Everything Old is New Again

MC2 E-CONNECTIONS
July 2018

MC2
All Trade Show Graphics Are Just Ink on Paper, Right? Think Again.
This time of year, we're all planning trade show exhibit designs and program strategy for the next trade show season. We're also assessing current exhibit graphics designs and looking for new ways to bring the wow factor. Here are eight ways a visionary graphic designer can take your graphic design beyond ink-on-paper.


MC2
Teamwork Makes the Dream Work — The Importance of Forming Supplier Relationships

Teamwork. It's the name of the game in our industry. There's no exception when it comes to planning, preparing and presenting at trade shows. But are you forgetting a key player?





Smart Meetings
How to Nail Your Venue Search

We all know the struggle of finding the perfect venue for large-scale meetings and conferences. Space just isn't available like it was years ago. If you're in the process of your next big search, consider these three often overlooked details.



Entrepreneur
Why Live Events Are Rocket Fuel for Business Growth

There's nothing quite like the power of face-to-face marketing. So it's no coincidence that large scale companies like Apple and Facebook spend some serious time and energy creating these events. Here are four reasons live events are an important part of the marketing mix.



Exhibition World
Blockchain Cultivates New Opportunities for Exhibitions

Blockchain. It's becoming a trending topic in the business world. But how can we use it to our advantage at events? Here are some key ways blockchain can help you plan the events of the future.



Successful Meetings
How to Make an Annual Meeting Better Next Year

You planned a stellar event. Now that it's over, it's time to figure out how you can improve next time. How should you do that? Find out here.


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