Door & Window Business
Apr. 16, 2014

How decorative glass is making a comeback
Door and Window Market Magazine
Where does decorative glass fit into today’s market? As the deep recession that hit the door and window industry over the past few years begins to recede, members of the industry say with the lessons they’ve learned over the past few years, decorative door sales could come storming back. Touting the benefits to customers, as well as knowing how to sell to consumers who quickly adapted to recession spending could help increase those sales. More

Many options when selecting doors for your home
The Times of Northwest Indiana
What kinds of door styles are currently popular? What colors are popular for doors? How should one choose an exterior door for their home? Find the answers to these questions and more in this article. More

The 2014 industry pulse
Window & Door
Despite apprehension regarding the fragile economy, window and door industry executives anticipate increased sales in the coming year, backed by moderate economic growth, according to the 2014 Industry Pulse, Window & Door’s exclusive annual survey. More than 50 percent of dealers and manufacturers surveyed said they expect to see moderate economic growth in the coming year, defined as gains of 2 percent to 2.9 percent. More

Bend your demand curve
Door and Window Market Magazine
Many window manufacturers are reporting that sales this year are off to a slow start due to one of the worst winters we have seen in some time. Windows built in January and February piled up in warehouses as customers called to postpone installations. Installation crews were slowed down or some just postponed the job themselves. Does it represent a pent up demand that will roll into the 2nd Quarter or will those door and window orders that failed to materialize due to the harsh winter be lost forever?More

Email marketing myths: In search of the truth
eMarketing and Commerce
Are you only sending email campaigns on Tuesdays at 10 a.m. and Thursdays at 3 p.m.? What about vigilantly avoiding a set list of spam "trigger words"? Aggregate data has historically told us that these are email marketing best practices, but are they actually true or simply myths? More

Crash test ratings for doors and windows
Door and Window Market Magazine
The homeowner who understands the options is more likely to make good decisions when purchasing new doors and windows. But comparing differences in doors and windows can be confusing. The door and window industry likes to complicate and confuse data that should make it easy for consumers to compare one product to another. The design pressure rating should be explained to the consumer and shared every step of the decision-making process. End-consumers need to be given the opportunity to know the difference between windows and make their own decisions. More

Is your small business maximizing its use of email marketing software?
Small Business Trends
Email marketing software can be a powerful tool for small businesses. It can drive traffic to your website, increase sales, build brand loyalty and more. And the software is even more powerful if you take full advantage of the tools available to you. Of course, every email marketing software provider offers a unique platform, but they all provide similar fundamental functions that will help your business either a little or a lot. How much is up to you. More

OSHA proposal is causing a bit of a dustup
Crain's Cleveland Business
The U.S. Occupational Safety and Health Administration (OSHA) is looking to update its 43-year-old regulations on how much of a particular type of dangerous dust employees can be exposed to in a traditional workday. But opponents, including some in Ohio, are raising concerns about the cost any changes would add for companies to carry out the proposal and whether there's even a need for stricter standards at all. More

3 tips for crafting an effective social media strategy
FOX Business
Facebook, LinkedIn, Twitter, Pinterest, Instagram, Vine … every day, it seems like there’s another social network small business owners are expected to take advantage of. But Pubsoft Director of Marketing Heather Wied says small businesses shouldn’t spread themselves thin trying to master every social network under the sun. Pubsoft, which helps businesses publish online content, integrates social networking to help customers spread the word about their businesses. More