As an exhibit marketer interested in corporate-level, high-end exhibits, lighting is going to be at the forefront of your exhibit's design. We sat down with Paul Fine, founder and principal designer at Fine Design Associates, who discussed the resurgence in trade show lighting and how any brand can use it to enhance their booth.
As these last few weeks of summer come to a close, now is a better time than ever to catch up, take care of yourself, and prepare for the next season. See our list of 10 steps to help you reboot, refresh, and re-plan.
Are you using Instagram Stories to reach your following? Marketers are finding creative ways to engage their audiences at events through stories, which disappear after 24 hours. Check out how you can leverage them in this infographic.
Business giant and Amazon CEO has a couple strategies up his sleeve for effective meetings. From banning PowerPoint to incorporating unique activities, he is constantly innovating to keep morale and spirits high.