line at the supermarket checkout. Waiting is no fun, but it isn't always possible to avoid it. Dental appointments often take longer than expected. To make matters worse, many patients feel anxious about going to the dentist. It isn't just the prospect of pain that worries them, but also that treatment might be costly.
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Dental economy slowed in 2013
American Dental Association
The dental economy took a sharper hit from the Great Recession and is slower to recover than other sectors of the healthcare economy, government actuaries said in a report projecting 2013-2023 national health expenditures. Dental spending will grow over the next decade albeit at a slower pace than hospital, physician and other health services measured by the Centers for Medicare & Medicaid Services.
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ASD Update
Colby Horton, Vice President of Publishing, 469.420.2601
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Caitlin Harrison, Content Editor, 469.420.2657  
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Disclaimer: ASD Update is a digest of the most important news selected for the ASD from thousands of sources by the editors of MultiBriefs, an independent organization that also manages and sells advertising. ASD does not endorse any of the advertised products and services. Opinions expressed in the articles are those of the author and not of the ASD.


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