This time of year, we're all planning trade show exhibit designs and program strategy for the next trade show season. We're also assessing current exhibit graphics designs and looking for new ways to bring the wow factor. Here are eight ways a visionary graphic designer can take your graphic design beyond ink-on-paper.
We all know the struggle of finding the perfect venue for large-scale meetings and conferences. Space just isn't available like it was years ago. If you're in the process of your next big search, consider these three often overlooked details.
There's nothing quite like the power of face-to-face marketing. So it's no coincidence that large scale companies like Apple and Facebook spend some serious time and energy creating these events. Here are four reasons live events are an important part of the marketing mix.