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New Avenue to Promote Arizona Wine
By Peggy Fiandaca
President, Arizona Wine Growers Association; Owner, Lawrence Dunham Vineyards

It's my pleasure to announce our partnership with CITYSunTimes (CST) and my dear friend, Publisher Hope H. Ozer. I was asked and jumped at the opportunity to write a monthly column promoting Arizona wines, starting with their March edition. In 300 words or less, I hope to educate, communicate and entice readers to explore Arizona wine country and choose Arizona wines.
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SAVE THE DATE: April 5-7
AZ Wine Festival at the Tempe Festival of the Arts hosted by the Arizona Wine Growers Association

Arizona Wine Growers Association
In partnership with the AWGA, the Tempe Festival of the Arts is proud to continue our presentation of the Arizona Wine Festival Gardens, bringing the best in Arizona wines to complement the ambiance of a fine arts festival environment. Arizona wine growers are on hand for tastings, serving and selling their fruits of the vine by the bottle!

Wine Tasting Cost:
$15 = 6 tasting tickets + commemorative tasting glass
(Glasses, bottles and cases of wine will be sold based on market prices)

Buy your tickets today!

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Winery Events: Carlson Creek Celebrates 3rd Anniversary
Arizona Wine Growers Association
Carlson Creek Vineyard is pleased to welcome all visitors to its Third Anniversary Celebration!

Festivities will take place Saturday, Feb. 16, from 11 a.m. until 6 p.m. at the vineyard.

Food, music and wine will mark the milestone for the winery. Visitors are encouraged to take advantage of special anniversary discount prices. Join the celebration at:
Carlson Creek Vineyard Tasting Room
115 Railview Dr.
Willcox, AZ 86543

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Arizona Legislative Report
Dorn Policy Group Inc. via Arizona Wine Growers Association
The fourth week of legislative session has been quite busy as many key deadlines are either rapidly approaching or past due. The last day to introduce a bill in the Senate was Monday, Feb.4, and in the House, Monday, Feb. 11. However, the use of strikers lends some flexibility to the process. Though the legislative agenda has largely been set, it is not uncommon for unexpected developments to appear midsession. Budget negotiations have continued to progress, with small group meetings being held among leadership and members in both houses.
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 Arizona News

Sisters Fighting Law to Open Arizona Winery-Brewery
The Arizona Republic
Sisters Shannon Austin Zouzoulas, 37, and Megan Austin Haller, 36, hope the last obstacle in the way of their dream of opening a combination winery-brewery will also somehow get resolved: the fact that Arizona law prohibits such a business. It is the biggest hitch in a plan that came to fruition in just over a year.
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AWGA Wineries Poured Wines at the County Supervisors Association
Arizona Wine Growers Association
Local wineries recently poured wines at the CSA Legislative Reception. "We are pleased to report it was once again a huge success," said Penny Adams from the CSA. "It was very well-attended by both county supervisors and state legislators. With so many new members, both with the counties and the state legislature, we were very pleased with the turnout. The reception has become a great signature event to provide the perfect forum for legislators to mingle with the county supervisors to socialize and discuss current issues. Having the AWGA provide tastings of Arizona local wines is greatly appreciated by our members. We hope to continue to provide opportunities for the Arizona Wine Growers Association to help the counties host events and we look forward to those opportunities."

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Brawl at Temecula Winery Results in 5 Arrests
Temecula Patch
Five people were arrested and a deputy was injured when a brawl broke out Feb. 9 at a Temecula-area winery, authorities said. Rod Keeling from Keeling Schaefer reminds Arizona wineries that "professional management of our patrons' wine intake is our responsibility in Arizona, and when we have multiple wineries at a festival, we all depend on each other not to get people drunk."
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 AWGA Signature Events 2013

Date Event Details
April 5-7 Tempe Festival of the Arts  
June 14-16 Wine Festival in the Pines, Pinetop-Lakeside  
Sept. 21 Great Arizona Grape Stomp 5K — Willcox Date tentative
Oct. 12 Great Arizona Grape Stomp 5K — Sonoita Date tentative
Oct. 19 Great Arizona Grape Stomp 5K — Verde Valley Date tentative
Nov. 2 Great Arizona Grape Stomp 5K — Fountain Hills Date tentative
Nov. 15-16 Festival at the Farm  
Dec. 6-8 Tempe Festival of the Arts  

 National News

The Changing World of Wine
By Katy Bynum, MultiBriefs
Like most businesses, the wine industry is always changing. MultiBriefs spoke with several industry insiders to get a better feel of the pulse of winemaking and wine selling. Depending on the size of a winery and its production, marketing and selling can vary greatly.
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Industry Pulse: What marketing methods does your winery use?
answer now

App Becomes Market Leader for American Wineries and Wine Trails
America's Wine Trails recently partnered with two of the largest names in the wine industry, Wines & Vines and WineAmerica, to launch the most comprehensive winery app for today's mobile consumer. According to Vince Manzer, Arizona is among the top five for "hits." The free app showcases more than 6,000 wineries and 270 wine trails in the U.S.

"Our goal is connecting people with wineries. Our mission is to promote local wine in all regions of the country," Manzer said. "Providing mobile access to thousands of wineries across North America is one way to do it. We know this is a great way to reach millions of wine consumers in an environment where they are most engaged: their smartphones."

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WineAmerica, TIPS Bring Responsible Alcohol Training to Wineries
PR Newswire
Customized training helps emphasize responsible consumption for everything from major events to daily on-site restaurant operations.

WineAmerica and Health Communications Inc., providers of the Training for Intervention Procedures program, have announced a partnership that will promote responsible consumption of wine among wineries across the U.S. "Whether it be tastings, a festival, on-site restaurant or retail store, wineries have unique challenges when it comes to promoting responsible sales and service. TIPS has the ability to not only train WineAmerica members to prevent the misuse of alcohol, but also can help build bridges and break barriers within the communities that wineries operate in," said Adam Chafetz, president & CEO of HCI.

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Sunset Magazine Wine Competition Deadline Near
Sunset magazine executives Sara Schneider and Barb Newton are encouraging winemakers to meet the March 8 deadline for entering the 2013 wine competition. "For our 2013 competition winners, we have planned even more promotion, exposure and buzz," Schneider and Newton reported. "We will be adding pouring opportunities at i>Sunset's Celebration Weekend, June 1-2, which attracts more than 20,000 hardcore Sunset fans. And we will be showcasing winning wines at a Grand Tasting at Hearst Castle as part of i>Sunset's Savor the Central Coast this year, plus more events and social media promotion. We are committed to promoting the i>Sunset International Wine Competition winners to more affluent, wine-loving consumers than any other wine competition in America, by far. We would love to have your wines in our lineup for 2013!"
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AWGA Wine Press
Colby Horton, Vice President of Publishing, 469.420.2601
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Valerie Hunt, Senior Content Editor, 469.420.2690   
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