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Exhibit at ASJA's 44th Annual Writers Conference,
April 30-May 2, New York City

ASJA
If you're in a business, any business, that uses freelance writers — or wants writers to know about you — you will find ASJA2015 offers excellent marketing opportunities. Freelance writers are more influential than ever and you want them talking about you and your business.

ASJA's professional members and conference attendees work in all facets of the nation's media, including magazines and journals, radio, television, online media, newspapers, corporate communication and nonfiction books on every subject. At ASJA2015 you'll join hundreds of freelance writers, scores of literary agents, and editors from Men's Journal, Woman's Day, New York, Pace,NBC News, Time Inc. Content Solutions, Meredith, Hearst, Penguin Random House, St. Martin's Press, Houghton Mifflin Harcourt, and more! See Sponsor and Exhibitor information here.
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From Manuscripts to Musicals
Howard Eisenberg, ASJA
People who work with words occasionally decide that if they can do one kind of writing, they can do another. If they're brave or reckless enough.

The last couple of years I've been both. I've written book and lyrics for a musical and had two very warmly received readings. I'm writing a screenplay with my son. Not a bad plan, since he’s already sold one to Warner Brothers. I'm collaborating on a one-man show based on a baseball book I wrote a few years ago. And I'm (reckless definitely fits here) indie-publishing book of toddler poems I hope to see first on paper and next on Toddler Tees and maybe other products.

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What the L? A Reflection On A Typo.
The WRITER
It's every editor's worst nightmare. You're on deadline. Stress is high. You’re racing toward the goal. Your eyes are crossing as you go over and over and over the material. What if you make an error, a typo – and it gets into print? And what if it gets printed – gulp – on the cover? There isn't an editor alive who won't cop to feeling terror, fleeting or otherwise, when taking that first glance at a printed work in its forever form.
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Why Every Writer Should Keep a Travel Journal
Writer's Digest
Jennifer Magnuson, author of Peanut Butter and Naan, writes: "When I moved to India in 2010, I didn't consider myself a travel writer. I was a freelance essayist who wrote about family and social issues. Travel was a way to escape the mundane and perhaps fill a memory card or two with pictures along the way. I had a vague yearning to someday pen a memoir or novel, but at the time my desire was only that; no book was burning its way from inside of me, and I assumed that's how it would remain as long as my children were young."
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4 Reasons to Self-Publish Your Children's Book
The Huffington Post
Children's book author and illustrator Sue Shanahan writes: There is nothing like snuggling a child in your arms while reading them a storybook, right? Thus began a three year process of submitting my books to publishers and agents. Over and over again, they were turned down. Most of the rejections were sweetened with compliments about my art, but no one thought my stories were marketable.
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The Most Self-Serving Words in Publishing: 'New Afterword by the Author'
The Washington Post
The words on the book cover are in bold, italics or all-caps, meant to seduce shoppers: With a New Afterword. A New Preface by the Author. With a New Epilogue. Perhaps some people succumb.
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When Discoverability Arrives Too Late
Digital Book World
"Discovery" and "discoverability" are the twin watchwords of book marketing today, and for good reason. In an intensely competitive market, ensuring the right mechanisms are in place to allow readers to find what they're after — and to recommend something similar to what they're after — is critically important.
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The Platform-Publisher Race is Heating Up and LinkedIn is Gaining
GigaOM
Everywhere you look, a social platform of some kind is either looking to become a publisher or has already done so, whether it’s by hiring writers and editors, as Medium has, or by encouraging media companies to allow their content to live on its platform, as both Snapchat and Facebook do. While other platforms get most of the publicity, however, there is one player on the field that seems to be consistently underestimated as a competitor, and that's LinkedIn.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    David Farland's Kick in the Pants — When to Stop Polishing a Manuscript (David Farland (blog))
The ASJA Conference: Why It's a Must for Me (Laura Laing, ASJA)
The Anniversary Edition (Eugene L. Meyer, ASJA Magazine)

Don't be left behind. Click here to see what else you missed.


 

The ASJA Weekly
Alexandra Cantor Owens, ASJA Executive Director, 212.997-0947

Colby Horton, Vice President of Publishing, 469.420.2601
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Yvette Craig, Senior Content Editor, 469.420.2641   
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