The ASJA Weekly
Jun. 27, 2014

Easy Ways to Market Yourself
By Megy Karydes
As writers, we often don't consider marketing our work as a way to secure new business. We file our stories and then pitch new ones. Or we write a book and we're already working on our next one. Yet, savvy writers know that business begets business and one easy way to stay on one's radar is by being visible.

Marketing ourselves as writers comes easier for some more than others. Although I'm a freelancer writer, my background in marketing helped me understand the value and need to market my work. If assigning editors didn't see my work and the fact that I was proud enough to share it, how would they be able to consider me for future assignments?More

What Top Brand Publishers Look For in Freelancers
Contently
The brightest minds in brand publishing recently gathered together at the Bowery Hotel in SoHo for the Contently Summit. Throughout the day, we asked some of the brands, publishers, and agencies what qualities they're looking for when hiring freelance writers and designers. This article reveals what was discussed.More

When Writer's Block Strikes: What to Write About
Business 2 Community
It's that time again: You need to send out a newsletter to your email list, or maybe write a blog post. But you've got absolutely nothing to say today. Your mind's a blank — what could you possibly tell your audience that's new or interesting? Everything's been written before. What do you do? More

My Self-Publishing Journey: Judging a Book by Its Cover
Publishers Weekly
People read books not to admire their covers, but to inhabit their pages. That said, great books deserve strong covers — images that capture the feel of the story and engage readers. I doubt any author would be pleased to have the famous Charles Dickens comment about covers ("There are books of which the backs and covers are by far the best parts.") applied to her work, but that doesn’t mean an author wants her cover to be a dud.More

9 Ways to Crack Into Major Markets With Personal Essays
Writer's Digest
"Write what you know," Mark Twain supposedly said. Here's what I know: A fantastic first-person essay is the best way for an unknown writer to see print fast.More

Amazon Names Top 10 Books of the Year So Far
GalleyCat
Amazon's editors have put together a list of the "Best Books of the Year So Far," a list of titles that have come out over the year so far that Amazon claims is a must-read.More

Please Read These 297 Words
By Mark MacDonald
More people would read more books if they were shorter. Wouldn't you? More would pick up a 20-page book than a 500-page book, no? The thought of picking up a gigantic book hasn't crossed my mind since college — no matter how interesting it sounds. The majority of people agree. So, it makes sense that your website and communication materials need to be short. The problem? It's not easier to write fewer words.More

In Good Humor
The Writer
Most people enjoy a good laugh. Most people enjoy a good joke, a witticism, an unexpected twist or a good "snapper," as Mark Twain put it. Fiction can be laugh-out-loud funny, as it was for Ben Fountain reading Joseph Heller's Catch-22 for the first time. "I still remember reading it on the bus, trying not to laugh hysterically and, of course, failing," he says. "People could see what I was reading, and they all understood." But humor in fiction doesn’t have to be hilarious. More