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5 critical trends in marketing to women

Most marketing teams recognize that women are an increasingly powerful part of the purchasing power equation. A recent study found that only 9 percent of women think they are being marketed to effectively. The percentage drops in ages 50-plus to a scant 7 percent. Considering...

source: By Chris Holt
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2015 marks the 40th anniversary of the Gracies, which recognizes exemplary programming created for women, by women and about women in all facets of media, including radio, television, cable and digital media. To submit an entry, click here and create a new log in. Even...

source: AWM

When 12-year-old McKenna Peterson opened her new Dick's Sporting Goods basketball catalog recently, the Arizona basketball player was frustrated to find a glaring misstep: The only girl in the catalog's pages wasn't...

source: The Washington Post

COO Jane Miller writes, "We have all read the blogs and books about how women aren't advancing in the workplace, from the lack of women in leadership positions to the issue of equal pay for equal work. Let's examine the accepted conventional wisdom, the statistics and deconstruct...

source: Gallup

Viola Davis's performance in ABC's "How to Get Away With Murder" thrills in so many ways. The arch of her brow. The quiver in her voice. The command as she writes on the chalkboard. Even more delightful is the fact that Davis has been...

source: The Atlantic

Jennifer Garner, Zoe Saldana and Tina Fey have landed the three covers of Elle magazine's November Women in Hollywood issue. The actresses were also joined by "Hunger Games" star Elizabeth Banks, TV star Brie Larson, screen legends Jessica Lange and Annette Bening and newcomer...

source: Los Angeles Times

Over the last 40 years, ambition and success have become loaded terms, especially for women: Now that we can do it all, does that mean that we should? It depends on who — and when — you ask.

source: The Huffington Post

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