|The ASJA Weekly|
|Jan. 10, 2013|
Curtain is up on ASJA's 42nd Annual Writers Conference: Fire Up Your Career
We've all heard it: Evolve or die. What does that mean to you as a nonfiction author, freelance writer, journalist, essayist, novelist, or any/all of the above? Just one thing: You've got to attend ASJA2013: Fire Up Your Career in New York City this coming April. Otherwise, you might fall victim to natural selection.
OK, enough with the biological metaphor. The point is that to make it in this changing media landscape, more and more writers are expanding beyond their comfort zones. Investigative journalists are writing for custom publishing and content marketing outfits. Health, fitness, and science writers are branching out into speechwriting, op-eds, and teaching. Nonfiction authors are publishing mysteries, raising money via Kickstarter, and dabbling in public relations.
And, more than anything, more and more people are taking the leap into freelancing as a larger part of their careers. We know it's scary, whether you're taking the step by intention or by circumstance. Either way, who better to learn from than the professional writers of ASJA? This extraordinary and dedicated group has done it again — designing a conference with a broad and deep array of topics of interest to the professional writer.
So take a look and register soon for the best writers conference anywhere. Blast off to a new (or at least newly energized) freelance writing career at ASJA2013! More
Weird Science via Columbia Journalism Review
Ninety-five weekly science sections in newspapers in 1989.
Thirty-four weekly science sections in newspapers in 2005
Nineteen weekly science sections in newspapers in 2012
… and more. More
The Neighborhood Watch: Why do community news sites, once hailed as the future of journalism, so often flop?
Spelunking equipment, climbing gear and snowshoes are Steve Sutorius' life. That's clear watching him as he peddles outdoor-sports merchandise in his shop, Wildernest, on this 10-mile-long jewel in Puget Sound just off the coast from Seattle. Somewhat further down his list of priorities is his marketing strategy, which, for Wildernest, includes ads on the hyperlocal news site Inside Bainbridge, whose content includes such stories as the one about a woman who nearly rammed her car into a store on Winslow Way called Danger.More
Global Talk Radio: How to waste money and fail to influence people
You'd think that dodgy publishers, publicists and others would know better than to spam Writer Beware. But no. Disproving the frequent spammer claim that their email lists are carefully targeted, I get quite a substantial number of advertisements, press releases and solicitations, the blogger wrote.More
Freelancers: What's your work worth?
Whether you are an independent consultant or freelancer who charges by the hour, day, week, or project, you are trading time for money. A few tips on giving your work a proper price.More
5 ways to come up with great story ideas
We all have a million excellent ideas for stories, but, without fail, they magically disappear the minute we sit down to write. It seems impossible, but it happens constantly. Hours are wasted staring at a blank page. And, no matter how many cups of coffee are in our systems, we still can't find the energy to kick our muses into gear and develop story ideas. More
2 custom-publishing powerhouses join forces
The New York Times
Two companies that are leaders in the custom publishing industry — producing publications at the behest of marketers — are being combined under the aegis of a New York-based private equity firm. The companies are McMurry, based in Phoenix, and TMG Custom Media, based in Washington and once known as the Magazine Group. They are merging in a transaction being overseen by the investment firm, the Wicks Group of Companies, which is taking a significant majority stake in the combined company, to be named McMurry/TMG. More
In-house vs. freelance writers: The great content debate
Business 2 Community
Inbound marketers use quality content to attract traffic, engage readers and convert them into customers. But where do they get that content? If you ask 10 CMOs and marketing managers, you're going to get 10 different answers. The truth is most marketers haven't really figured it out yet. More
Self-published book about TV gets a major publishing pickup
The New York Times
In the course of chronicling the modern-day history of television, the author Alan Sepinwall has made a bit of history himself, becoming the rare self-published author to be picked up by a major press. Recently, it was announced that the Touchstone imprint of Simon & Schuster had acquired his well-regarded book "The Revolution Was Televised," which Sepinwall put out late last year.More
Don't burn your books — Print is here to stay
The Wall Street Journal
Lovers of ink and paper, take heart. Reports of the death of the printed book may be exaggerated. Ever since Amazon introduced its popular Kindle e-reader five years ago, pundits have assumed that the future of book publishing is digital. Opinions about the speed of the shift from page to screen have varied. But the consensus has been that digitization, having had its way with music and photographs and maps, would in due course have its way with books as well.More
Amazon winning ebook battle in Japan
Digital Book World
Just three months after launching its ebook business in the country, Amazon is reportedly winning the war for ebook market-share in Japan, even besting Sony and Rakuten (Kobo), which are both based in Japan yet operate internationally. According to research firm Impress R&D, 40 percent of Japanese ebook readers are buying from the Kindle store. More