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Email Marketing Campaigns: Keeping It 'Pithy'
Ohio Wine Producers Association
Note from AWGA: We would like to occasionally share a weekly email from our friends at the Ohio Wine Producers Association. Please read some helpful tips from Donniella Winchella, executive director of the Ohio Wine Producers Association.
Just as a tiny grape bud in the spring grows to a full crop by the fall, a short phrase in your electronic newsletter subject line will increase your open rate significantly — providing a "big crop" of customers in your future.
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Don't Miss the Early Bird Discount for Festival at the Farm
Arizona Wine Growers Association
Shake hands and drink the wine of Arizona's own grape farmers and wine producers in the picturesque setting of Phoenix's historic The Farm at South Mountain this fall during the fifth annual Festival at The Farm, Nov. 15-16. At this popular event, 30 of the state's top wine growers will gather to showcase their finest wines — and you don't want to miss out! Register today to get the Early Bird pricing.
Please Say 'YES' to a Job Fair for the Arizona Wine Industry
Aridus Wine Company
Aridus Wine Company will host a first annual job fair to introduce the Arizona wine industry to the employment-seeking public. This landmark event takes place July 20. If you are or will be looking for employees in the areas of vineyards, production/winemaking, harvest and internships, general admin/executive admin, hospitality/retail, sales, IT, HR, etc. — this is the venue for you. If you would like to introduce your wine business to the public, this is the venue for you. Say "YES!"
Location: Aridus Wine Company | 1126 N. Haskell Ave. | Willcox, AZ 85643
Date/Time: Saturday, July 20, 10 a.m. to 5 p.m.
Tentative speakers: Peggy Fiandaca, AWGA President, and Arizona Rep. Ron Barber
RSVP Deadline: June 28
For more information, contact firstname.lastname@example.org.
Aridus will supply tables and chairs, along with event advertising!
When It Comes to Wine, Bigger Isn't Always Better
Phoenix New Times
One of Sam Pillsbury's most dreaded customer requests is also one of his most prized opportunities: Hearing "Gimme your biggest wine!" and serving "a splash of my baby, our Roan Red," instead. More often than not, there's a pretty reliable follow-up: "Man, that's good!"
Arizona Allies, Foes Quick to React to Climate Plan
The Arizona Republic
President Barack Obama's call for carbon-emission restrictions at coal-fired power plants drew angry responses from Republicans in Arizona's congressional district and praise from environmentalists who called it overdue.
Justices Free Arizona to Alter Laws on Voting
Capitol Media Services via Arizona Daily Star
Arizona no longer needs to get federal government sign-off on changes in its voting laws, thanks to a 5-4 ruling by the Supreme Court.
Brewer Signs 'Business-Friendly' Sales Tax Overhaul
Capitol Media Services via East Valley Tribune
Saying it makes Arizona a friendlier place to do business, Gov. Jan Brewer signed a major overhaul of how the state and cities collect sales taxes and audit businesses to ensure compliance.
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Exclusive Whitepaper: Amazon's Local Strategy
With its sights set on a profitable 2011 holiday season, online retail giant Amazon made a bold decision. Having millions of customers armed with smartphones and Amazon's barcode-scanning feature, it chose to offer customers 5 percent off purchases if they went into a local store, scanned items for price and then went home empty-handed — retailers be damned. Thus began showrooming. And as Amazon captures local store data only to encourage consumers to buy online, it does so at the expense of the local retailer.
Tax Time Bruises Still Hurt? 3 Accounting Habits to Implement Now
Remember the old adage, "When pigs fly"? Don't make that the day you finally pay attention to your business's accounting practices. Here are a few good habits you can form now that will pay dividends come next tax season.
Can Wine Experts Really Tell the Difference? Science Says No
Phoenix New Times
Winning a medal at a national wine competition means a lot. In fact, wineries often spend thousands of dollars on entry fees every year in hopes of taking one home. And according to a 2001 study, a 1-point increase on the Robert Parker wine ratings can translate to a 7 percent increase in price. To put it simply, the influence judges have is quite significant. But just how reliable are "expert" judges at rating wines? Experiments by one oceanographer turned wine maker indicate something pretty crazy: They're not at all.
Winery Will Turn Water Into Wine Into Chalk
The Energy Collective
The newly opened Jess S. Jackson Sustainable Winery Building at UC Davis includes a full lineup of futuristic green tech bells and whistles. The winery has developed a system for sequestering carbon dioxide from fermentation, then converting it into calcium carbonate — more commonly known as chalk.
Dessert Wines: Are They Only for Desserts?
Hotel Business Review
Dessert wines provide an open window to delightfully sweet and powerful experiences. They are also so varied that you can present them in any number of ways.
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Underground Winery Uses Mother Nature as a Worker
Part visitor center — encompassing a restaurant, wine shop and museum — and part working winery, the Chianti Classico Cellar near Florence, Italy, is a multilevel, 129,00-square-foot ode to sustainability. Mostly concealed below ground, the winery's design allows subterranean coolness to be harnessed for temperature control. Grapes harvested from the adjacent vineyard are crushed at ground level, then piped down to fermentation vats entirely by gravity, eliminating the need for electrical mechanisms.
ProEcoWine: Bio-Protection for Healthy Grapes
Fungi like downy mildew reduce wine yield and impair wine quality. In conventional as well as organic viticulture grape growers usually apply copper for preventing these fungal diseases. But the ProEcoWine project funded by the EU could result in a novel bio-plant protection product to replace copper fungicides.
Wine Produced at Italian Island Jail Destined for High-End Restaurants
Phoenix New Times
With help from one of Tuscany's most prestigious vintners, jail inmates on Italy's island of Gorgona recently produced 2,700 bottles of white wine that's now heading for some top-notch restaurants around the world.
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