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Arizona Wine Industry Elects New Leadership
New committee members look to grow Arizona's wine industry

Arizona Wine Growers Association
The Arizona Wine Growers Association elected its new officers at its quarterly membership meeting held Feb. 5 in Willcox. "I am humbled to be elected by the membership to a second term as president and very excited to work with this talented group of wine industry professionals as we continue to move the Arizona wine industry forward," said President Peggy Fiandaca, owner of Lawrence Dunham Vineyards.

Read on to learn more about the leadership transition.
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Mystery Shopping Lessons
WISE Academy
What makes your winery different than your neighbors'? Is it your story? Your wines? Your location or venue? Making your winery stand out as different from hundreds of others is more of a challenge than you might think. Hire help to get an unbiased opinion. Mystery shopping is one of the most effective ways of doing this. After more than 500 mystery shops, we've learned some lessons that can really take a winery experience from mediocre to "WOW."
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 AWGA Signature Events 2013

Date Event Details
Feb. 7 Betty's Nosh Wine Tasting Brochure
April 5-7 Tempe Festival of the Arts Wineries can still participate
June 14-16 Wine Festival in the Pines, Pinetop-Lakeside  
Sept. 21 Great Arizona Grape Stomp 5K — Willcox Date tentative
Oct. 12 Great Arizona Grape Stomp 5K — Sonoita Date tentative
Oct. 19 Great Arizona Grape Stomp 5K — Verde Valley Date tentative
Nov. 2 Great Arizona Grape Stomp 5K — Fountain Hills Date tentative
Nov. 15-16 Festival at the Farm  
Dec. 6-8 Tempe Festival of the Arts  

Arizona Wine Travel Card Making a Positive Impact
Arizona Wine Growers Association
AWGA's Arizona Wine Travel Card has been in use for just over a month now, and a lot of great exposure has been realized. Jeff Arnold reports the following:
  • The Arizona Office of Tourism and Visit Mesa tweeted about it.
  • Visit Tucson included a piece about AWGA on their website.
  • Ponderosa Hotels included a full-page ad in Sedona Magazine promoting the Arizona Wine Travel Card, and the ad will be included in other magazines.
  • 1,500 cards sold and distributed (500 to AJ's); Zarpara Vineyards sold out of their first inventory lot.
  • AJ's in-store POS should be ready for stores soon.
  • Sedona Wine Experience giveaway is coming for February-March ($1,000 package).
  • Positive cards sales on website.
  • Arizona Vines and Wines will be selling the cards on their site.
  • Valentine's Day email blast is coming this week for Arizona Vines and Wines.
Have you purchased your cards yet? The cards sell for $20 each or, if you purchase during the promotion period, three cards for $40. Contact Patti King at to get your cards.

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Arizona Legislative Report
Dorn Policy Group Inc. via Arizona Wine Growers Association
The third week of legislative session brought several interesting developments for Arizona politics. As of early February, there were nearly 900 bills posted, and the deadline for introduction was Feb. 4 in the Senate and Feb. 11 in the House, so this number will likely grow. Discussion has centered on budget negotiations and reactions to Gov. Jan Brewer's proposal. The updated bill tracking list shows that HB2339, which will allow for alternating proprietorships, has been assigned to the House Agriculture and Water Committee.
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WineAmerica News
WineAmerica, the national association of American wineries, has selected Mark Chandler as its executive director, effective in February. The national winery association, with hundreds of members from 48 states, is focused on grassroots-powered public policy advocacy primarily on the federal level, but it also provides a centralized communications capability for wineries and state associations throughout the country through its State Associations Council. WineAmerica also works closely with other major trade associations interested in the same issues.
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Quarterly Membership Meetings 2013
Arizona Wine Growers Association
Mark your calendars today and plan to attend all of the quarterly membership meetings of 2013.
    • Tuesday, May 7: Sonoita, Location TBD (a.m. meeting)
    • Tuesday, Aug. 6: Verde Valley, Location TBD (a.m. meeting)
    • Friday, Nov. 15: Phoenix, Farm at South Mountain (1-3 p.m.)

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AWGA Wine Press
Colby Horton, Vice President of Publishing, 469.420.2601
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Valerie Hunt, Senior Content Editor, 469.420.2690   
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