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Arizona Wine Growers to Host First Annual 'Wine in the Pines' Festival in Pinetop
AWGA
Festival goers can sip, sample and savor local Arizona wine

The Arizona Wine Growers Association will host the Wine in the Pines Festival June 15-16. Located at Charlie Clark's Orchard in Pinetop-Lakeside, Arizona, this festival will showcase the best wines of Arizona. The festival will take place in a charming and beautiful orchard beneath apple and cottonwood trees and will feature exclusive opportunities for attendees to sample Arizona wines at various off-site locations leading up to the event on Friday, June 14. The grand tasting of the Wine in the Pines Festival will take place on Saturday, June 15 and Sunday, June 16 from noon until 5 p.m.

Wine in the Pines will feature 18 Arizona wineries who will offer tastings, along with sales by the glass, bottle or case. The wine festival has an admission of $30 and allows entry both days. Ticket prices will be $35 at the door. The cost of admission includes ten tastings and a commemorative Arizona Wine Growers Association wine glass. To purchase tickets please visit https://wineinthepines.chirrpy.com/. Event is restricted to guests 21 and older.

For more information please contact info@arizonawine.org.
For a list of nearby accommodations please visit http://visitpinetoplakeside.com/where-to-stay/.
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Special Feature: Networking Ideas
AWGA
Special feature: We would like to occasionally share a weekly email from our friends at the Ohio Wine Producers Association. Please read some helpful tips from Donniella Winchella, executive director of the Ohio Wine Producers Association. She offers some great insight on how to optimize your time spent outside the vineyard.

When attending conferences, monthly group meetings, etc., if one or more colleagues are also attending, do NOT sit with them. At so many luncheons, I see two staffers from the same company sit at the same table and chat away the afternoon. That is such a waste of time .... and a lost opportunity to learn, grow and bring new ideas back to the office.

A 'rule' we have each staffer must assess the audience before they sit down and choose to sit next to someone they do not know. Even better, they should try to pick out a business 'veteran' and or one who might have some new perspectives on wine, marketing, customer service, etc. And if there is a seat open next to a featured speaker, one of us makes a bee-line to their table. (The only exception is for a new hire who "is allowed" to sit with one of our existing staffers only the first time out. After that, they must find a way to mingle.) There is plenty of time to catch up on families' news, gossip about our bosses, etc. on the drive to and from the meeting.

Time out of the office belongs to the business for which we work, and the day should be used productively for the benefit of our company.

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Arizona Vintners Create New Kindred Wine
The Arizona Republic
It was wine used as conversation starter. Four Arizona winemakers figured they could use the collaboration as an excuse to get together and talk regularly. The resulting wine, Kindred, might also spark conversation among Arizona oenophiles. Kindred is a project of winemakers from Arizona Stronghold Vineyards, Dos Cabezas WineWorks, Caduceus Cellars and Callaghan Vineyards. Each winery donated a barrel of wine to the project, the contents of which were poured into a tank.
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Get the Early Bird Discount for Festival at the Farm
Arizona Wine Growers Association
Take advantage of AWGA's early bird special pricing for the 5th Annual Festival at the Farm tickets and receive an Arizona Wine Travel Card with your purchase! For only $55 you can receive admission to AWGA's signature wine event, plus get discounts at Arizona's top wineries and dozens of destinations as you explore the Sonoita, Northern Arizona and Willcox wine regions this summer. This offer expires May 31! For more information and to purchase tickets, visit:
FestivalAtTheFarm.chirrpy.com www.ArizonaWine.org
Facebook.com/ArizonaWine Twitter@AZwineries

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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    News Flash: Tucson is 'Hip' (Arizona Daily Star)
Pillsbury Wine Company Tasting Room Opening and Movie Viewing (Arizona Vines & Wines)
Verde Valley Olive Oil Traders: Another Kind of Tasting Experience (Wine Country Magazine)

Don't be left behind. Click here to see what else you missed.


 Arizona News


Plant a Vine(yard) Event Keeps Arizona Wine Industry Growing
Yavapai College
On May 4, volunteers gathered at Yavapai College's vineyard on its Verde Valley campus to help expand the academic vineyard. It was the second time the Plant a Vine(yard) event was held, and it built on previous success, organizers said.

More than 150 volunteers participated in the day's activities, including the planting team from SRP. U.S. Rep. Paul Gosar joined the team as well, helping support the state's growing industry.

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Phoenix Chef Ditching Valley for Sonoita Wine Country
Arizona Daily Star
One of Arizona's leading advocates of farm-to-table is heading to Southern Arizona's wine country. Chef Greg LaPrad announced he is leaving his twin restaurants Quiessence and Morning Glory Cafe at Phoenix's Farm at South Mountain in June to open a restaurant in Sonoita. Quiessence will serve its last dinner on June 15 and Morning Glory will close at the end of business June 16, LaPrad said during a phone interview last week.
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Wine Bottles Provide Artistic Medium for Booming Tempe Business
Phoenix Business Journal
Tempe-based Refresh Glass will expand its operations during the next year thanks to an infusion of cash from a local business incubator. MAC6, which calls itself a conscious capitalism incubator, purchased a 17 percent stake in Refresh Glass, which repurposes used wine bottles into functional pieces of art.
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Flagstaff Food & Wine Festival
Arizona Vines & Wines
Don't miss out on Northern Arizona's best wine and food event: the Flagstaff Food & Wine Festival at the Pepsi Ampitheater in Fort Tuthill Park, from noon to 6 p.m. June 8. Award-winning Arizona vintners and celebrity chefs make this a must-attend event.
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 AWGA Signature Events 2013

Date Event Details
June 14-16 Wine Festival in the Pines, Pinetop-Lakeside Register NOW!
Sept. 21 Great Arizona Grape Stomp 5K — Willcox Register NOW!
Oct. 12 Great Arizona Grape Stomp 5K — Sonoita Register NOW!
Oct. 19 Great Arizona Grape Stomp 5K — Verde Valley Register NOW!
Nov. 2 Great Arizona Grape Stomp 5K — Fountain Hills Register NOW!
Nov. 15-16 Festival at the Farm Get Tickets NOW!
Dec. 6-8 Tempe Festival of the Arts  


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State Issues Reminder: Be Ready for Inspection
Arizona Department of Liquor
The Arizona Department of Liquor sent a reminder that liquor investigators randomly perform routine liquor inspections. Are you ready?

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Discover Arizona Wines: Cochise County
CITY Sun Times via AWGA
Cochise County is home to Tombstone, Bisbee, Kartchner Caverns State Park — and a flourishing wine industry that is gaining recognition.

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Use of Social Media in Advertising Alcohol
U.S. Treasury
The U.S. Alcohol and Tobacco Tax and Trade Bureau is weighing in on the use of social media to advertise or promote alcohol.

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 National News


Wine Trade Needs to Keep Up with Sweet-Toothed Consumers
Harpers Wine & Spirit Trades Review
The wine industry is failing to keep up with changing tastes among consumers, according to drinks analyst Jonny Forsyth of Mintel. Forsyth said consumers are becoming increasingly sweet-toothed and adventurous in the products they choose. However, he added, unlike other industries the wine trade is failing to keep up, to its commercial detriment.
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An Electronic Nose for Vintners?
TechNews Daily
For winemakers (and wine drinkers), a keen sense of smell is essential. Without smell, one can taste little. Now researchers have devised what they call an "electronic nose" they say detects fruit odors more effectively than the human sense of smell and could someday be used in the winemaking industry.
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Scientists Question Impact as Vineyards Turn Up in New Places
The New York Times
For more than a decade, wine experts have discussed the impact of climate change on wine grapes, agriculture's diva, a marquee crop nurtured and pampered around the world. Now scientists are raising a new question: When grapes are transported to new areas, assuming warming weather and flagging rain make current regions unsuited to such harvests, what will the crop's arrival do to the animals and plants already in residence?
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The Weird and Wild Wine-Drinking Games of History
Wine Spectator
From maddeningly hard to outright deadly, some games show our wine-swilling forebears had odd ideas about fun.
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Multiply your message and make the most of your marketing efforts
Cindy Woudenberg
Customers now have the ability to interact with information about your business in the digital world. They often encounter your brand and message through social media and make prospective buying decisions and other engagements before getting to the actual sales process. In order to capitalize on this environment, you need to control and push your message through a variety of platforms to drive your site traffic and conversions to make the most of your marketing efforts.
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AWGA Wine Press
Colby Horton, Vice President of Publishing, 469.420.2601
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Valerie Hunt, Senior Content Editor, 469.420.2690   
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