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Helmet sensors may detect concussions in football players
Today Show
Football season has begun this year amid a striking estimate from the NFL: Nearly three in 10 retired players will develop debilitating brain conditions like Alzheimer's disease or dementia. The concern of the long-term effects of traumatic brain injury has reached the high school and pee wee levels, where young players are especially vulnerable. Some youth leagues and high schools are trying to stay a step ahead of debilitating injury, using new impact sensors that tell coaches when a player has taken a potentially serious hit.
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CDC: Children's preventive dental care effective, use low
American Dental Association
Although preventive dental care is effective, the percentage of children using dental care is low, the Centers for Disease Control and Prevention said in a Sept. 10 report. Clinical interventions, including dental sealants and fluoride — topical gels, varnishes and oral fluoride supplementation — are effective in preventing and controlling tooth decay, said the report published as a supplement to CDC's Morbidity and Mortality Weekly Report.
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Creating a clear brand identity for your practice
Modern Practice
Creating a clear brand identity is fundamental to developing a strong brand. The brand identity is what you want your patients to experience. It represents the ideal delivery of the brand proposition, and as such, is the foundation for a differentiated brand position.
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3 easy ways to create a more effective dental team
Dentistry IQ
While staff members do make mistakes and perform below expectations at times, dentists must realize that they — as the leaders of their practices and their teams — are ultimately responsible for what occurs in the office. If the team isn't performing well, have they received proper training? Does the practice have documented step-by-step protocols? Has the dentist provided every staff member with a written job description detailing responsibilities and duties?
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For those playing sports, CDA recommends a mouthguard
Dental Tribune International
As summer comes to an end and the school year begins, with it come popular fall sports and other outdoor activities. The California Dental Association is urging parents to protect their children's teeth from sports-related dental injuries with the use of properly fitted mouthguards.

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NCAA begins in-depth concussion study
The Columbus Dispatch
The NCAA has launched what is believed to be the largest longitudinal study of concussions — part of an effort to combat what has become an epidemic of the head injury in college sports. Those participating in the advanced research component — initially athletes from UCLA, Virginia Tech and the University of North Carolina-Chapel Hill, with the University of Wisconsin participating beginning next year — will undergo not only a baseline study but also exams six hours, then 48 hours, after every concussive event.

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Coffee may fight gum disease
Dentistry Today
Coffee may have an unintended benefit. Researchers recently determined that drinking coffee could lower the risk of gum disease. A research team at Boston University's Henry M. Goldman School of Dental Medicine conducted the study. Their research indicated that coffee did not have a negative impact on periodontal health.

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Customizing your dental practice software for your office
By Jill Nesbitt
Imagine you just bought a new car. One of the first things you will do is set up the seat to fit you in the most comfortable way. Next, you may set up the radio stations to all your favorite music and talk radio. You will save your insurance card in the glove box and stash an ice scraper in the trunk. You might add a bumper sticker. In each of these ways, you are customizing your car to work the best for you. Do you do the same with the software in your dental office?
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Another way to fight youth football concussions: Ban celebratory head slaps
Forbes
As part of the effort to reduce football-related concussions, especially among younger players, some youth and high school programs have begun putting sensors on helmets, which send alerts when they have taken a particularly hard impact. The working assumption is that those hits are coming on the field. But that might not be the worst of it for some players — instead, the hardest head shots might come from their own teammates or coaches.
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For those playing sports, CDA recommends a mouthguard
Dental Tribune International
As summer comes to an end and the school year begins, with it come popular fall sports and other outdoor activities. The California Dental Association is urging parents to protect their children's teeth from sports-related dental injuries with the use of properly fitted mouthguards.
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Missed our previous issue? See which articles your colleagues read most.

    Private donors commit $65 million to study youth concussions (Los Angeles Times)
Where do your new patients come from? (By Jill Nesbitt)
5 steps to keep angry dental patients from ruining your reputation online (Dentistry IQ)

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Bacteria collects in hollow-head toothbrushes
Dentistry Today
Solid-head power toothbrushes may be the best choice, according to a recent study. The University of Texas Health Science Center at Houston School of Dentistry determined that hollow-head toothbrushes retained significantly more bacteria when compared to solid-head power toothbrushes. Nine out of the 10 comparisons showed that the microbial counts were lower in the solid-head group when compared to the hollow-head toothbrush group.
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Tips for training your new dental team member
Dentistry IQ
Picture this: You have a very busy day, patients are scheduled back-to-back, there are insurance claims to follow up on and phone calls to make. While all this is going on, you also have to make the time to train your new team member. The best training step you can take could have already happened.
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Education is key to preventing sports injuries
Philly.com
Fall sports season is in full swing now, and many parents' nights and weekends are spent on the sidelines of their child's game. Whether they play soccer, lacrosse or dance, your primary concern as a parent is to keep them safe while they are doing something they love. While all injuries are not avoidable, Dr. Theodore Ganley, director of the Sports Medicine and Performance Center at Children's Hospital of Philadelphia, has some tips on injury prevention for parents, coaches and kids.
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ASD Update
Colby Horton, Vice President of Publishing, 469.420.2601
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Disclaimer: ASD Update is a digest of the most important news selected for the ASD from thousands of sources by the editors of MultiBriefs, an independent organization that also manages and sells advertising. ASD does not endorse any of the advertised products and services. Opinions expressed in the articles are those of the author and not of the ASD.


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