The ASJA Weekly
Mar. 6, 2015

ASJA2015: Connect For Success — Early Bird Discount Ending Soon!
Register today for ASJA's 44th annual writers conference, ASJA2015: Connect For Success, to take advantage of the early bird discount, only available through March 27. ASJA2015 is the premier event for freelance writers, and the 600+ writers who attend do so for the variety and quality of sessions, high-level networking, mentorship opportunities, career development, inspiration and more. Jennifer Finney Boylan, author of "Stuck in the Middle With You and She's Not There: a Life in Two Genders", the first bestselling work by a transgender, will give the keynote address this year, among many expert presenters. Find more information and registration details here:

Apply now for ASJA membership!
If you're a professional independent writer of nonfiction and have been thinking of applying for ASJA membership, NOW is the time to act! Submit your application now you could be a member in time to attend ASJA2015: Connect for Success. Members pay preferential rates AND have access to a third full day of priceless educational content and focused networking. Find all the details about ASJA membership at More

What Is the John Newbery Medal?
Susan Shafer, ASJA
If you're a children’s book writer, I bet you've fantasized that your book will one day win the John Newbery Medal. After all, in the children’s book world, the Newbery is the most prestigious and respected honor possible.

For those new to children's books, The Newbery Medal is awarded annually by the American Library Association (ALA) for “the most distinguished American children's book published in the previous year." The winner receives a bronze medal with the author’s name and date engraved on the back.

The book that wins the Newbery generates a remarkable amount of attention — by the media, publishers, booksellers, parents, librarians, and even some children.More

How Long Should Novel Chapters Be?
Writer's Digest
There are no hard-and-fast rules on how long or short a chapter needs to be. It could be three pages. It could be 22. It could be 40. You shouldn't set manuscript guidelines for yourself on chapter length. Each chapter in your book tells a mini-story that forwards your overall plot.More

Self-Publishing Goes Mainstream: Publishing Industry's Changes Create Opportunities for Savvy Authors
Digital Journal
The publishing industry has changed forever. Previously authors struggled to land publishing contracts. It usually took a year or two for an author's book to be acquired, and published. In a recent blog post, author and writing teacher Angela Booth suggested to authors that with self-publishing now mainstream, their potential is unlimited. They no longer need a publisher; they can act as their own publisher. More

INFOGRAPHIC: It Is Never Too Late To Start Writing Your Bestseller
Feeling too old to write your first book? Essaymama has created an infographic called, "It Is Never Too Late To Start Writing Your Bestseller," which highlights examples of authors who wrote their most popular books in the later years of their lives.More

8 Inarguable Reasons Writing A Book With Your Sister Is A Great Idea
The Huffington Post
Some would say the act of writing and the act of sisterhood are two different beasts, to be kept in two different containers, like Japanese fighting fish. But we undertook the task of merging the two 12 years ago, and all for the love of a story called Sisters of Shiloh. Now, on the eve of our first published novel together, here are eight reasons why writing a book with your sister could never be a bad idea.More

The 2 Sides of SEO for Book Publishers
Digital Book World
Here’s a scenario: A reader hears about a book you publish from someone they trust. They decide they want to buy it and read it. So how do they find it? It's possible they go directly to their favorite bookseller (let's assume this is all happening online), find it there and buy it. Awesome, you just sold a book.More

Should Journalism Worry About Content Marketing?
Columbia Journalism Review
At a glance, the Daily Growl could be any morning news meeting held in the "win the internet through pet videos" bureau of a lavishly funded media startup. Rows of eager young people stand behind their monitors — "TMZ-style," managing editor Lisa Keller told me — as Keller solicits memes and news pegs to supplement the content already scheduled on the team's editorial calendar. Monitors are tuned to Twitter feeds and Photoshop works in progress. More