Account managers have a way of balancing a million things at once and making it look easy. So it's not a stretch when we say account managers are the unsung heroes of exhibiting. We sat down with Christina Brooks who gave us a deeper understanding of all the valuable skills an account manager brings to the table.
Yes, the Philadelphia Eagles are going to Disney World, but the real winners of this years' Super Bowl were the event planners. Immersive experiences and parties made this event unforgettable for everyone in attendance. Here are some takeaways from this year.
We all know the importance of a well-marketed event. After all the hard work and planning, you want to make sure your audience is actually aware of the event. By following these suggestions for before, during and after the event, your marketing efforts are sure to be a success
Experiential marketing is creating a brand experience that people can be a part of, and more brands are doing it now than ever. Check out this infographic so you can be successful in your next experiential marketing campaign.
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