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Inverse Wisdom for Authors
By David Krueger, MD

I came home from college after my freshman year and announced to my Mom that I'd decided to major in psychology. She mentioned that she'd made an A in her college psychology course.

I said, "Oh, I didn't know that. You must have really enjoyed it and studied a lot." She said, "No, I just answered everything on the test the opposite of what I thought was right."

In honor of my Mom, who thought it was all opposite anyway, here's a list of nine things that are the inverse of conventional wisdom for authors.
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The Writer's Promise: How to Craft a Book's Pitch
Writer's Digest
Author Tony Vanderwarker writes: "Now that I'm selling books rather than paper towels, I was struck with something I read recently. Wish I could remember where but the idea was: Writers need to get across to the reader the promise of what reading their book will deliver on."
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How to Write the Last 10 Percent of Your Novel
Writer's Digest
There's a stage of publishing that's not often talked about. It's the stage at which you've completed what you believe to be your final draft. Critique groups, writing instructors and published authors rave about your writing. You feel justified. Ready. You're eager to move on.
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3 Journalism-y Things You Should Add to Your Reading List
10,000 Words
Facts of life: writers can't be great unless they constantly write (practice makes perfect), and writers won't be inspired to write unless they read. We should be reading everything: historical biographies, crappy fiction, beautiful prose, intricately-woven nonfiction narratives — and don't forget, we should be reading the work of people who are smarter than us when it comes to digital innovation and journalism.
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Publishers Need to Know Their Readers to Survive in Digital Era
Reuters
Publishers need to get to know their readers and find out what they want if they are to halt the loss of market share to online powerhouses such as Amazon, industry figures say.
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Court Finds Illinois Online Sales Tax Law Unconstitutional
Publishers Weekly
The collection of online sales tax has been building momentum over the last few years, but that drive suffered a setback late last week when the Illinois state supreme court ruled that state’s two-year old law to be unconstitutional. Illinois passed its online sales tax law, the Main Street Fairness Act, in March 2011.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

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Don't be left behind. Click here to see what else you missed.


'To Kill a Mockingbird' Novelist Sues Over Trademark
CNN
Author Harper Lee has not published a novel in more than a half-century, but her words in federal court seek to protect the 87-year-old's best-known intellectual property, "To Kill a Mockingbird." The Alabama writer has sued her hometown Monroe County Heritage Museum for trademark infringement, saying it is illegally using her fame for its own gain.
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Survey: Self-Published E-Books Rife with Illicit Erotica
Los Angeles Times
An outcry over extreme content in self-published e-books -- depicting rape, incest and other illegal sex acts -- has led Amazon, Kobo and other online booksellers to reconsider how those books are sold on their sites. While self-published authors of erotica are fighting back, a new survey shows that self-published e-books contain more extreme sexual content than their traditionally published counterparts – by a ratio of nearly 10 to 1.
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3 Steps to Successfully Broadening Your Member Base
By Michael J. Berens
After several years of declining memberships, associations are now looking forward to better days. Some of this gain can be attributed to the gradually rebounding economy, but most of the credit goes to association leaders and staff at all levels. With traditional members dropping out due to age or economic hardship, some associations have sought to improve recruitment by restructuring or widening their membership base. While this can be an effective strategy, it does present some risks that should be carefully weighed prior to initiating a recruitment campaign.
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Self-Employed? You Need a Retirement Plan
U.S. News & World Report (blog)
As we move closer to the end of the year those of you who are self-employed should be thinking about starting a retirement plan for yourself if you don't have one in place already. There are a number of options available, Below is a discussion of two: the simplified employee pension individual retirement account, or SEP-IRA, and the Solo 401(k).
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Top 10 Banned Books Picked by Mensa Members
GalleyCat
American Mensa created a list of the top 10 banned books, polling its highly intelligent members. To join American Mensa, you must score in among the top two percent of on "an accepted standardized intelligence test."
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10 Words to Cut From Your Writing
Entrepreneur
As Mark Twain famously wrote, "I didn't have time to write a short letter, so I wrote a long one instead." His point? Strong writing is lean writing. When you want to make your writing more powerful, cut out words you don't need — such as the 10 included in this post.
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The ASJA Weekly
Alexandra Cantor Owens, ASJA Executive Director, 212.997-0947

Colby Horton, Vice President of Publishing, 469.420.2601
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