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6 Things I Learned at the ASJA Content Connections Conference
The Content Marketing Writer
Attendee-member Jennifer Goforth Gregory writes: After spending two whirlwind days at the ASJA Content Connections Conference in Chicago I am both exhausted and very excited about the future of content marketing writing for freelance writers. The conference was FANTASTIC with lots of interesting sessions and opportunities for networking with both writers and people looking to hire writers. To say that I learned a lot would be an understatement.
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Keeping the 'I' in Inspiration
By Bettijane Eisenpreis
Starting at Home Plate

In Little Women, Professor Baer tells Jo to "write what you know." I loved that book when I was a child, and when I decided to become a writer I took the Professor's advice to heart. In all my books and articles, my experience has served as a source of anecdotes and examples. What do we writers know better than ourselves? And if we don't have a personal interest in our topic, we'd better find one. It's what keeps the juices flowing and the audience interested.

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Quality, Not Quantity: Conference Speakers Discuss Content in Journalism
Chicagotalks
The eighth floor of Columbia College Chicago's 1104 S. Wabash building was buzzing with the chatter from freelance writers last Thursday morning as they waited on the American Society of Journalists and Authors’ Content Connections conference to begin.
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10 Tips to Boost Holiday Book Sales
By Sandra Poirier Diaz, President of Smith Publicity
The holidays are a great time for authors to increase book sales. According to shopping data, 42 percent of shoppers buy books/DVDs/video games during the holidays. Books are ideal, easy to find and order, low-cost gifts. Here are some tips to help your book get noticed.
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Why Tough Love is Crucial For Writers
Writer's Digest
Hope is a powerful word. It's also a dangerous one. When it comes to the aspiring writer community a premium is put on positivity, the old pat on the back with kind words of encouragement, keep your chin up, stay the course, that sort of thing. This support system has merits, and undoubtedly aids you in many ways, but what most could truly benefit from is a hard kick in the ass. Tough love, it hurts like hell and can help you more than anything.
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Why So Serious? Maybe Because Data Shows News Stories Can Get Shared Just as Often as Lighter Fare
Nieman Journalism Lab
We've heard this a lot lately: Fun stories, not serious stories, work on social media. But we've found otherwise. You can shape serious stories to make them shareable and more informative for the public. We're not talking about watering down serious journalism — we're talking about crafting stories for the digital audience.
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Are Book Royalties Fair?
By Glenn Yeffeth
E-book royalty rates have been an ongoing topic of ferocious debate. The industry standard has coalesced around 25 percent of net revenues, but this is far from a settled issue, with the Authors Guild and others challenging the fairness of this rate. Royalties on physical books, on the other hand, have been standardized for a longer period of time and are rarely challenged. But maybe they should be. Maybe, in a digital, self-publishing, social media age, the whole way we think about royalties needs to change.
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Quora Launches Analytics Tool for Writers
10,000 Words
Quora announced the launch of their newest product: Stats, an analytics tool billed as a "dashboard for writers." The feature is being rolled out over the next couple of weeks and will replace the current Views page. The new Stats page lets writers track views, upvotes and shares over various lengths of time, which is especially useful for those who churn out a lot of content on the platform.
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The Number of Self-Published Titles on the Market Up 59 Percent Last Year: Bowker
GalleyGat
The amount of self-published book titles available in the marketplace went up 59 percent between 2011 and 2012, according to Bowker's latest self-pubishing report. The report looked at U.S. ISBN data to identify that there were more than 391,000 books self-published in 2012. eBooks made up 40 percent of these ISBNs.
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The ASJA Weekly
Alexandra Cantor Owens, ASJA Executive Director, 212.997-0947

Colby Horton, Vice President of Publishing, 469.420.2601
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Yvette Craig, Senior Content Editor, 469.420.2641   
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