ASID Eye on Design
May 27, 2011

Embracing the economic case for sustainable design
Triple Pundit
To achieve the more ambitious goals of the green building movement, architects, engineers and designers need to further embrace and communicate the profit and economic potential of sustainable design measures. Most design professionals are not trained as business people, and their motivation for embracing sustainability seems naturally biased towards the "people" and "planet" dimensions of the "triple bottom line," and not so much "profit." However, by understanding and reframing the conversation in an economic and finance perspective, project leaders can be more persuasive in obtaining management's support for green capital spending.More

What's next in thinking about what's next
The Editor at large
"I really hate 'trends,'" Deborah Needleman, editor of WSJ Magazine, told a packed house attending the D&D Building's Spring Market keynote. "I really feel that they are manufactured in an office and they aren't authentic at all." Nonetheless, there's no denying that certain looks, styles or attitudes do capture the public imagination more than others. Needleman attributes this to what she calls "style leaders"—designers and design commentators whose tastes and vision reflect the tenor of the times.More

EPA pilots 'Most Efficient' Energy Star rating
Consumer Reports
Developed to help consumers identify products that demonstrate efficiency performance "that is truly exceptional, inspirational, or leading edge," the pilot program covers washers, refrigerators, TVs, air-source heat pumps, central air conditioners, furnaces and geothermal heat pumps. The Most Efficient designation for mid-to-large capacity washers, for example, requires they use at least 50 percent less energy and 45 percent less water than the current Energy Star standard allows. The EPA's goal is to drive more energy-efficient products into the market faster and, after the pilot program ends on Dec. 31, the agency will take a close look at the results and decide whether to make it permanent.More

Low cost, low energy house for New Orleans
Hosted by Design By Many, the Passive House for New Orleans competition challenged designers to design a single-family dwelling that is sustainable in the broadest sense of the term: affordable to build and purchase, long-lasting, with minimal impact on the local environment, and affordable to heat and cool throughout the life of the building. The winning proposal, designed by sustainable.TO, is based on the vernacular shotgun typology. Organized linearly along a circulation corridor, the long axis of the house runs east/west. This organization addresses strategies of natural ventilation, daylighting, shading and solar heat gain.More

Incandescents make a comeback at LIGHTFAIR
Driven by new federal energy efficiency standards for light bulbs that go into effect starting in 2012, leading manufacturers of lighting products were showcasing bulbs in every shape, brightness level and price point imaginable at this year's LIGHTFAIR expo. Among them were new versions of the incandescent light bulb that use at least 28 percent less power to operate. New LED bulbs that are brighter, dimmable and able to distribute the lights in all directions also were on display, as were improved and lower-cost CFLs.More

How advanced is the shopper of today?
One of the questions that frequently arise about the role of technology in the store is, "Who are we designing these experiences for?" And while this question is absolutely critical to designing great store experiences, it's often answered flat-out wrong, leading to digital experiences launched with great fanfare and received by shoppers with, at best, a disinterested yawn. Today’s shopper is more demanding, informed and connected than ever before. Retailers and designers creating technology-enabled experiences need to remember that the bar is a lot higher to impress 30-year-old women shopping with smartphones than it is to impress a roundtable of jaded (and often older and less technologically sophisticated) retail executives.More

APDIQ now full member of IDC
Canadian Interiors
Interior Designers of Canada (IDC) is pleased to welcome the Association professionnelle des designers d'intérieur du Québec (APDIQ) and its membership as full members of the national Association. APDIQ members attending the Annual General Meeting in Montreal voted almost unanimously in favor of joining IDC, becoming the eighth provincial interior design association to do so. APDIQ has been preparing for full membership in the national association for the past two years. "This is a historic day for the Canadian interior design industry," said IDC executive director Susan Wiggins.More

Interior design billings on the rise: Survey signals industry growth
The American Society of Interior Designers (ASID) announced the findings of its first quarterly performance index. The ASID index is based on data compiled from a monthly survey that provides a tailored perspective on billings and business conditions in the interior design industry. More

Home of the times: Small space, smart design
Los Angeles Times
Randy Franks' meticulously remodeled Montecito, Calif., condo benefits greatly from his experience as an interior designer for a classic yacht—a place for everything and everything in its place. More

High-end comfort, hospitality-like amenities are defining women's healthcare centers
Healthcare Design Magazine
While general healthcare design trends are moving away from the sterile, institutional look and embracing more natural, sustainable design, this is even more the case with women's facilities. Whether it's maximizing views and comfortable natural light, or specifying nontoxic finishes and furnishings, such choices are important to women. Soothing, soft colors, indirect lighting, floor-to-ceiling sheer curtains, artwork, wood furniture and elements, and bathroom suites are creating a warm, hospitality-like environment for female patients.More