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Spring Epicurian Guide: A Taste of Arizona
Vegas Seven
Winemaking has become a serious industry in Arizona, where more than 80 licensed wineries have sprouted — most of them in the past decade. Vegas Seven investigates the Verde Valley Wine Trail, a cluster of four vineyards and about a dozen tasting rooms in northern Arizona. With its high elevations and a Mediterranean-type climate, this region has turned out to be a great place for making a variety of wines and, especially on a pleasant spring day, drinking them.
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 Arizona News


The Verde Valley Wine Trail
Troy Media
The Verde Valley, located about 100 miles north of Phoenix, is 35 miles long and is composed of the towns of Cottonwood, Jerome, Sedona, Camp Verde, Clarkdale and Cornville. Within the past five to 10 years several boutique wineries have opened in the area, creating a new wine culture for locals and visitors alike.
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Arizona Wine: The Link Between Tool and Congress
Roll Call
Rep. Paul Gosar, the two-term lawmaker who represents central and western Arizona, and Maynard James Keenan, the Grammy-winning and platinum-album selling rock star who happens to be the hands-on winemaker/founder of Caduceus Cellars and Merkin Vineyards, can't say enough about the wine coming from the high-desert land.
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Wine Festival Moving to Cottonwood
Verde Independent
For nearly a decade, the Page Springs Cellars has hosted an annual harvest festival with plenty of good music after the grapes are in on the Cornville winery estate. This year, the winery is teaming up with other vineyards to present the 10th annual celebration, dubbed the Tilted Earth Wine and Music Festival Saturday June 21, 1-11 p.m.
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Wine Tasting to Raise Funds for Heart Health
AFC
With wine provided by Page Springs Cellars, the American Foundation for Cardiomyopathy is hosting a Wine Tasting Fundraiser April 26 in Chandler.
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 AWGA Signature Events

Date Event Location Details
June 13-14 Wine in the Pines Pinetop-Lakeside Buy tickets now!
July 12 The Art of Arizona Wine Celebration Scottsdale NEW DATE SET!
Nov. 14-15 The Festival at the Farm Phoenix Buy tickets now!


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Starbucks Set to Expand Wine, Beer Repertoire
Forbes
Starbucks continues to test alcohol sales in selected stores and appears to be on the verge of rolling out beer and wine to more of its coffee shops.

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New Date Set for Art of Arizona Wine Celebration
AWGA
Mark your calendars for Saturday, July 12 — the new date for the Art of Arizona Wine Celebration! The event will be held in Scottsdale, and details will be available soon.

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Wine Growers Music Fest Set for April 12-13
Sierra Vista Herald
In celebration of the 30th anniversary of AVA, Kief-Joshua Vineyards will be hosting the Third Annual Southeast Arizona Wine Growers Festival April 12-13.

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 Business & Marketing


Customer Behavior Tracking Takes Another Step
Danielle Wegert
Tracking customer behavior is nothing new. However, retail establishments are now taking it one step further: using video-recording systems to track and analyze customer behavior.
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Packaging Expert: 'The Wine Carton Will Establish Itself'
Food Production Daily
Putting premium wines in cartons will help consumers accept the packaging, says Tetra Pak, as it predicts continued growth in the sector.
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 National News


Pine Wine: Enjoy Kosher Wines for Passover
Arizona Daily Sun
With Passover on April 14-22, John Vankat is reminded of a wine-loving friend who said, "People who care about observing Passover buy special Kosher for Passover wine, which at its best is barely drinkable." But must that be the case?
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Culture Linked to Wine Choice
Counsel & Heal
Researchers at University of Adelaide surveyed 11 counties and retailers, restaurateurs and distributors in Australia, China and the United States. The findings revealed that margin and price-point were the primary factors that influenced wine selection among Australian liquor retailers. However, taste and how well it complemented the food were primary factors in restaurants.
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 International News


Simulating Yeast Metabolism to Understand Changes During Fermentation
Science 2.0
Rubén Martínez, a graduate in biology and biochemistry at Elhuyar Fundazioa, and colleagues have developed a new methodology that makes it possible to know what physiological state the yeast is in at each point in the wine fermentation process.
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Biodynamic Winemaker Convicted for Refusing to Spray Vines
Decanter
In a case that has set off an international debate, Burgundy winemaker Emmanuel Giboulot has been convicted and fined for not obeying a law requiring producers to use pesticides to fight flavescence doree disease.
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Missed last week's issue? See which articles your colleagues read most.

    Arizona Stronghold Wine Featured at Washington, D.C., Tasting (The Washington Post)
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Will Above-Average Snowpack Help Colorado River? Too Soon to Tell (Sonora News Service)

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AWGA Wine Press
Colby Horton, Executive Vice President of Publishing, 469.420.2601
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Valerie Hunt, Senior Content Editor, 469.420.2690   
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