Everything Old is New Again

MC2 E-CONNECTIONS
February 2018

eConnections
The Unsung Hero of Exhibiting
Account managers have a way of balancing a million things at once and making it look easy. So it's not a stretch when we say account managers are the unsung heroes of exhibiting. We sat down with Christina Brooks who gave us a deeper understanding of all the valuable skills an account manager brings to the table.


INSIGHTS
How to Evaluate a Lead on the Trade Show Floor as Quickly as Possible

Looking to make more sales on the trade show floor? By evaluating your audience and asking yourself 3 simple questions, you can spend more time talking to the right people and closing more deals.





Smart Meetings
Super Bowl LII Winners, from an Event Planner's Perspective

Yes, the Philadelphia Eagles are going to Disney World, but the real winners of this years' Super Bowl were the event planners. Immersive experiences and parties made this event unforgettable for everyone in attendance. Here are some takeaways from this year.



Meetings Net
Tools to Up Your Marketing Efforts

We all know the importance of a well-marketed event. After all the hard work and planning, you want to make sure your audience is actually aware of the event. By following these suggestions for before, during and after the event, your marketing efforts are sure to be a success



MultiBriefs
What You Need To Know About Exhibiting at International Trade Shows

Thinking about going abroad for your next trade show? As an exhibitor in a foreign country, there are several things to think about during the planning process.



MarketingProfs
Infographic: 6 Pitfalls to Avoid in Your Next Experiential Marketing Campaign

Experiential marketing is creating a brand experience that people can be a part of, and more brands are doing it now than ever. Check out this infographic so you can be successful in your next experiential marketing campaign.


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